Report on Pitching and Negotiation Skills for Cuisine Coffee
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Report
AI Summary
This report examines pitching and negotiation skills within the context of Cuisine Coffee, focusing on developing a competitive edge through effective pitches. It explores how to assess potential outcomes, including acceptance, rejection, and no response scenarios, emphasizing the importance of clear communication and investor relations. The report also delves into how organizations fulfill their obligations from a pitch, highlighting the significance of planning and management while addressing potential issues such as inappropriate planning and ineffective management. It concludes by summarizing key principles and emphasizing the role of pitching in achieving sustainable competitive advantages and business growth for Cuisine Coffee. The report references relevant literature to support its analysis.

Pitching and Negotiation
Skills
Part-2
Skills
Part-2
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Table of Contents
INTRODUCTION...........................................................................................................................1
P .5 Develop an appropriate pitch applying key principles that achieve a sustainable
competitive edge..........................................................................................................................1
Covered in PPT............................................................................................................................1
P .6 Assess the potential outcomes of a pitch..............................................................................1
P .7 Determine how organisation fulfil their obligation from a pitch, identify potential issues
that can occur...............................................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4
INTRODUCTION...........................................................................................................................1
P .5 Develop an appropriate pitch applying key principles that achieve a sustainable
competitive edge..........................................................................................................................1
Covered in PPT............................................................................................................................1
P .6 Assess the potential outcomes of a pitch..............................................................................1
P .7 Determine how organisation fulfil their obligation from a pitch, identify potential issues
that can occur...............................................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Negotiation is a process in which two parties identify an appropriate solution of a specific
problem or an issue. Good negotiation and pitching helps to build a better relationship among
distinct functional department. In this report, chosen organisation is Cuisine Coffee. In this report
brief discussion about how organisation can fulfil their obligation from a pitch, identify potential
issues that can occur.
P .5 Develop an appropriate pitch applying key principles that achieve a sustainable competitive
edge
Covered in video file.
P .6 Assess the potential outcomes of a pitch
To assess the potential outcomes of a pitch it is necessary to analyse and evaluate all
factors of a pitch which help to get better result and manager is able to formulate better strategy.
Capitalist and investors plays an important role in determining and evaluating factors to make
investment decision for expansion. Potential outcomes are mentioned below :
Acceptance: Acceptance has given by a party when it is agree to accept the proposal of
other party. It is depending upon agreement which take place between two or more persons and it
is beneficial for the organisation than it can agree to continue business project in future. If
management of Cuisine Coffee make an agreement with other party which is fruitful for
expansion of business than it can accept the proposal. An agreement is essential to be signed by
both individuals, which shows that everyone is ready to follow the terms and conditions of
proposal (Wasserman, 2013).
Rejection: Rejection is a situation when a person deny accepting the proposal of other
party. If a person think that a project does not beneficial for its business growth than it can deny
to accept the proposal. If presenter is not able to communicate its ideas and views than a result
investor would not be influenced it can be the reason of rejection. Investor cannot accept the
proposal if it finds that business of Cuisine Coffee will not grow in future and it is going to a loss
making deal in future (Masanori, 2012).
No response: No response is consider as significant component of pitch, which is also
called elevator pitch. It is that situation when investor does not want to invest in a project of
organisation. There can be various reasons for no response such as: project does not generate
1
Negotiation is a process in which two parties identify an appropriate solution of a specific
problem or an issue. Good negotiation and pitching helps to build a better relationship among
distinct functional department. In this report, chosen organisation is Cuisine Coffee. In this report
brief discussion about how organisation can fulfil their obligation from a pitch, identify potential
issues that can occur.
P .5 Develop an appropriate pitch applying key principles that achieve a sustainable competitive
edge
Covered in video file.
P .6 Assess the potential outcomes of a pitch
To assess the potential outcomes of a pitch it is necessary to analyse and evaluate all
factors of a pitch which help to get better result and manager is able to formulate better strategy.
Capitalist and investors plays an important role in determining and evaluating factors to make
investment decision for expansion. Potential outcomes are mentioned below :
Acceptance: Acceptance has given by a party when it is agree to accept the proposal of
other party. It is depending upon agreement which take place between two or more persons and it
is beneficial for the organisation than it can agree to continue business project in future. If
management of Cuisine Coffee make an agreement with other party which is fruitful for
expansion of business than it can accept the proposal. An agreement is essential to be signed by
both individuals, which shows that everyone is ready to follow the terms and conditions of
proposal (Wasserman, 2013).
Rejection: Rejection is a situation when a person deny accepting the proposal of other
party. If a person think that a project does not beneficial for its business growth than it can deny
to accept the proposal. If presenter is not able to communicate its ideas and views than a result
investor would not be influenced it can be the reason of rejection. Investor cannot accept the
proposal if it finds that business of Cuisine Coffee will not grow in future and it is going to a loss
making deal in future (Masanori, 2012).
No response: No response is consider as significant component of pitch, which is also
called elevator pitch. It is that situation when investor does not want to invest in a project of
organisation. There can be various reasons for no response such as: project does not generate
1

revenues, inappropriate planning and management, very minimum chances of growth etc. In that
case, investor does not give its response, which means contract is not created.
Come back later: Come back later is an option when a person finds that in future
business of organisation can grow so that deal can be possible with the relevant party. If investor
finds that after some time business of Cuisine Coffee can grow than it will come back to accept
the proposal. Investor thinks that company can generate more revenue and deal is going to be
fruitful in future than proposal has to be accepted. It shows the better decision of a persons that it
come back to accept that deal which is going to be beneficial for it.
Therefore, these are the potential outcomes of pitch, which can arise while dealing with
the investor (Chao, 2017).
As the good and clear assessment of the possible outcomes to a pitch involves the
acceptance and rejection. It will be accepted when fulfil the criteria the for the business growth
of Cuisine Coffee. It will be rejected when it does not fulfil the specific cafeteria as per the
requirement.
P .7 Determine how organisation fulfil their obligation from a pitch, identify potential issues that
can occur
Pitching is considered as one of an effective source by a business can increase their
working and determine effective outcomes for different issues. It encourages and assist solutions
of various aspects in a better frame as a result effectiveness and efficiency can be properly
managed and maintain. By executing proper pitching process, Cuisine Coffee can fulfil its
obligations, which are necessary for the growth of business. Therefore, it is essential for
organisation to prepare pitch on a document so that work can be performed as per the
requirements of company, which help it to achieve its goal and objectives. It helps the
corporation to know which task is more important and how it has to be done, so that obligation
can be fulfil from pitch. There are various issue, which can occurs which, are described below:
In appropriate planning: In appropriate planning which create the issue in front of
management. So organisation does not know how to be perform and when to be perform so that
goals and objectives can be accomplishing on time. As a result, effective strategies cannot
prepare by corporation that is an issue for organisation and it prevent the company to achieve its
targets. Therefore, Cuisine Coffee should make proper planning which can fulfil the objectives
of it.
2
case, investor does not give its response, which means contract is not created.
Come back later: Come back later is an option when a person finds that in future
business of organisation can grow so that deal can be possible with the relevant party. If investor
finds that after some time business of Cuisine Coffee can grow than it will come back to accept
the proposal. Investor thinks that company can generate more revenue and deal is going to be
fruitful in future than proposal has to be accepted. It shows the better decision of a persons that it
come back to accept that deal which is going to be beneficial for it.
Therefore, these are the potential outcomes of pitch, which can arise while dealing with
the investor (Chao, 2017).
As the good and clear assessment of the possible outcomes to a pitch involves the
acceptance and rejection. It will be accepted when fulfil the criteria the for the business growth
of Cuisine Coffee. It will be rejected when it does not fulfil the specific cafeteria as per the
requirement.
P .7 Determine how organisation fulfil their obligation from a pitch, identify potential issues that
can occur
Pitching is considered as one of an effective source by a business can increase their
working and determine effective outcomes for different issues. It encourages and assist solutions
of various aspects in a better frame as a result effectiveness and efficiency can be properly
managed and maintain. By executing proper pitching process, Cuisine Coffee can fulfil its
obligations, which are necessary for the growth of business. Therefore, it is essential for
organisation to prepare pitch on a document so that work can be performed as per the
requirements of company, which help it to achieve its goal and objectives. It helps the
corporation to know which task is more important and how it has to be done, so that obligation
can be fulfil from pitch. There are various issue, which can occurs which, are described below:
In appropriate planning: In appropriate planning which create the issue in front of
management. So organisation does not know how to be perform and when to be perform so that
goals and objectives can be accomplishing on time. As a result, effective strategies cannot
prepare by corporation that is an issue for organisation and it prevent the company to achieve its
targets. Therefore, Cuisine Coffee should make proper planning which can fulfil the objectives
of it.
2
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Ineffective management: Due to ineffective management, organisation cannot achieve
its goals and objectives, which is an issue for it. There are many reasons of it such as:
unmatchable plan and policies in refer to the objectives of business, lack of decision-making
ability etc. As a result, organisation does not able to accomplish its targets. Therefore, Cuisine
Coffee should manage its business operations effectively, which help it to achieve its objectives
and goals (Bhangoo, 2014).
To fulfil the issues different steps are taken by responsible step are taken by manager of
company such as:
Keeping of idea secret before pitch
Select the best company for pitching
Creating a document for trail
Confidentiality of reports
All these steps are helpful for management or individual to resolve the issues related with
pitching and improve the transformation of ideas from person to person. As it is stated that
obligation can only be satisfied after actual pitch has been equipped according to the need of
company and achieve the task, that can aid Cuisine Coffee to attain desired goals and aims at
appropriate time period.
CONCLUSION
As from the above report, it has been concluded that key principles of pitch help the
organisation to achieve sustainable competitive advantage. There are various potential outcomes
of a pitch, which depends upon the investment decision of investors. Cuisine Coffee can fulfil its
obligations by working as per the requirement of pitch so that potential issues can be identify
which help the company to achieve its targets.
3
its goals and objectives, which is an issue for it. There are many reasons of it such as:
unmatchable plan and policies in refer to the objectives of business, lack of decision-making
ability etc. As a result, organisation does not able to accomplish its targets. Therefore, Cuisine
Coffee should manage its business operations effectively, which help it to achieve its objectives
and goals (Bhangoo, 2014).
To fulfil the issues different steps are taken by responsible step are taken by manager of
company such as:
Keeping of idea secret before pitch
Select the best company for pitching
Creating a document for trail
Confidentiality of reports
All these steps are helpful for management or individual to resolve the issues related with
pitching and improve the transformation of ideas from person to person. As it is stated that
obligation can only be satisfied after actual pitch has been equipped according to the need of
company and achieve the task, that can aid Cuisine Coffee to attain desired goals and aims at
appropriate time period.
CONCLUSION
As from the above report, it has been concluded that key principles of pitch help the
organisation to achieve sustainable competitive advantage. There are various potential outcomes
of a pitch, which depends upon the investment decision of investors. Cuisine Coffee can fulfil its
obligations by working as per the requirement of pitch so that potential issues can be identify
which help the company to achieve its targets.
3

REFERENCES
Books and Journals
Bhangoo, G. S., 2014. Kingdon's Multiple Streams Model and the Window of Opportunity for
Improved Aboriginal Employment and Skills Development Outcomes.
Chao, R. C., 2017. Navigation and Negotiation: Examining the Ecology of Service-Learning
Composition Courses (Doctoral dissertation).
Masanori, K. O. N. D .O., 2012. Strategies for Japanese Companies in India. (No. 12064).
Meiklejohn, D. M., 2017. Documentary pitching, pre-sales and funding: Succeeding in a
transforming digital landscape(Doctoral dissertation, Queensland University of
Technology).
Online
Planning. 2018. [Online]. Available through:
<https://businessjargons.com/planning.html>
4
Books and Journals
Bhangoo, G. S., 2014. Kingdon's Multiple Streams Model and the Window of Opportunity for
Improved Aboriginal Employment and Skills Development Outcomes.
Chao, R. C., 2017. Navigation and Negotiation: Examining the Ecology of Service-Learning
Composition Courses (Doctoral dissertation).
Masanori, K. O. N. D .O., 2012. Strategies for Japanese Companies in India. (No. 12064).
Meiklejohn, D. M., 2017. Documentary pitching, pre-sales and funding: Succeeding in a
transforming digital landscape(Doctoral dissertation, Queensland University of
Technology).
Online
Planning. 2018. [Online]. Available through:
<https://businessjargons.com/planning.html>
4
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