The Influence of Cultural Awareness on Japan's Hotel Industry Success

This report provides a comprehensive analysis of cultural awareness within Japan's hotel industry, focusing on the impact of cross-cultural interactions on tourism and hospitality. It delves into the concept of 'Omotenashi,' the Japanese spirit of hospitality, and its influence on customer satisfaction. The report examines the differences between Japanese and Western cultures, highlighting the significance of customs and behavior in shaping the guest experience. It further evaluates the positive and negative aspects of cultural practices within the industry, considering how these factors affect the overall success and sustainability of Japanese hotels. The report concludes by emphasizing the importance of adapting to cross-cultural nuances to enhance the tourism sector and maintain Japan's reputation for exceptional hospitality. The study utilizes research papers and journals to support its claims.

Cultural Awareness
INTRODUCTION...........................................................................................................................2
MAIN BODY..................................................................................................................................2
Cross cultural in Japan’s hotel industry.......................................................................................2
Critical evaluation of difference between culture in relation to custom and behavior................3
CONLUSION..................................................................................................................................5
REFRENCES...................................................................................................................................6

INTRODUCTION
Culture is one of the most affective aspects that deal with various kinds of trend that is
followed within a country, locality or state. Such activities are included in culture dealing
through religion, cast, social habits and language. Culture in other sense means any kind of social
conduct that has to be followed by people living in the society. Also culture makes development
of unique patterns related to social aspiration of an individual living in particular locality.
Culture covers wider scope as it mainly deals with sensitive elements existing in society. Nature
of culture is dynamic as it deals over various unfolded aspects that is known by people living in
that locality. In this cross cultural studies in relation to Japan’s hospitality industry is to be
discussed with behaviour and custom.
MAIN BODY
Cross cultural in Japan’s hotel industry
The Japanese spirit of hospitality known as Omontenashi has been recognized all over the
world for excellent services that is provided by them. In recent years there has been increase in
internationals tourists visiting Japan. Tourists for all over world is been visiting Japan by
increasing popularity of Japanese tourism. Due to tourist from all over world visiting Japan cross
culture has been developed in Japan. Researches of recent times have shown that different
cultural backgrounds made expectations and arguably with satisfaction upon factors used in
development of hospitality (Moore, 2018). A study over cross culture with difference between
Japanese and Western culture after increasing of tourism in Japan is been done due to hospitality
environment provided by them. It can be found that tourists is less concerned with hospitality in
Japan and more with quality of services provided by them to tourists visiting from other
countries. These tourists have faced best experiences and also staffs have been nice with them on
their part of performing duty. Certain tourists have faced negative instances like dirty rooms and
smell of cigarettes in certain hotels in Japan. One of the most important features in the hospitality
of Japan is tea ceremony, preparation of sushi in front of customers. In this openness is been
shown and diverseness is shown through improvising experience of customers. People of Japan
say that omontenashi is one of the best hospitalities all over world. Omotenashi can also be
appreciated through other thoughtful acts here. For instance, the temperature of sushi rice is
adjusted to match with the taste of different fishes; sushi is always dressed with the ideal amount

of sauce and seasonings, so guests do not need to decide how much is right. Not to mention the
sequence of sushi is deliberately thought out.
In Japan omotenashi has taken deep roots within its culture of tourism but still not every
hotel in Japan follows this in proper manner. Only few hotels are there that follows this culture in
its purest form. Omotenashi is one-way concern and in this respect is been given priority. Also it
can be observed that privilege over serving guest should be done with respect. The culture is of
old origin and has taken its roots within Japan. It has make sure that its key specialty and
delicacy is been protected. From a report it’s shown that customer’s shows respect over Japanese
culture. People of Japan has considered their hospitality culture to be there pride that makes it
more popular all over the world (Parks, 2020).
Critical evaluation of difference between culture in relation to custom and behavior
Custom Behavior
 In hospitality industry of Japan there
are lots of opinions is been given by
people that is required to be followed in
order to improvise itself and various
customs like traditional the serving
method and sushi preparing method is
been adopted that has become very
attractive feature of an Japans
hospitality industry. Customs are
developed due to cross culture
communication and cultural
advancement.
 Various traditional recipes has been
protected through customs which
resulted in making an framework which
is unique form other hospitality
industry of an country other than Japan.
Customs has lead over development of
 Staff working should be honest in every
manner possible. This helps Japanese
hospitality culture to make itself more
relevant in relation to money, food
supplies or time taken to provide
services. Employees should always be
able to provide better and more
effective services to its customers that
make employees more responsible upon
work performed by them.
 Workers working in hospitality
industry of Japan is required to makes
sure that basic ethical code of conduct
is followed by them in a way that even
staff outside Japan also collaborate with
local staff members. This enhances
diversity and makes workforce to be

strong relationship with customers.
 Also customs in Japan has shown
positivity through diversity which has
lead over making hospitality industry a
blend of both western and traditional
culture.
more effective in its working terms.
 This is one of the most important
aspects of hospitality industry that
made Japanese hospitality culture to be
more enhanced and popular. It has
helped in accepting of cross cultural
workers within the hospitality industry
of Japan.
Don’t of hotel industry in Japan
Custom Behavior
 Customs has been affecting various
aspects of tourism in a way that rising
of population and cross-cultural
ventures within hospitality industry is
leading towards destroying basic
traditional structure of Japan’s
hospitality industry (Parmenter and
Trigger, 2018).
 Customs sometimes becomes rigid that
makes flexibility to be decreased within
hospitality industry of Japan. This
makes its popularity to be reduced and
customer’s base to be disturbed.
 Customs has made prices of shops to be
increased for tourists due to biasness
towards local buyers. This made
 From this perspective it is the
responsibility of employees of hotel in
Japan to make sure that image of hotel
industry is not destroyed and for this
purpose behavioral aspect should be
positive as it makes tourists remember
their experience in better manner.
 This is important from view point of
making promotion of hospitality
industry. If behavior is not good of
employee and staff member then
tourists visiting Japan will not be
giving good reviews in their country
about it.
 Such negative impact over industry
stops its promotion and makes it face

tourism to be affected in terms of trust
over local renderers.
challenges in gaining sustainability
within market at global level.
CONLUSION
From the above report it can be marked out that cross-culture has helped Japanese
hospitality industry to become popular all over the world. It has helped Japan to makes its
hospitality industry a blend of both traditional and western method of tourism that has provided
it uniqueness. In the end of this report both negative and positive aspects of behaviour and
culture is been given over hospitality industry of Japan.

REFRENCES
Books and journals
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Angelova, M. and Zhao, Y., 2016. Using an online collaborative project between American and
Chinese students to develop ESL teaching skills, cross-cultural awareness and language
skills. Computer Assisted Language Learning. 29(1). pp.167-185.
CohenMiller and et. al., 2017. Practical steps for using interdisciplinary educational research to
enhance cultural awareness. International Journal of Research & Method in
Education, 40(3), pp.288-298.
Leung, D.Y and et. al.2020. Advancing pedagogy of undergraduate nursing students' cultural
awareness through internationalization webinars: A qualitative study. Nurse Education
Today. 93. p.104514.
Lokkesmoe, K.J., Kuchinke, K.P. and Ardichvili, A., 2016. Developing cross-cultural awareness
through foreign immersion programs. European Journal of Training and Development.
Moore, B.A., 2018. Developing special educator cultural awareness through critically reflective
professional learning community collaboration. Teacher Education and Special
Education. 41(3). pp.243-253.
Parks, E., 2020. The separation between language and content in Modern Language degrees:
implications for students’ development of critical cultural awareness and
criticality. Language and Intercultural Communication. 20(1). pp.22-36.
Parmenter, J. and Trigger, D., 2018. Aboriginal cultural awareness training for mine employees:
Good intentions, complicated outcomes. The Extractive Industries and Society. 5(2).
pp.363-370.