Individual Reflection on Organizing a Cultural Event: Analysis

This report is a self-reflection on the experience of organizing cultural events in the United Kingdom and Romania. The student, newly appointed as an event manager, details the process of planning, execution, and evaluation of these events. The report highlights the initial nervousness, the importanc...Read More

Individual reflection for event

Contents
INTRODUCTION.......................................................................................................................................3
Main body...................................................................................................................................................3
REFERENCES............................................................................................................................................6

INTRODUCTION
Self- reflection is a technique which is used by an individual for reflecting or describing their
experience related to specific event or programs. It is a self –assessment after organizing event
considered to very important as well as beneficial activity. As this strategy helps an individual in
identify the area of improvement as well as recognizing the performance gaps. The self –
reflection practices executed by an individual indicates the willingness of person to learn about
their fundamental nature as well as performance during the task. It also enables a person to
recognize the method which can be used for improving the performance and analyzing the
techniques which can be used for making event successful. Self- reflection practices also
supports person in formulation of future plans related to organizing other events.
In present report the description about the experience gained by an individual in
organizing a cultural event has been provided.
Main body
Description
By analyzing the latest business trends I have realized that event management as a profession has
wide scope of career growth. Therefore, I have planned to get placement in event Management
Company. After getting selected, I have been appointed as an event manager in a company. I
have organized cultural event in United Kingdom and Romania. After few days of joining I have
given the assignment to organize an cultural event. When I was assigned with the task, during
that time I felt little nervous .As I was new in this fields and does not have much knowledge
therefore, for few weeks I have been asked to work under the supervision of existing event
manager and I have also given advice to work in team. When I have assigned with this specific
project at the same I have decided to put my all efforts in making the event successful as well as
memorable for the audience. As due to lack of experience as well as knowledge in particular
field, I failed to determine or recognize the barriers which might occur in organizing the event.
At the initial stage of planning an event I and my team members have planned to organize event
both in developed as well as underdeveloped countries such as Romania and United Kingdom. I
and my team members have selected these two places Romania on the basis of the assumption
that the where people can see and understood the culture, the art, practices, values and social
behaviors of this two country (Garcia, 2008) I and my team member by communicating with
students have realized that, these are the people those who are required to be provided education

related to culture. So I and my team members have decided to target teachers who are teaching in
university. Professors in a university are the people who will help us in achieving the objectives
of organizing an event. As in Present scenario, young children does not have awareness about
culture which has direct and negative effect on their behavior as well as personal growth. I have
selected Holborn UKCBC University for organising the event. I have chosen this place as I
believe that it will help me in reaching to the target audience as well as achieving desired
objective. I and my team members have taken initiatives and planned efforts with the objectives
of supporting people in expanding as well as promoting culture. Another purpose of planning as
well as organising event is to encourage people to respect the cultural of other. I and my team
members have planned to organise event in a such a manner that each and every person in the
society get a chance to share their views, opinions, belief about the cultural issues. Another
objective of organising cultural events in two countries is to promote unity and help people in
reducing the cultural differences. I and my team member has planned to organise cultural event
in such a manner that it promotes inter-cultural exchange .Our main aim behind launching
cultural event is to increase cultural value and improve cultural practices. I have planned to
organised cultural events with the intention to enhance a sense of identity amongst local
communities (Turner 2017)
Feeling
When I was first time after few days of joining the job assigned with the task to organise
inter-culture exchange event I felt little nervous. I have able to gain confidence with the support
of my colleagues. After hearing the experience of other people I have learned many things which
has helped me in making significant contribution in making event successful. After listening to
the experience of other people I feel excited. I have also experienced the challenges as well as
excitement of organising event which are associated with launching of successful cultural event.
By participating in such task I had also felt emotional at specific time and also experience short
winning which has helped be in increasing my confidence as well as motivational level. These
are two qualities which I believe are essential for fostering personal as well as professional
growth.
Evaluation
I believe that instead of investing a big amount of money on organising an event , firm can use
social media sites for Promoting as well as generating the cultural awareness among people in
the society. I have suggested these strategies to top level management as well as other people
those who are working with me in an organisation. I have given this suggestion by calculating
the cost of organising an event and comparing it with expenses on advertisement. After making
the evaluation of several factors which might have significant impact on the event, I have
realized that environmental issues can create big barriers in successful launching of an event. I
have also evaluated that the major source of the challenges for cultural event is: each people
bring a souvenir from their country. I have also identified that the techniques for measuring the
effectiveness of events. Among several methods I have applied to measure the impact of cultural
program me on society (Lundberg, Armbrecht and Getz, eds., 2017)

Analysis
When organising the event I have identified that there are several resources are required such as
screaming music, decorations material, human , technology and other equipment etc. I have also
experienced that there is organising a simple cultural event required huge capital investment. I
have analysed from the research report which has been prepared by R&D department in an
organisation that many people in the society who are working face many culture issues which
has direct as well as major influence on their performance at workplace Herrero, Sanz and Del (
Barrio, 2006) I have analysed from my experience of participating in such types of events that
many audience does not life to participate in events or programmes due to lack of entertainment,
ineffective food arrangements and hygiene issues. I have also identified that there are several
challenges as well as hurdles which can arise in making event successful. Some of the problems
which can create barriers in organising the event at specific location are limited time , resources ,
poor parking facilities, environmental issues etc.
After conduction the evaluation I have discover the interesting model which is recognised as
cultural impact model. I have also analysed that there are only few people or employees in my
organisation have knowledge about the same. I have also realised that experience, skills
knowledge are very much important in order to organise event in successful manner. I have also
realised that effective planning is very important in order to achieve the objective of launching
the event. I perceive that such types of cultural event or programs serve to fulfill specific
intention, especially in regard to commemoration. I also believe that helps in increasing cultural
value. I think that the effect on the community or the region could be observed not only by
economic aspects, but also by taking into consideration social and cultural effects benefit or
hinder the event-hosting society. I have also analyzed by listening to the opinion of people
during the event that there are many people in the society are looking for political and cultural
recognition from the rest of their society (Sol, Brito and Lopes,2017)
CONCLUSION
It has been concluded from the report that organization of cultural has direct as well as
significant effect on the society. Study has highlighted the several challenges or barriers which
might occur in organizing the event in successful manner. It has been concluded from the project
that effective planning is necessary in order to achieve desired outcome. Assignment has
suggested the various techniques which can be adopted by manager in an organization for
measuring the impact or effectiveness of an event.

REFERENCES
Books and Journal:
Herrero, L.C., Sanz, J.Á., Devesa, M., Bedate, A. and Del Barrio, M.J., 2006. The economic impact of
cultural events: a case-study of Salamanca 2002, European Capital of Culture. European urban and
regional studies, 13(1), pp.41-57.
Garcia, B., 2008. One hundred years of cultural programming within the Olympic Games (1912–2012):
Origins, evolution and projections. International journal of cultural policy, 14(4), pp.361-376.
Turner, P., 2017. Implementing integrated marketing communications (IMC) through major event
ambassadors. European Journal of Marketing, 51(3), pp.605-626.
Lundberg, E., Armbrecht, J., and Getz, D. eds., 2017. The Value of Events. Taylor & Francis.
Sol, H., de Brito, M.P., and Lopes, E.R., 2017. Rooting a new event in its place: the case of Festa
Templária, Tomar, Portugal. International Journal of Event and Festival Management, 8(3), pp.324-345.