Business Communication: Cultural Influences and Strategies Report

This report delves into the intricacies of business communication, focusing on challenges and strategies within a global context. It identifies barriers such as environmental conditions, message clarity, and psychological factors, using a luxury hotel's expansion into Sri Lanka as a case study. The report outlines strategies for overcoming these barriers, including analyzing customer needs, adapting language and communication styles, and emphasizing positive body language. Furthermore, it emphasizes the importance of cultural awareness, particularly in addressing the impact of events like terrorist attacks on customer perceptions. The report concludes by highlighting the significance of effective communication for businesses seeking to expand and succeed in new markets.

Business
Communication

Table of Contents
NOTES.............................................................................................................................................2
Identify common challenges and barriers to effective communication .................................2
Devise and develop strategies for overcoming communication barriers ...............................3
Demonstrate awareness of cultural influences on communication and negotiation ..............3
REFERENCES ...............................................................................................................................4

NOTES
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Thill, and Raina, 2016). The different barriers which this company can face while establishing
business in other countries. Somme of the barriers are described below-
Physical barriers – These barriers are environmental and natural conditions that act as a
barrier in communicating and conveying information to target customers. In context of luxury
hotel that is going to establish in Srilanka it is important for the company to inform customers
about information of new hotel.
Distortion – There must be clarity in message that is communicated by top level
management of the company. In context of hotel industry it should be important for the top level
managers to communicate messages to lower level workers and middle level managers to
develop effective strategies that can be applied for making customers aware about new planning
of hotel business in Srilanka.
Physiological barriers- These include various problems which occur in mindset of a
person due to various conditions like stress, depression, etc. In the given case, people are
threatened by terrorist attacks that took place in Srilanka. The luxury hotel company has to make
efforts for changing the mindset of customers.
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Devise and develop strategies for overcoming communication barriers
There are different effective strategies that are implemented by manager of luxury hotel
for promoting the hotel which is going to be established. Some strategies are mentioned below-
Analysing the needs of customers – The managers of luxury hotel must be able to know
the actual needs and demands of customers (Mai, and Hoffmann, 2014). This analysis will help
the company to add value added services in its hotel which will attract a lot of customers.
Language and speaking way – There are different languages which are spoken around
the world. The managers of luxury hotel are going to establish resort cum hotel in Srilanka and it
is essential for them to know how to speak politely and impress customers.
Good body language – This is a major factor that attracts customers towards utilising
services of a hotel. Staff members and managers of luxury hotel must have a good body language
that will impress customers and attract them to enjoy services of resort and hotel.
Demonstrate awareness of cultural influences on communication and negotiation
Culture is defined as a set of shared values which is adopted by a group of people. These
values are those which tells how an organisation can react while doing business in different
countries. There are different rules for culture followed by various people. Global
communication is required to be present in an organisation for attracting customers and
providing them appropriate information about hotel facilities. As people of Srilanka are
threatened by terrorist attacks so there is not negative environment at that place. Thus, the
managers and leaders of luxury hotel have to make people feel relaxed and enjoy services of new
hotel and resort.
From the above assignment, it is concluded that is a business ha to expand in new
countries it is important to have good communication so that it can easily spread awareness
about facilities and services provided by the company. There are various barriers that limits
organisation to effectively communicate the business activities. There are several ways of
awareness of cultural influences on communication of business.
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REFERENCES
Books and Journals
Bovée, C. L., Thill, J. V. and Raina, R. L., 2016. Business communication today. Pearson
Education India.
Mai, R. and Hoffmann, S., 2014. Accents in Business Communication: An integrative model and
propositions for future research. Journal of consumer psychology, 24(1), pp.137-158.
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