Report: Cultural Intelligence and Diversity at The Walt Disney Company

This report provides an analysis of cultural intelligence (CQ) within The Walt Disney Company. It begins by defining CQ and its significance in a globalized business environment, highlighting its three dimensions: emotional, cognitive, and action. The report then provides a background on Disney, emphasizing its evolution from a primarily American culture to a more diverse one to remain competitive. It discusses Disney's use of CQ, acknowledging that despite its effective culture, the company faces challenges such as varying professional etiquette, language barriers, and conflicts in working styles. The report concludes by referencing Walt Disney's quote, emphasizing the importance of cultural intelligence for smooth workflows and international business expansion. References are provided for further reading.

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Emotional and
Cultural Diversity
Disney Company

 Cultural intelligence refers to the
capability of an organization to
relate work effectively across the
culture of different nations.
 This term is also known as Cultural
Quotient (abbreviated as CQ).
 This concept is related to cross
cultural competence and consist of
three dimensions that are the
emotional dimension, cognitive
dimension, action dimension (Jonck,
and Swanepoel 2015).
What is Cultural Intelligence

 The act of globalization increases the
role and responsibility of the cultural
intelligence in an organization.
 As CQ helps the employees in initiate
effective communication without
disturbing the interest of any person
(Aldhaheri 2017).
 This aspect also helps in taking
effective decision in an organization.
Impact of globalization on CI

 The Walt Disney Company,
commonly known as Disney is an
American diversified multinational
mass media and entertainment firm
that is headquartered at the Walt
Disney Studios in Burbank,
California.
 It is the world's second-largest
media organization in terms of
revenue, after Comcast.
 Disney was founded on October 16,
1923 (The Walt Disney Company
2018).
Background of the company

 At the initial level, the culture of the
company was portrayed the
American culture.
 However, with the act of
diversification the company started
adopting different cultures to
remain in competence.
 The culture of the company is a set
of values, norms and beliefs that
motivate the employees and keep
them interested in the activities of
the organization (Monteleone, and
Turner 2016).
Use of CQ by Disney Co.

 Although the company has an
effective culture that supports the
act of globalization; still Disney
faces some issues in managing
cultural intelligence within the
organization.
 As all the employees have different
understanding of professional
etiquettes that leads to stress in the
organization (Jyoti, and Kour 2017).
 Apart from that language barrier
and conflict in working style also
acts as issue for the company.
Challenges faced in using CQ

 As Walt Disney says, ‘Develop your
sense of humor and eventually it
will develop you’ that states that it
is important for an organization to
initiate cultural intelligence within
their process so as to initiate easy
flow of work and diversify their
scope of business in international
market.
Conclusion

 Aldhaheri, A., 2017. Cultural intelligence and leadership style in the
education sector. International Journal of Educational Management, 31(6),
pp.718-735.
 Bogart, L., 2017. Commercial culture: The media system and the public
interest. Routledge.
 Jonck, P. and Swanepoel, E., 2015. Exploring the theoretical link between
cultural and emotional intelligence: A system analysis for human resource
management. South African Journal of Business Management, 46(4),
pp.77-84.
 Jyoti, J. and Kour, S., 2017. Factors affecting cultural intelligence and its
impact on job performance: Role of cross-cultural adjustment, experience
and perceived social support. Personnel Review, 46(4), pp.767-791.
 Monteleone, H. and Turner, M., 2016. Managing multicultural teams: The
multiple intelligences of a project manager. In AUBEA 2016: Radical
Innovation in the Built Environment (pp. 229-239). Central Queensland
University.
 Schatz, S. and Hoffman, M. eds., 2016. Advances in Cross-cultural Decision
Making: Proceedings of the Ahfe 2016 International Conference on Cross-
cultural Decision Making (ccdm), July 27-31, 2016, Walt Disney World®,
Florida, Usa(Vol. 480). Springer.
 The Walt Disney Company., 2018. Our Business [online]. Available from <
https://www.thewaltdisneycompany.com/about/#our-businesses> Accessed
on 13 May 2018.
References