Cultural Branding's Role in Fast Food Profitability: A Case Study

This project investigates the influence of cultural branding on profitability within the fast food industry, using Tinseltown UK as a case study. The research aims to evaluate the significance of cultural branding in enhancing profit margins. The methodology involves interviewing three managers using a probabilistic sampling technique. The project includes a critical literature review covering the concept, principles, theoretical frameworks, and significance of cultural branding, as well as an ethics approval form. The research design and data collection methods are outlined, emphasizing the importance of informed consent and confidentiality. The project's objectives are to assess the concept, explore its principles, and evaluate its significance in the context of increasing profitability. The ethics approval form addresses key considerations such as participant consent, data confidentiality, and potential risks, ensuring the study's ethical integrity. The project includes an abstract, table of contents, and details on research methodology, including data collection methods and research context. The project is a comprehensive study that provides valuable insights into the application of cultural branding within the fast-food industry.

Faculty of Business and Law Ethics Approval Form, January 2018
Faculty of Business and Law
Postgraduate Taught Research Ethics Application Form
Title of Project
Name of Researcher
SECTION A
YES NO N/A
1 Will you describe the main research procedure to
participants in advance, so that they are informed what to
expect?

2 Will you tell participants that their participation is
voluntary?

3 Will you obtain consent from participants? 
4 If the research is observational, will you ask participants
for their consent to being observed.

5 Will you tell participants that they may withdraw from the
research at any time and for any reason?

6 With questionnaires/interviews, will you give participants
the option of omitting questions they do not want to
answer?

7 Will you tell participants that their data will be treated with
full confidentiality and that, if published, it will not be
identifiable as theirs?

If you have ticked No to any of questions 1-7, then your project is NOT low risk
8 Will your project involve deliberately misleading
participants in any way?

9 Is there any realistic risk of any participants experiencing
either physical or psychological distress or discomfort?

10 Will it be possible to link identities or trace information
back to individual participants in any way?

11 Will the study involve discussion of sensitive topics (e.g.
sexual activity, drug use, ethnicity, political behaviour,
potentially illegal activities)?

12 Will financial inducements (other than reasonable
expenses, compensation for time or a lottery / draw
ticket) be offered to participants?

If you have ticked Yes to questions 8-12, then your project is NOT low risk
YES NO N/A
13 Does your project involve work with animals? 
14 Do participants fall into any of the following special groups?
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Faculty of Business and Law Ethics Approval Form, January 2018
If they do, please outline on page 2 how you will take account of their needs.
Note that you may also need to obtain satisfactory Disclosure and Barring
Service (DBS) clearance
YES NO N/A
a) School Children? 
b) People with learning or communication difficulties 
c) Patients 
d) People in custody 
e) People engaged in illegal activities (e.g. drug-
taking)

15 A risk assessment of this project has been conducted
with my supervisor.

SECTION B
Please provide full details of your project below
(if insufficient detail is provided and the precise nature of the study is not clear
your supervisor will NOT approve the project and your form will be returned)
State the aims and objectives of this research:
Aim:
To evaluate the role of cultural branding in improving rate of profit margin.”
Objectives:
 To assess the concept of cultural branding
 to explore the principles of cultural branding
 to assess the significance of cultural branding
How will participants be recruited? Who will they be (i.e. number, age, and
gender?):
Three managers from Tinseltown UK will be interviewed. Probabilistic sampling technique
will be used to select the participants.
Details of the informed consent process (If required, use the Informed Consent and
Participant Information Sheet templates provided and submit with this form):
Sheet templates
Description of the method (please submit your research instrument (survey
questionnaire, interview questions that you will be using to collect data with this
form if relevant):
Interview questions
Where will this research be conducted?
At the office
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Faculty of Business and Law Ethics Approval Form, January 2018
What steps have been taken or will be taken to ensure appropriate permissions are
obtained? (N.B. provide a copy of correspondence i.e. letter, emails granting you
permission must be submitted with your ethics submission):
Letter
Name (Caps) Signature of Student Date:
This project has been
approved in its current form
declined and will need to be revised and resubmitted
The following required revisions are stipulated.
Print Name
Supervisor:
or
Module Leader:
Signature Date:
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