Cultural Sensitivity Impacts on Romanian Business Establishing in UK

This report investigates the impact of cultural sensitivity on Romanian businesses aiming to establish themselves in the United Kingdom, using European Drinks & Foods as a case study. The research explores the significance of cultural awareness, acceptance, and knowledge in international business operations. It examines the cultural differences between Romania and the UK, focusing on how these differences influence business activities, including working environments, language, and hierarchy. The report analyzes the positive and negative impacts of culture on businesses, such as employee morale, communication, and productivity. Furthermore, it identifies strategies to reduce cultural differences, such as understanding client cultures, learning key phrases, and promoting cultural appreciation. The research employs a qualitative research methodology to provide a theoretical understanding of the subject matter, including a literature review of relevant scholarly sources and research techniques. The findings highlight the importance of adapting to the UK's business environment to mitigate potential negative impacts and achieve business goals. The report also includes an executive summary, research methodology, results, and recommendations.