Research Report: Managing Cultural Diversity at Lotus Cars Ltd

This research report, focusing on Lotus Cars Ltd, investigates the impact of managing cultural diversity on business performance and productivity. The report outlines the aims and objectives of the research, which include understanding the significance of equality and diversity in a business context. The findings are presented, including data on employee perceptions and the importance of diversity. Key objectives are met by the research outcomes, which highlight the positive effects of cultural diversity, such as enhanced employee morale, brand reputation, and productivity. Recommendations for Lotus Cars include adopting effective communication and participative leadership, implementing fair recruitment processes, and providing cultural and diversity training. The conclusion emphasizes the benefits of managing cultural diversity, while also acknowledging potential challenges related to cultural and language differences. The research utilizes online communication to share findings with stakeholders, including managers, employees, and customers of Lotus Car Ltd, as well as interested scholars.

Research Project

 Introduction
 Aims and objective
 Research Findings
 Meeting of set objectives
 Communication with stakeholders
 Recommendations
 Conclusion
Table of content

Research Title
Impact of managing cultural diversity on business performance
and productivity. A research project on Lotus cars ltd
The current presentation consists of aim and objective of the
research along with an explanation about its findings. At last,
recommendation and conclusion are also included in this
presentation .
Introduction

Aim of the research
To review about the concept of equality and diversity along with
impact of managing cultural diversity on business performance
and productivity. A research project on Lotus cars ltd.
Research Objectives
 To review about the concept of equality and diversity along with
its significance for a business organisation.
Aims and objective

 Theme 1: Perception about the concept of maintaining
equality and diversity at workplace
Research Outcomes
Q1) Do you having any idea or perception about the
concept of maintaining equality and diversity at
workplace?
Frequency
a) Yes 36
b) No 4

 Theme 2: Creating equality and diversity is significant
and vital for a business orgnisation
Research Outcomes
Q2) Why do you think the concept of creating equality
and diversity is significant and vital for a business
orgnisation?
Frequency
a) Enhance morale of employees 11
b) Boost brand Reputation 9
c) Enhanced productivity 8
d) Positive workplace environment 12

It has been seen that all the set objective are properly met by the
finding of current investigation as it provided the better review
about the concept of equality and diversity along with its
significance for a business organisation which includes Enhance
morale of employees, Boost brand Reputation, Enhanced
productivity, Positive workplace environment, attract more
talented employees, enhance creativity of workforce and
Improved expansion opportunity.
Meeting of Objectives by current
research outcomes

Use of online mode of communication including social media and
e-mails is made for current research project to transfer and
share key findings of current investigation with stakeholders
and indented audience. Further, the intended audience consists
of interested scholar and investigator in the topic of managing
cultural diversity along with the managers, directors,
employees, customers and their stakeholders of Lotus Car Ltd
who are having influence and get impacted by the strategies and
decision making of Lotus car Ltd.
Communication with Stakeholders and
intended audience

On the basis of current research project, following recommendation
and suggestion can be made for the
Adoption of effective communication and participative form of
leadership is highly recommended for Lotus car ltd
Implication of Fair and smart recruitment process is also
suggested for Lotus car Ltd
Providing regular cultural and diversity training is also suggested
for Lotus Car ltd
Recommendations

With respect to findings of current investigation, a conclusion can be made that
concept of maintaining equality and diversity at workplace is significant and
vital for a business orgnisation as it leads to Enhance morale of employees,
Boost brand Reputation, Enhanced productivity and Positive workplace
environment. Further, attract more talented employees, enhance creativity of
workforce, Improved expansion opportunity and Better company reputation are
also the key advantages and benefits of better management of cultural diversity
at its workplace. Beside this, it has been also observed that some issues related
with cultural and language difference would also faced by business orgnisation
while managing cultural diversity at its workplace.
Conclusion

Thank you !!!!