Cultural Diversity Management and Business Performance Report

This report delves into the critical aspects of managing cultural diversity within the workplace, with a specific focus on Marks & Spencer. It examines the role of business managers in fostering an inclusive environment and the influence of social media on consumer behavior. The research incorporates both qualitative and quantitative methodologies, analyzing survey data to gauge the impact of diversity initiatives and consumer purchasing intentions. The report investigates the effectiveness of various management strategies in promoting equality and reducing discrimination, ultimately assessing the implications of cultural diversity on overall business performance and the role of social media marketing. The findings highlight key insights into the relationship between workplace diversity, management practices, and business outcomes, offering valuable perspectives for students and professionals alike.

Equality and Diversity in
the workplace

Content
 Aim and Objectives
 Research Questions
 Literature Review
 Methodology and Data collection methods
 Findings

Aim And Objectives
“To identify the role of business manager in
management of cultural diversity within the
workplace”. A study on Marks & Spencer

Research Objectives
 To identify the ways for managing cultural diversity in the
workplace of Marks & Spencer.
 To determine the role of manager in management of diverse
workforce at workplace.
 To critically evaluate the positive and negative impact of
cultural diversity on business performance.

Research Questions
 Explain about several type of social media platform
that an organisation can adopt for marketing?
 What is the influence of consumer purchasing intention
on business performance of Marks and Spencer ?
 What is the relationship between social media
platform and consumer purchasing intention ?

Literature Review
Cultural diversity includes various aspects such as
teamwork, communication, awareness,etc. and for
managing all these at workplace manager need to treat
each employee as an individual.

Research Method
Qualitative and quantitative are two important methods of
research. Within a study, quantitative method will be used
because it is beneficial in collecting of numerical
information within given time period.

Findings
Q1) Are you familiar with the concept of
cultural diversity?
Frequency
a) Yes 26
b) No 4
a) Yes b) No
0
5
10
15
20
25
30 26
4
Frequency

Continue
Q2) According to you, what are the
effective roles of business manager within
an organisation?
Frequency
a) Managing diversity 12
b) Promoting equality 10
c) Reducing any type of discrimination 8
a) Managing diversity
b) Promoting equality
c) Reducing any type of discrimination
0
2
4
6
8
10
12
12
10
8
Frequency

References
Shareef, M. A. and et. al., 2019. Social media marketing: Comparative effect
of advertisement sources. Journal of Retailing and Consumer Services.
46. pp.58-69.
Riorini, S. V., 2018. Social media marketing toward perceptual consciousness
and its impact on online purchasing intention.
Alalwan, A. A., 2018. Investigating the impact of social media advertising
features on customer purchase intention. International Journal of
Information Management. 42. pp.65-77.

References
Klein, U., 2016, January. Gender equality and diversity politics in higher
education: Conflicts, challenges and requirements for collaboration. In
Women's Studies International Forum (Vol. 54, pp. 147-156).
Pergamon.
Thompson, N., 2016. Anti-discriminatory practice: Equality, diversity and
social justice. Macmillan International Higher Education.
Özbilgin, M. and Slutskaya, N., 2017. Consequences of neo-liberal politics
on equality and diversity at work in Britain: Is resistance futile?. In
Management and Diversity. Emerald Publishing Limited.

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