This report examines the impact of cultural discrimination on Sainsbury's productivity. It begins with an executive summary and includes an introduction outlining the research's aim to evaluate this impact. The report reviews literature on equality, diversity, and their effect on firm productivity, followed by a detailed methodology explaining the quantitative research approach, data collection methods (primary and secondary), and sampling techniques. The findings highlight the negative effects of cultural discrimination on employee performance, motivation, and organizational profitability, emphasizing the importance of workplace equality and diversity. Recommendations include developing equality policies to combat discrimination. The report concludes with a reflection on alternative research methodologies and provides references and appendices.