Analyzing Cultural Dimensions and Marketing Strategies

This report examines the intersection of marketing and cultural dimensions, focusing on how cultural factors influence consumer behavior and market research. It analyzes two articles; the first highlights the importance of understanding consumer satisfaction and product evaluation within a cultural context, emphasizing the need for firms to adapt their strategies accordingly. The second article discusses the impact of cultural patterns on consumption and the necessity of localized marketing approaches to achieve global success. The report emphasizes the role of Hofstede's cultural dimensions in understanding these dynamics and provides insights into how businesses can leverage this knowledge to improve their marketing strategies, enhance product evaluations, and effectively navigate international markets. The references include articles that support the analysis of marketing strategies and cultural dimensions.

Culture and MarketingCulture and Marketing

Hofstede's cultural Dimensions

Article 1
■ The combination of marketing mix and the cultural development of the organisation that
will help in improving overall performance of the organisation this will help in
improving the significant operations in the organisation.
■ It will help in carrying out the evaluation process of the products or goods and services
that will lead the firm to improve policies of the organisation to carry marketing and
promotional process. Other than this, it will help in meeting the operational needs of an
enterprise in most effective way.

Summary
On the basis of the assessment, this can be said that the post consumption satisfaction
level of buyers plays a very deep and crucial role in carrying out the operations of the
organisation.
This will help in creation of a framework which will help both, firms and customers to
perform effective analysis of a product or good.
 The product evaluation also impacts the purchase behavior and spending by a consumer.

Article 2
■ As an organisation will be looking after the proper assessment of the cultural patterns
and assessment of consumption or market researching.
■ It will help in setting up of the global marketing measures that will help in proper
assessment of the promotional activities carried on international market level.
■ It leads an enterprise to have a interaction with wide range of cultures all over the world
and planning the market research accordingly.

Summary
• On the basis of this reference article, this can be said that setting up of the marketing
operations and standardization will lead the rise in the economic stability of the
company and improves the overhead profits of the organisation.
• However its is greatly susceptible to get influenced by the cultural environment.
• In this case, proper localization and market research approach can be placed within the
organisation that will help in meeting the functional needs of the organisation as well as
predicting the consumption pattern within a society.

REFERNCES
Song, R. And et.al., 2017. When marketing strategy meets culture: the role of culture in
product evaluations. Volume 46. Issue 3. pp 384–402.
Haron, A., 2016, Standardized Versus Localized Strategy: The Role of Cultural Patterns in
Society on Consumption and Market Research, Volume 5. Issue 1. PP. 2-3