The Impact of Cultural Diversity on Communication in the Workplace

This report examines the influence of cultural diversity on communication and language barriers in the workplace, specifically focusing on Ernst & Young (EY). The introduction highlights the importance of diversity for competitiveness and the challenges that arise from language and communication differences within a diverse workforce. The report outlines the project's aims and objectives, followed by a literature review exploring the necessity of introducing diversity, the role of cultural diversity in reducing barriers, and various methods for smoothly building diversity. The research proposal includes research questions and a rationale for the study. The methodology section discusses research philosophy, approach, and time horizon. The report aims to provide insights into how EY can effectively manage cultural diversity to enhance communication, productivity, and overall business performance. The report suggests that by implementing diversity, EY can improve its competitiveness in the market and meet the needs of its customers effectively.

Diversity or
Equality at
workplace

Table of Contents
TOPIC .............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
LO 1 ................................................................................................................................................1
P1) Prepare a research proposal which state research questions supported by literature review.
.....................................................................................................................................................1
P2) Determine suitable research methods and conduct primary and secondary research. .........5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

TOPIC
“To determine the influence of cultural diversity in reducing barriers of language and
communication in the workplace”. A case study on Ernst and Young (EY).
INTRODUCTION
Diversity in the working premises can not be build in a day. Management need to plan
before hand to introduce diversity at the workplace and to convince staff members for this
change (Kamales, 2019). In the era of dynamic environment to remain competitive it is very
essential to introduce diversity. When distinguish people with numerous background work under
one roof for the attainment of common goal is a positive mark. The recruitment process of the
Ernst and Young (EY) should be changed so that skilled and capable candidate can be hired
from different geographical area for the vacant position. Although introducing diversity in the
premises involves huge cost and time but it is beneficial in the long run. Ernst and Young (EY) is
undertaken to complete the project in the set time span. In this organization more than 212,000
employees are working and are effectively serving services regarding tax, advisory, assurance
and transaction services. It is located in England, UK and the founders are Arthur Young and
Alwin C. Ernst. This assignment covers aims and objectives of the project. Literature review is
given on set objectives. Various research methodology are illustrated to better understand their
concept.
LO 1
P1) Prepare a research proposal which state research questions supported by literature review.
Overview of the research
To sustain and survive in the global market it is essential for every business to execute
cultural diversity in their working premises (Sylaj, 2019). To cope up with the challenges created
by competitors management of Ernst and Young (EY) need to formulate strong tactics to
overcome them. Diverse culture can be build smoothly by recruiting skilled and experienced
employee from various geographical region. By this slowly inclusive culture can be introduced
in the working environment and existing sub-ordinates can be convinced to accept it. Diversity
has raised many issues such and language and communication due to which set goals and
objectives are not achieved in the set time duration. This a major concern because if this issues
are not managed properly then EY business who is offering services related to tax, advisory,

assurance and transaction services can not meet the emerging needs of the customers.
Communication plays vital role in the transferring the important information among it's team
members. If there is gap in language and communication because of inclusive culture execution
in the workplace the chances of raising chaos, mis-understanding and conflict will be raised.
However, it decreases overall productivity and profitability of the enterprise. If the issue which
is occurred by cultural diversity is not managed properly, gradually the market value decreases
in the international (Ou, 2019).
Research Aim:
` “To determine the influence of cultural diversity in reducing barriers of language and
communication in the workplace”. A case study on Ernst and Young (EY).
Research questions:
 To examine the necessity of introducing Diversity in EY.
 To study the role of cultural Diversity in reducing language and communication
barriers.
 To measure various ways by which Diversity can be build smoothly in the working
premises of EY. To determine numerous steps to eliminate language and communication barrier emerged
due to Diversity
Rational:
It is important conduct research on the topic “To determine the influence of cultural
diversity in reducing barriers of language and communication in the workplace”. A case study on
Ernst and Young (EY) because by this management of the organization will be able to deal with
issues emerged because of introducing diversity in the workplace (Kumari and Nirban, 2019).
The problem which is raised because of diversity is language and communication. As diverse
background staff members are recruited in the organization the gap in language and
communication has become a major issue. Due to which worker's are unable to provide
productive results in the specified time duration. As there is language and communication gap
among the team members the relevant and important information is not transferred to the other
party in correct order. By which the ratio of unproductive results has raised rapidly.
By conducting research on this topic numerous ways can be identified to overcome the
challenges occurred by Diversity implementation in Ernst and Young (EY). However, innovative

methods can be discovered by which without staff members resistance Diversity can be
introduced smoothly at the workplace (Saiz-Alvarez, 2019). All this aspects can be possible
when the research can be conducted effectively. Differences in language and communication
directly or indirectly affect the performances of employees as they are unable to either convey
their messages nor they are able to understand what other party is trying to deliver the
information. However, it is very essential for the top level management to invite employee in the
decision making process so that issue which is taking place because of introducing inclusive
culture can be resolved easily.
Literature Review
The necessity of introducing Diversity in EY.
According to Katie sawyer, 2018, Diversirty is beneficial for both employee and
employer. It enhances staff members career growth in the up-coming years. While organization
is able to compete with it's rivalry prevailing in the global market. Diversity is necessary to be
build in Ernst and Young (EY) premises because it involves, innovation, goodwill, productivity,
compliance and growth . By this firm is able to meet the emerging needs of the customers in the
specified time span (Necessity of introducing Diversity in the workplace, 2020).
According to Kristen Bennett, 2010, Diversity is important for the business growth and
development in the global market. It not only refers to recruiting skilled people from different
geographical region but also to an firm's ability to use unique qualities and skills of workers for
the attainment of the business goals and objectives. In order to grow sustainably in the
competitive market place diversity is must. Management of Ernst and Young (EY) need aware
their employees regarding the importance and benefits of diversity at workplace. By this easily
diversity can be introduced in the international market. By recruiting the employees from
different geographical area businesses operating successfully in the market can implement
diversity gradually (de Moissac and Bowen, 2019). By this company will be able to compete
with rivalry which is a positive mark for the organisation.
The role of cultural Diversity in reducing language and communication barriers.
According to Arvind Rongala, 2019, Cultural diversity plays a vital role in reducing
language and communication barriers in an organization. The issue can be overcomed by Ernst
and Young (EY) by identifying areas of cultural differences and framing strategies accordingly
to deal with them. Manger of the organization plays important role in dealing with issues related

with diversity. It can be overcome by identifying whether or not firm can reasonably
accommodate the cultural difference , educate employees and other seniors regarding cultural
differences, learn about other culture, determine how best to accommodate the cultural difference
and many more (Role of of cultural Diversity in reducing language and communication barriers,
2019). To gain competitive advantages against rivalry it is essential to eliminate the issue of
language and communication on immediate basis. It helps in retaining skilled and potential
employees for longer time duration which is a positive mark for the company.
According to Chris Joseph, 2020, language and communication barrier which has
emerged due to implementation of diversity is greatly affecting the business in the global market
employee are engaged in customer contact faces more problem as they are unable to understand
the customer's inquiry and provide wrong information which irritate the client. By this many
time customers switch to other organization to full-fill their expectation level (Roberson, 2019).
Various ways by which Diversity can be build smoothly in the working premises of EY
According to Bridget Miller, 2016, there are distinguish ways to build diversity in the
working premises. Here, are some of the ways by which EY can successfully implement
inclusive workplace without resistance. By measuring it, remind that diversity is about more than
race, focus on retention, provide diversity training, pay attention to organisation culture,
providing more flexibility in the working schedule, foster diversity in all levels including
recruiting and so on. All this steps will help the firm to introduce diversity smoothly in the
working premises. It will results in creating tough challenges for competitors so that Ernst and
Young (EY) can be in the leading position among it's rivalry prevailing in the international
market.
According to Anja Zojceska, 2018, diversity can be introduced in the working premises
by highlighting diversity on the career site, leverage diverse job boards, reward diverse referrals,
unconscious bias training for recruiters and have diverse interview panel (Ways to build
Diversity smoothly in the workplace, 2016). Through this ways diversity can easily be build in
the working premises of Ernst and Young (EY) who is offering services related to assurance,
tax, advisory and so on. It helps in meeting the set objectives in the specified time duration so
that goodwill can be raised in the eyes of the customers. By adopting this ways and methods
organization can effectively implement inclusive work culture and can survive in the global
market over the years.

Determine numerous steps to eliminate language and communication barrier emerged due
to Diversity
According to Jacqueline Whitmore, 2016, diversity is typical in the many working
premises. To grow and develop the business among it's competitors it is very important to build
cultural diversity. There are many issues which occurring because of building diverse culture in
the organization out of which language and communication barrier is one of them (Ways to
eliminte language and communication barriers, 2016). Ernst and Young (EY) can overcome the
issues of language and communication by learning the co-workers culture, be open to trying new
things, be accommodating and so on. By adopting all this ways easily the issue of
communication can be reduced and productive results can be attained easily .
According to Chantal Bechervaise, 2018, to be in the leading position it is very
important to deal with cross cultural barriers which is caused by diversity implementation. The
day to day business activities are affected by because of cultural beliefs, symbols to
communicate, varied language and using of distinguish gestures have become obstacles for
workplace success. It happens because of lack of communication, cultural awareness and
knowledge. There are cretin ways by which language and communication barrier can be
improved in Ernst and Young (EY). For communicating simple words can be used, avoid slag
words in phrases and adopt visual method to transfer results. By this better communication takes
place among the team members and proper information is delivered to the third party. With the
phase of time each other language can be learned.
P2) Determine suitable research methods and conduct primary and secondary research.
Research Methodology is a well designed techniques adopted to identify, process ,
analyse information regarding the topic and select. It is used in the research paper as it allows
reader to critically examine overall reliability and authenticity of the study. The various layer of
research methodology are illustrated as under:
Research Philosophy: Interpretivism and positivism are two types of research research
philosophy. Researcher adopts interpretivism philosophy according to the research topic because
it helps in determining gathered information effectively and appropriately. Whereas, positivism
philosophy is not suitable to carry out research activities in effective way.
Research approach: In research inductive and deductive are considered as the best
approach to assemble in-depth information regarding the topic (Kanki, 2019). Inductive research

is used by researcher in their findings in order to collect authentic information as well as to
achieve productive results for future research.
Time horizon: In research time horizon is considered as the most significant tool
because through this proper examination of starting and ending time period for research project
can be done. Gantt Chart provides graphical presentation that aid in completion of each and
every activity in the set time span.
Source of data: On Primary and secondary data researcher relie the most as both of this
assist to come-up with objective finding. Those data and information which is collected for the
very first time with the help of survey questionnaire and so on is termed as primary data while
those information which is assembled from books , journals, articles, newspaper etc. are stated as
secondary data. This consume less time and sources as information is easily available
Questionnaire provides authentic and fresh data and the chances of duplication is no more.
Researcher in their report adopts both sources of data so as to gather in-depth information
regarding the study. Both the sources of data plays significant role in assembling correct data for
the topic (Murray and Christison, 2019).
Data collection techniques: Observation, questionnaire, interview and many more are
different types of data collection techniques. For researcher all this aspects are essential as they
them to assemble authentic information for their project. By this set aims and objective can be
attained in the set time duration. Here, questionnaire is adopted by researcher so as to gather
data for their topic . It provide fresh and reliable data regarding the study.
Sampling: There are two types of sampling such as, probability and non- probability.
Researcher mostly adopts convince sampling for their research topic. It is used by the
organization s it aid the investigator in accomplishing basic information and trends regarding the
study without complications.
Research reliability and validity: This are mostly dependent on research instruments
that is questionnaire. For investigator it is important because through this authentic and correct
data and information can be gathered regarding the research topic. By this reader is given quality
information on the research topic which bind them over the years.
Research limitation: At the time of designing aims and objectives, creation of sample
size, scope of discussion, lack of previous studies in the research area, implementing data

collection methods and many more challenges are faced by investigator while completing the
research topic in the set deadline(Garg, 2019) .
CONCLUSION
From the above discussion it can be concluded that it is very essential to frame aims and
objectives for the given topic. The importance of conducting research on the given topic is
illustrated deeply so that employees can be motivated to perform the assigned task properly so
that formulated aims and objective can be accomplished in the set deadline. Literature review is
conducted as it describes authenticity and accuracy of the research problem. Research
methodology is explained as it directly or indirectly assist in decision making process. As well as
aid in solving several operational problems.

REFERENCES
Books and Journals
Kamales, N., 2019. Leaders with Managing Cultural Diversity and Communication. Asia Pacific
Journal of Religions and Cultures (AJRC). 3(1). pp.63-72.
Sylaj, A., 2019. Cross Cultural Communication Barriers in International Organizations:
International Organization for Migration in Pakistan.
Ou, Q., 2019. Research on Perception Diversity in Intercultural Communication—With Guasha
Treatment as a Case Study. Theory and Practice in Language Studies. 9(1). pp.82-88.
Kumari, P. and Nirban, V. S., 2019. Intercultural Education in Engineering Curriculum: A
Review of Communication Courses for Undergraduate Students in India. Journal of
Engineering Education Transformations. 32(3). pp.62-71.
Saiz-Alvarez, J. M., 2019. An Entrepreneurship-Based Four-Helix Model to Overcome Language
and Cultural Barriers. In Breaking Down Language and Cultural Barriers Through
Contemporary Global Marketing Strategies (pp. 1-21). IGI Global.
de Moissac, D. and Bowen, S., 2019. Impact of language barriers on quality of care and patient
safety for official language minority Francophones in Canada. Journal of Patient
Experience. 6(1). pp.24-32.
Roberson, Q. M., 2019. Diversity in the workplace: A review, synthesis, and future research
agenda. Annual Review of Organizational Psychology and Organizational Behavior. 6.
pp.69-88.
Garg, S., 2019. Conceptual framework. In HR Initiatives in Building Inclusive and Accessible
Workplaces. Emerald Publishing Limited.
Kanki, B. G., 2019. Communication and crew resource management. In Crew resource
management (pp. 103-137). Academic Press.
Murray, D. E. and Christison, M., 2019. What English language teachers need to know volume I:
Understanding learning. Routledge.
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<https://smallbusiness.chron.com/advantages-introducing-diversity-workplace-
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Role of of cultural Diversity in reducing language and communication barriers. 2019. [Online].
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Ways to build Diversity smoothly in the workplace. 2016. [Online]. Available through:
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Ways to eliminte language and communication barriers. 2016. [Online]. Available through:
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