Project Management: Stakeholder Management Case Study Report

This report presents a project management case study focused on planning and launching a cultural diversity awareness campaign within a company experiencing global expansion. The student identifies key stakeholders, creates an engagement strategy, and outlines communication channels and activities. The report includes a weekly graduation report detailing the stakeholder management plan, role, influence, goals, and contributions of each stakeholder group (project manager, communication officer, project sponsor, and financial officer). The project aims to improve cross-cultural communication and foster a diverse workforce. The report references project management methodologies and best practices, including stakeholder analysis, plan stakeholder management, manage stakeholder engagement, and monitor stakeholder management, demonstrating a comprehensive approach to project planning and execution. The report details how to create a stakeholder engagement strategy and manage a cultural diversity campaign.

Running head: PROJECT MANAGEMENT
Weekly Graduation Report on Stakeholder Management
Case Study: Plan and launch cultural diversity awareness campaign
Name of the Student:
Name of the University:

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Table of Contents
Stakeholder Management................................................................................................................2
Create stakeholder engagement strategy.....................................................................................2
Weekly graduation report for Stakeholder management plan.....................................................2
References........................................................................................................................................5

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Stakeholder Management
Create stakeholder engagement strategy
In order to create stakeholder engagement strategy, the stakeholder group is identified as:
Objective: To plan and launch cultural diversity campaign in the company for improving
cross-culture communication for its diverse workforce which is vital for the company’s business
and take it over next 5 months.
Tailored message: Develop and launch diversity awareness campaign program (Kerzner,
2018).
Communication channels and activities: Weekly meetings, emails, presentation and face-
to-face meetings (Binder, 2016).
Timeline for the stakeholder engagement: On weekly basis, the project manager manages
meetings with the project stakeholders so that they can discuss about project progress, detailed
status of the project plan and presentation of the project plan (Kerzner, 2019).
Weekly graduation report for Stakeholder management plan
The stakeholder management plan is the formal document which outlines how the
stakeholders are engaged into the project plan. The stakeholder management plan is included
with stakeholder analysis, plan stakeholder management, manage stakeholder engagement and
monitor stakeholder management (Lock, 2017). Following shows the weekly graduation report
for stakeholder management plan for the chosen project plan:

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Role of
stakeholder
Interest Influence Important goal Contribution
of the
stakeholder
Best way to
manage
Project
Manager
High High To meet the project
time and budget
Daily lead of
the project plan
Update higher
level project
milestones and
summarization
of weekly
emails
(Milosevic &
Martinelli,
2016)
Communicatio
n Officer
High Medium Maintaining a
public image for
the cultural
diversity campaign
in the company
Delivery of the
communication
plan
Ensuring that
the project is
followed
appropriate
procedures and
actions
Project Sponsor Medium Medium Providing funds for
the campaign so
that the company
can meet with its
final project
Delivery of the
project fund
report to the
financial
manager
Collect fund
and providing
them to the
financial
manager based

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deliverables
(Young, 2016).
on their
estimated
budget plan
Financial
Officer
Medium Low Collecting of
project fund and
estimating the
budget based on
the project
activities (Joslin &
Müller, 2015).
Estimate the
project budget
and manage
additional
project
expenses
Budget
management
plan is
required for
each project
activities

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References
Binder, J. (2016). Global project management: communication, collaboration and management
across borders. Routledge.
Joslin, R., & Müller, R. (2015). Relationships between a project management methodology and
project success in different project governance contexts. International Journal of Project
Management, 33(6), 1377-1392.
Kerzner, H. (2018). Project management best practices: Achieving global excellence. John
Wiley & Sons.
Kerzner, H. (2019). Using the project management maturity model: strategic planning for
project management. Wiley.
Lock, D. (2017). The essentials of project management. Routledge.
Milosevic, D. Z., & Martinelli, R. J. (2016). Project management toolbox: tools and techniques
for the practicing project manager. John Wiley & Sons.
Young, T. L. (2016). Successful project management. Kogan Page Publishers.

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