Cultural Anthropology: Social Networking's Impact and Analysis Report

This report, focusing on cultural anthropology, examines the impact of social networking on society. It begins by highlighting the widespread use of platforms like Facebook, Twitter, and Instagram and the diverse governmental responses to these networks. The report emphasizes the role of social media in shaping cultural awareness and connecting people globally. It also addresses the challenges of misinformation and the need to verify information in the digital age. The report includes a reference to Zuckerberg's perspective on Facebook and its role, along with a discussion on the efforts to combat fake profiles and news. The document utilizes a figure to visualize the concept, supported by relevant references to academic sources. Overall, the report provides a comprehensive analysis of the social and cultural implications of social networking.

Running head: CULTURAL ANTHROPOLOGY
CULTURAL ANTHROPOLOGY
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Social network are beginning to be a huge part in the lives of all human beings. Worldwide there
are different types of reactions from the government about controlling these huge waves of social
networking (Lundberg & Kuttainen, 2011). Western culture is far ahead from the approving
these social platforms, every single person are active on Facebook, Twitter and Instagram.
However it can also give an exposure to an individual person and help the country grow their
social capital through these. The virtual world of this social media is also leading to virtual news,
where it is becoming different for people to understand the half truth and half lie that falls under
it. Therefore it does not discriminate and everyone has access to join these social sites. Today’s
network has become essential mathematical tools in the twenty first century. The visual depiction
of social networking has been since renaissance. The new era of graphics and visualization is
creating a new revolution in the world. The basic motives of the social network are to connect
people from all over the world to create a bond. It gives a positive outlook and gives humans a
cultural awareness in a unique way. Through social networking site people can meet and see the
culture of different countries and continent. The network is spreading across the world in a huge
speed. Zuckerberg said ones in an interview that Facebook “is the new church”, therefore to
understand the authenticity of it comes through this explanation of the creator of Facebook.
(Massey, 2005). Zuckerberg has claimed in many of his interviews that he is doing everything to
clear out fake profiles and to make it valid, they will give more concentration on the whole fake
posts and news that has created a great problem and giving out fake news.

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Figure: 1
Source: McQuail, D., & Windahl, S. (2015). Communication models for the study of mass
communications. Routledge.

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References
Lundberg, A., & Kuttainen, V. (2011). BA1002 Our space: networks, narratives and the making
of place. James Cook University, Townsville, Cairns, Singapore.
Massey, D. (2005). For space. London: Sage