This report investigates the role of managing cultural diversity in enhancing the growth and success of Debenhams. It begins by outlining the background of the research, defining cultural diversity, and stating the research aim, objectives, and questions. The literature review examines the concept of cultural diversity, its importance for companies, and its specific role in Debenhams' growth. It also identifies ways for Debenhams to better manage cultural diversity in the workplace. The research methodology section details the research philosophy, approach, strategy, choice, data collection methods, sampling method, data analysis, time horizon, cost, access, and ethical considerations. Data analysis and interpretation are provided, leading to research outcomes, conclusions, and recommendations for Debenhams. The report also includes a reflection on the research process and an alternative research methodology. The research uses both primary and secondary data collection methods to investigate the research questions.
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