Cultural Love Restaurant Business Plan: Semester 1, 2024

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Hotel business

The main focus of this
fine dining restaurant is
to provide quality food
to the customer in the
atmosphere which gives
unified experience to
them.
Main idea

Title of the restaurant
‘CULTURAL LOVE’

Vision
statement
Continuous growth
Creating brand value
 best fine dining in locality
Creates job

Mission statement
 Creating incredible taste
 High quality services
 Modest pricing
 Attractive surrounding

Market research
 Research
 Awareness
 Resources
 Relationship
 Promotion

Stages
• Identifying
problem
• Research
• Design and
development
• Tool of research
• presentation

Strength Opportunity
• Cultural food
• Food dining at prime
location
• Understanding of
recent trend.
• High demand of
cultural food
• High trend
SWOT Analysis
Weakness Threat
• Low profit high
investment
• Globalization
• Success depend on
customer satisfaction
• Scarcity of trend
labor
• Need of chef
mastered in cultural
food
• Competition

Targeting
 Family people
 Cultural attached people
 Retired and old people

Market segmentation
 Likes dislikes
 Gender and age
 Cultural value difference
 Quantity

Differentiation and
promotional strategy
 Online visibility
 Brand value
 Digital marketing
 Advertisement and newspaper
 Other affiliation

Location
 Transportation availability
 Demand proximity
 Environment