Assessment 2: MBA502 Cultural Intelligence and Diversity Presentation

This presentation analyzes Starbucks' approach to cultural diversity, focusing on its initiatives, and cross-cultural awareness. The student begins with a brief overview of Starbucks, highlighting its global presence and its focus on coffee. The presentation then delves into the company's diversity-related initiatives, including its commitment to cultural diversity, its efforts to create a welcoming environment for employees and customers from diverse backgrounds, and its attempts to address the needs of various cultures. The student uses the Starbucks case study to illustrate the importance of cultural intelligence and diversity in the workplace. The presentation also addresses the challenges of managing cultural diversity, such as communication barriers, differences in work styles, and the need to adapt to local employment laws. The student concludes with recommendations for Starbucks, including adopting a servant leadership approach, fostering collaboration, and promoting open communication to further enhance its diversity efforts. The presentation is supported by references to relevant academic sources.

Diversity
Diversity

Introduction
I am a student pursuing human resource
management from a alleged university of Australia.
I am studying in the first year and studying various
issues related to diversities in various
organizations. I am learning different techniques
and methods for overcoming the various issues of
diversities.

Starbucks
• Starbucks was found in the
year 1971.
• Largest coffee retailer of the
world.
• American coffee house chain.
• Located in 19,000 locations,
situated in 60 countries.
• Offers higher-quality coffee.
• Brews espresso and chocolate
using capsules of coffee.
• Provides free Wi-Fi, voucher
cards and other coupons.

Cultural diversity
• The quality of various
culture
• The attributes of the
diversity includes gender,
age and race.
• Cultural difference is
visible in dress, body
language and traditions.
• Promoting cultural
diversity is unethical.
• Quantification cannot be
done in cultural diversity.

Cultural diversity in Starbucks
• The organization follows wide strategies for diversity.
• They focus on four legs- Customers, suppliers, partners
and communities.
• They respect and value people belonging from various
cultures.
• The environment of the organization consists of various
factors including the aspect of socio-culture.

Diversity Factors
Employees business network
Location
Diversity education

Culture of Starbucks
• Respect all customs and
cultures.
• Food is customized
according to the needs of
the customers.
• Globally expanded.
• Does not allow selling
banned food products in
certain countries.
• They maintain ethics of the
work originating from
various cultures.
• The upper management of
the organization enacts
culture.

Cross Cultural Awareness
Cross cultural differences can arise in areas like
Communication
and attitude
Approach of
completing a task
Styles of
decision
making

Efforts to enhance cross cultural awareness
• Builds the cultural knowledge
• Treats and respects everyone's individuality.
•Implements the knowledge of owns culture.
• Avoid assumptions and confusions.

Challenges faced
communication
Style- tone, pitch,
gestures, signs
Varied exchange
rates
Local employment laws
Rules and regulation
of the country
Language barriers

Recommendation
1. Servant leadership.
2. Relationship driven approach
3. Collaboration and communication.
4. Openness
5. Inclusion and diversity

Reference
Law, C., 2014. Cultural diversity.
Deresky, H. and Christopher, E.,
2015. International management: Managing
cultural diversity. Pearson Higher Education AU.
Munro, D., Schumaker, J.F. and Carr, S.C.,
2014. Motivation and culture. Routledge.
Min, H. and Min, H., 2013. Cross-cultural
competitive benchmarking of fast-food restaurant
services. Benchmarking: An International
Journal, 20(2), pp.212-232.