Cultural Influence on Marketing Strategies

The report discusses the significant impact of cultural factors on marketing strategies and product evaluations. It emphasizes the importance of understanding cultural dimensions, such as Hofstede's, to enhance advertising strategies and product quality in both local and international markets. By developing a suitable marketing framework, organizations can improve customer evaluations and overall operational effectiveness.

When marketing strategy
meets culture: the role of
culture in product evaluations

Summary
On the basis of the assessment of the evaluation this can be carried out within the local as
well as international market will be deeply influenced by the cultural factors. This will help in
proper assessment of the operations and thus will lead the organisation to have a high level of
functionality and meeting functional needs of the organisation in the best possible manner. As
per the Hofstede cultural dimension, it will help in placing cultural content of the organisation in
the best possible manner. The marketing approaches like advertising will help in carrying out the
suitable insight of the operations and thus will lead the organisation to set proper advertisement
strategy within the organisation. Besides this, it also contributes to design an effective product
within and organisation, operating in international market.
It also helps in carrying out then product evaluation measures which will help in proper
assessment of the operations and thus, will lead the organisation to improve the quality of
product and the value for money it provides (When marketing strategy meets culture: the role of
culture in product evaluations, 2019). Both, organisation and the buyer will look after the proper
management of promotional measures which is been carried out by an organisation. The
development of a suitable framework supports development of a market culture which lead the
customers to develop a proper product or service evaluation measures that will lead the
organisation to execute the marketing operations in most suitable and effective way.
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REFERENCES
When marketing strategy meets culture: the role of culture in product evaluations. 2019.
[Online]. Accessed through: <https://link.springer.com/article/10.1007/s11747-017-0525-x>.
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Online
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