Research Proposal: Evaluating Cultural Discrimination at Sainsbury

This research proposal investigates the impact of cultural discrimination on the productivity of Sainsbury, a leading retail sector company. The study aims to evaluate the effects of cultural discrimination on equality and productivity within the organization. It explores the importance of equality and diversity, the impact of cultural diversity on Sainsbury's productivity, and potential strategies to reduce workplace cultural discrimination. The research employs a qualitative approach, utilizing an interpretivism philosophy and a deductive research approach. The proposal outlines the research objectives, questions, literature review, activities, timescales, and methodologies, including a Gantt chart for project management. The literature review covers key aspects of equality, diversity, and their impacts on firms, addressing research gaps and providing a comprehensive overview of the topic.

Research Proposal Form
Student Name: Student ID:
Centre Name:
Tutor: Date: 23/09/2020
Unit: Research Method
Proposed Title: Cultural discrimination impact on the productivity of Sainsbury.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or hypothesis)
Title: To evaluate ccc
Introduction
Equality and diversity are considered to be equally important which impacts all the employees working in the organization.
Treating the people in equal manners is essentials to be being effective and successful organizations. The equality and diversity
should be measure in any dimension such as age race, religions, disability or sexual orientation. Discrimination, the intended or
accomplished differential treatment of persons or social groups for reasons of certain generalized traits. the diversity in the
workplace training in the perfect manner. The cultural competence will be resulting in ability to understood, communicate and
effectively interact with the people belong to the different cultures and work varying cultural belief and schedules. Sainsbury is
the leading retail sector current facing issue in promoting equality and diversity at work pale which is negatively impacting
profitability of firm. Discrimination is defined by actions that lead to indifferent treatment of individuals, based on specific life
aspects that these individuals associate or identify themselves with. In this way, it adds to their work stress and reduces
employee morale and job satisfaction. Discrimination can kill productivity by reducing focus and increasing conflicts. It

distracts people from their jobs, makes them feel inferior and gives rise to complex situations not favourable to employees or
company.
Aim- To value the impact cultural discrimination in the equality and productivity of Sainsbury
Research Objectives
a) To study the importance of equality and diversity in the workplace.
b) To determine the impact of cultural diversity on the productivity of Sainsbury
c) To evaluate the strategies to reduce the workplace cultural discrimination.
Research questions:
1) What is the importance of equality and diversity in the workplace?
2) How the cultural diversity impacts the productivity of Sainsbury?
3) What are the different strategies to reduce the workplace cultural discrimination?
Responsibility
Researchers are employed to advance knowledge. I have responsibility to develop the capacity for “independent, honest and
critical thought” throughout the researcher. Researchers have a responsibility to behave honestly and ethically in the course of
their research. I have responsibility to work within the framework of proper an good governances with responsibility of
conducting he ethical research.

Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal interest, future plans,
knowledge/skills you want to improve, why the topic is important):
Workplace diversity is the term which describes the inclusion of the people in the workplace. This will be regardless in the term
of the cultural differences such as gender, race and sexuality. diverse workplace has the importance with wide range of
experiences and skill among the employees. In the recent yar cultural competences have the clear dependency on awareness to
own cultural overview (Attfield. and Attfield, 201). This have tolerant attitude with cultural differences and cross-cultural skills.
in the retail industry. Equality and diversity turned out to be interesting point to be discussed now day in the workplace. It is
important to different culture work together along with more cultural competency which is essential to have avoidance of issue.
I need to work at HR manager in future so it is important form to understand the various level of skill to manage the resource in
appropriate manner. I have the personal interest in developing in research skill and human resource management skills looking
to various opportunities for further development. I have developed my knowledge in term of HR professional looking about all
the ethical issue which intake place in research. in have to conduct their proper PDP that’s is professional development plan to
have attaining the proper skilling development of my dream professions in perfect manner.

Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Equality and Diversity
As per the view of Klarsfeld, and et.al., (2016), equality is considered to be relevant at all workplaces regarded the employer
have employed two or two hundred people, irrespective of whether they work remotely, in an office, a warehouse or on a shop
floor. On the other hand, diversity have accounted major level of differences between the people and groups placing the positive
values on those differences. The author supported the statement as the diverse an inclusive workplace has proper belonging
from the different backgrounds, knowledge, skill and experiences to rete the positive and effective workforce. On the other
hand, it is important for the human resource practices in helping out the company to gauge the level of its development. The
firm have bigger level of responsibility for the accomplishments and advocacies of the equality and diversity principles which
are incorporated in every activity of the organization (Ylöstalo, 2016). Efficient equality and diversity should prey support the
communisation as well as accomplishment or arrangement. The author state as organization have the need to take proper
intuitive in promoting the quality and diversity which is beneficial for all stakeholders in the organization .. the succession of
equality and diversity have clear dependency integrations for both organization strategy and its culture. the ability of the
organization is to identify the issue and tackle discrimination in the workplaces which will greatly enforce equality and diversity
in the workplace.
Cultural Diversity
As per the view of Klein, (2016), in the workplace the increase of diverse of workforces have created the negative impacts of the
cultural competences. This have been bee important skills for the diversity in the workplace training in the perfect manner. the
author supported the stamens as developing the cultural competence will be resulting in ability to understood, communicate and
effectively interact with the people belong to the different cultures and work varying cultural belief and schedules. On the other
hand, here is negative impacts such as the language, dresses or the clash in established norms within the workplace giving rise to

the resentments and mistrust. This negative by products of diversity in the workplace may lies in the incorrect level of
perceptions of the fair hiring practices in perfect manner. The Ng and Stamper., 2018) contradicted as the cultural diversity will
be help in boosting the productivity and creativity as this will be helpful in igniting the loyalty and boosting their retention. This
also lead in having their varsity ad better execution by getting comfortable with sharing viewpoints from the different cultural
backgrounds. This will be getting a whole chunk of ideas that are different from the other. moving to other side of the story
cultural diversity will lead to have ore stress and make the environment more negative. naturally it will be happening as diverse
cultural will automatically lead to have discrimination most obvious.
Impact of Equality and Diversity of The Firm of Productivity.
As per the view of the Ylöstalo, (2016), managing both equality and diversity is considered to be equally important which
impacts all the employees working in the organization. The author supported the statement as the business have been proven
bias and discriminative within workplaces which have impede the business growth and productivity. On the other hand, Attfield,
and Attfield, (2019) contradicted as the business are looking beyond legal consideration and policies in order promoting the
equality and diversity to improve productivity, opportunity, and competitiveness.
In the retail sector, there is heavy network of the supplier, company human resource and customer required to complete the
cycle so managing diversity and equality. In the workplace have been important managerial competency (Ng and Stamper.,
2018). Treating the people in equal manners is essentials to be being effective and successful organizations. The equality and
diversity should be measure in any dimension such as age race, religions, disability or sexual orientation. So, it is important for
the organization for having the responsibility to promote equality throughout the working and management of company.
According to the view of Köllen., (2020), equality and diversity have the live to embrace the right skills and learning the firm
have to understand that providing the equality will provide value to the company.
Research gap
As from the above literature review, it an b clearly understood as the equality and diversity promotion have its own pro and
cons. Discrimination, the intended or accomplished differential treatment of persons or social groups for reasons of certain

generalized traits. The challenge for the future is to embrace a new partnership aimed at closing the gap between the universal
expansion of the world. The collaboration and teamwork are among the employees to the critical success. on the other hand, the
major level of accountability in accomplishing the of the equality and diversity preprogrammes is for further fulfilments through
completion of various activities geared activities which lie in organization.
Section Four: Activities and timescales:
Activities to be carried out during the research project
(e.g research, development and analysis of ideas,
writing, data collection, numerical analysis, tutor
meetings, production of final outcome, evaluation,
writing the report):
How long this will take: 20 weeks
Activities for Part A Week Date
Section 1: Title, objective,
responsibilities
Week 1
and 2
29/06/20-
12/07/20
Section 2: Reasons for choosing this Week 3 13/07/20-

Work break down structure:
Work break down structure in the project management
and research is considered to be deliverable oriented
breakdown of the project in the smaller sector or
component. This is identified as they deliverables by
organising the tea work into the manageable sections.
research project 19/07/20
Section 3: Literature sources
searched
Week 4,
5, 6 and 7
20/07/20-
20/09/20
Section 4: Activities and timescales Week 8 21/09/20-
27/09/20
Section 5: Research approach
and methodologies
Week 9
and 10
28/09/20-
10/10/20
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________

Part 2: Dissertation 11-20 weeks (12/10/20-20/12/20)
Gantt chart
In research, gantt chart helps in assessing time period within which research will be accomplished. The below mentioned chart
clearly exhibits that scholar will take 20 weeks for assessing the impact of cultural discrimination on the productivity of
Sainsbury.
Tasks/Weeks W
1
W
2
W
3
W
4
W5 W6 W7 W8 W
9
W
10
W11 W12 W13 W14 W
15
W
16
W17 W18 W
19
W
20
Research Project
Proposal
development
First meeting with
supervisor for
research
Introduction
Literature review
Research
methodology and
Second meeting
with supervisor
Data Collection
Meeting with
supervisor
Data analysis,
findings,

discussion and
presentation
Final meeting
with supervisor
Feedback and
recommendations
Final correction
and Thesis
Submission
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What your areas of research will
cover:
Research methodologies
Research methodologies plays a significant role in making the research successful. tis section of research have inclusion of
several element such as research types, designs, research approach, research philosophies and data collection. this section will
follow-up each and every step to make the research more significant and narrowed finding solution to various issues (Klarsfeld
and et.al., 2016). The selection of research type, different approaches and specific philosophy will be turning out to b critical
part of research so as per the research, they are discussed below-
Research Philosophy
This aspect is regarding the development of significant knowledge and skills of researcher in relation to topic. They are
different in beliefs about the proper phenomena of collection information, analysing and doing the interpretation. There are
mainly the 3 type of philosophies used in research such as positivism and interpretivism. Researcher have to make selection

between the two on basis of research type. The former one is used in quantitative and latter one in qualitative. This research is
qualitative so the approach of interpretivism will be used.
Research Approach
research approaches refer to systematic procedure which onsite of several steps based on broad assumptions of data collection,
analysis and interpretation. The research approach are deductive and inductive approaches as the selection between the them
similarly depends as research philosophy. As the research is qualitive in nature so the inductive approach will be used to have
development of data which are not on basis of hypothesis but surely provide solution to issue. Qualitative research is used to
understand how people experience the world. While there are many approaches to qualitative research, they tend to be flexible
and focus on retaining rich meaning when interpreting data.
Research Design
Research design is he proper outlining of overall strategy which have to be used by the researcher for integrating different
components for the whole study in require ad systemize manner. there are significant 4 types of research design which are
named as descriptive, experimental, semi-experimental and co relational. the main ai of the research design is to have ensuring
the significant evidences to the researcher to address all the solution to research issues. . In a type of descriptive and theory-
based research design, researcher mainly focus on describing the main situation and the problem under research. On the other
hand, in the experimental approaches, there is need to identify the strong level of relationship between the effect and cause of
situation. So, the correlation is also stated a non-experimental research design which is helpful in connecting the relationship
between the 2 closely connected variable.
Research methods
This is strategies, processes or techniques utilized in the collection of data and evidence of analysis. The research method used
in the project is the qualitative study. the qualitive study will provide deductive and hinges on the presence of a hypothesis,
which is identified before research begins The qualitative approach will include research concepts and methods from multiple
established academic fields.

Data collection
Data collection the main part of research as without collecting appropriate information regarding the topic, it will not be
possible to conduct an efficient and effective research. Basically, there are two ways to conduct the research i.e. primary
methods and secondary method. the former one is about collecting the raw information which have never been used by anyone
for the purpose. On the other hand, secondary data will be considered as data which have collected by anyone else for research
purpose but have significant quality to be used in this research also. Some examples of primary data sources are: Observations
and focus group (Klein, 2016). The secondary analysis different newspaper, internet and articles which are used as secondary
data. For this research, the both will be making the use both primary and secondary data is making for making more research
successful and authenticity. So in this research, there will be used of both primary and secondary data collection. The primary
data will be collected through significant an well structure questionnaire why will help in analysis the proper and appropriate
manner. On the other hand, secondary data will be used to have literature review understand the research gaps and various
perception of differ researcher in relation to topic.
Sampling Method
Sample is being defined as the group of the people which have been taken from the large population. The major aim of sampling
is to have collection of the information from the selected people on basis of population. This is done as it is not possible for the
researcher to collect information from large population. there are two different way for collecting the sampling that’s is
probability and non-probability sampling. The former one has known chances for being selected in survey. The sample size of
the research will be 30 respondents who will be employee of company . On the other hand, vice versa situation is to prevails as
there have been zero chance of getting selected in the purpose of this research, random non probability sampling will be used in
order to provide the zero chances to participant for getting selected. This will be helpful reducing the chances and equal
opportunity.
Data analysis / presentation
After collecting data, it is important for the researcher to modifications having major level of accuracy and authenticity.
Researcher will have the use of the both primary and secondary data s as to analyse important information. The participants
never provide the accurate data which have the maximum level of chance of getting the error in report. There are two type of

data analyses such as qualitative and quantitative. Selection of data analysis is also depending upon the type of data. There will
be qualitative concerned with the analysis of information’s that cannot be quantified. Observations and questionnaires are being
used to get the accurate data. In order to analyse gathered data set thematic perception test technique will be used which in turn
highly suits to the qualitative investigation type. Accordingly, several themes will be prepared referring the views of respondents
selected for survey. Further, using excel several graphs will be prepared for developing better understanding about results. In
addition to this, all the outcomes will clearly be supported using brief thesis prepared in LR.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________

Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date

References
Klarsfeld, A and et.al., 2016. Comparative equality and diversity: main findings and research gaps. Cross Cultural & Strategic Management.
Klein, U., 2016, January. Gender equality and diversity politics in higher education: Conflicts, challenges and requirements for collaboration.
In Women's Studies International Forum (Vol. 54, pp. 147-156). Pergamon.
Ng, E.S. and Stamper, C.L., 2018. A Trump presidency and the prospect for equality and diversity. Equality, Diversity and Inclusion: An
International Journal.
Ylöstalo, H., 2016. Traces of equality policy and diversity management in Finnish work organizations. Equality, Diversity and Inclusion: An
International Journal.
Attfield, R. and Attfield, K., 2019. Principles of Equality: Managing Equality and Diversity in a Steiner School. Intech Open.
Köllen, T., 2020. Worshipping equality as organizational idolatry? A Nietzschean view of the normative foundations of the diversity
management paradigm. Scandinavian Journal of Management, 36(2), p.101108.
Research Ethics approval form
All students conducting research activity that involves human participants or the use of data collected form human participants are required to
gain ethical approval before commencing their research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your unit tutor. Please complete this form in good
time before your research project is due to commence.

Section 1: Basic details:
Project title:
To evaluate the impact of cultural discrimination on the productivity of the retail sector- A case
study Sainsbury.
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No we are using questionnaire
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No we are using thematic analysis

 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants

Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Yes
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: Employee working in Sainsbury
Employee will be taken as sample
How will participants be recruited (identified an approached)?
Random sampling with will done from various department
Describe the processes you will use to inform participants about what you are doing:
The mail will be draft with attachment of structure questionnaire to existing the research question.
How will you obtain consent from participants? Will this be written? How will it be made clear to
participants that they may withdraw consent to participate at any time?
Previously the ecteronic generated consent form will be approved by selected employees to maintain
obligation of ethical consideration .
Studies involving questionnaires: will participants be given the option of omitting questions that do not

wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising from this
The question will be very specific without takes in in knowledge regarding the personals information. So
each and every question must be answered.
Studies involving observation:
Confirm whether participants will be asked for their informed consent to be observed.
Yes No
participants will be asked for their informed consent
Will you debrief participants at the end of their participation (i.e give them a brief explanation of the
study)?
Yes No
Will participants be given information about the findings of your study?(This could be a brief summary
of your findings in general)

Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act
(1998)
Yes No
Who will have access to the data and personal information?
During the research: by me only
Where will the data be stored?
In my personal USB with privacy system
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:

After the research:
Where will the data be stored?
In the USB only
How long will the data and records be kept for and in what format?
For 1 year
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so, please
outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise because of your
research. Please consider/address all issues that may apply. Ethical concerns may include, but are not
limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
 Reporting
 Dissemination and use of your findings.

Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that may arise in
the course of my research
Name: Date:
Please submit your completed form to your supervisor and also attach to the Research Project
when submitting the full Research Project on Turnitin.