Cultural and Heritage Tourism: Industry Analysis Report

This report provides a comprehensive analysis of heritage and cultural tourism, exploring its development and advancement within the industry. It delves into the historical context of tourism, highlighting the evolution of cultural and heritage sites and their significance in attracting visitors. The report examines the issues in conservation of resources, particularly in the context of potential conflicts between heritage preservation and tourism development, using the case of Lhasa. Furthermore, it investigates the role of cultural and heritage attractions in satisfying customer needs, focusing on educational, research, and entertainment aspects. The report also discusses the effects of distinct ownership models on the administration of heritage and cultural sites, including the roles of various enterprises within the heritage industry. Finally, it addresses the methods and media used for interpretation in tour and travel contexts, providing a holistic view of heritage and cultural tourism management.

Heritage and Cultural Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Development and advancement of the cultural and heritage industry..................................1
1.2 Issues in conservation of resources.......................................................................................3
TASK 2............................................................................................................................................5
2.1 Aim of cultural and heritage attraction in satisfying customers...........................................5
TASK 3............................................................................................................................................7
3.1 Effect of distinct ownership for administration of heritage and cultural sites......................7
3.2 Duties and roles of enterprises in heritage industry..............................................................8
TASK 4............................................................................................................................................9
4.1 Methods and media used for interpretation in tour and travel..............................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The presented report will be appropriate in analysing the growth and development of
industry as well as heritage. It will include entire history, reason why heritage is famous,
chronicle, concealment regarding transferred geographical area, with the assistance of it, learner
will be able to know odd and favourable facts which will amaze audience. Basically such kind of
places involves different stories behind such attractions in regards with natural resources, culture
and history. UK has various places, artefacts and past museums that exist due to their heritage
and cultural importance not for themselves but are being served source of profit for various
tourism and travel industries (Timothy, 2011). The present report is made on the topic of heritage
and cultural management, where distinct concepts of heritage and culture in tourism sector will
be discussed. Level of growth, various problems and issues in conservation of heritage resources,
visitor attraction's purpose in fulfilling wants on tourists and determination of different
ownerships which are there in heritage and cultural places will also be discussed in it. Focus will
also be there on methods and media utilized for doing interpretation in such industries. All such
kind of things will be analysed for the determination of cultural and heritage tourism
management (Yang, 2010).
TASK 1
1.1 Development and advancement of the cultural and heritage industry
In travel and tourism industry there was the demonstration of growth as well as
development which arise in such areas with change in time. The various enhancements as well as
innovations in this industry which is now there at decent level with the promise to contribute in
the growth of economy will be defined here. As defined by history, this kind of diversification
could be isolated in three groups:
Before 1945: By the end of the 16th century, culture and tourism was slightly seen as
growth of people that occur among provincial to neighbourhood. Later industrialization in
eighteenth century more fall in voyaging was viewed as total unwinding time with open will be
decreased. Thus, this zone was clashing as all the related activities will be done autonomously as
there was no typical relationship among lodgings, voyaging workplaces, transport workplaces.
1945-1979: In this century, some of the changes and improvement were seen. Individuals
start to make associations among one another which assist in providing good outcomes.
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1980 – present: Large amount of up-gradation was seen in this time as different kind of
associations demonstrate enthusiasm for business and make working to enable change.
There are just about at least 29 UNESCO perceived legacy locales in UK, which
incorporates archaeological destinations, regular perspectives like Inaccessible and Henderson
Islands, appealing perspectives and social destinations like Royal Botanical Garden, Saint
Margaret's congregation, Westminster Abbey, and so on. The improvement and development of
social and legacy destinations underneath such classifications can be talked about as follows: Natural: UK's legacy destinations are exceptionally appealing in nature. For example,
Royal Empire Frontiers, otherwise called current Germany strongholds. Modern scene of
Blaenavon is likewise an alluring mechanical based site that incorporates appealing
laborers' home, open structures and quarries. Every single such site can be come to
effortlessly by explorers by simple transport and are having long maintainability.
Preparing in respects with aptitude improvement of staffs and business is masterminded
by Blaenavon mechanical scene (.yu Park, 2010). Natural: There are around four common locales in UK which incorporates Gough,
Inaccessible Islands and Henderson Islands. Common destinations can resemble
coastlines, for example, sea zone in Gough Island, different scenes, backwoods, forests in
Henderson Islands, Henderson organic product dove, natural life, for example, Henderson
crake and Henderson lorikeet. Distinctive different natural surroundings like green ocean
turtle, pacific rodent and so on. All these characteristic destinations draw in sightseers
who contributes for the development of industry. Environment of contracted heritage: Different developed and man-made destinations
like city of showers, Maritime Mercantile city, Blaenavon modern scene, Derwent valley
plants, are called as mechanical locales. There is additionally one noteworthy sentimental
design known as Blenheim Palace. Every single such place is considered as colossal
fascination for voyagers and can fill in as the improvement hotspot for tourism trade.
 Heritage related to culture: There are different social destinations in UK which draws in
numerous travellers. All legacy destinations are having there possess social significance
regrading different provincial and national outfit. For an example, it can be explained as
Maritime Greenwich, where there is improvement of comprehension of space science and
route, London Tower is termed as power image, Royal Botanical garden used to pick up
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information about plant science and biology, Westminster nunnery, royal residence of
west minister defined as Gothic Revival Architecture.
1.2 Issues in conservation of resources
Tourism is defined as perplexing marvel with biological, biophysical, political, social and
also from monetary point of view. Tourism always show itself as positive constrain for social
and in addition characteristic tradition. According to the contextual investigation of Lhasa, there
are different probability of contentions among legacy preservation and social assets. Different
potential clashes of Lhasa can be talked about as:
Tibet is defined as top of the world and is overall tourism goal that gives one of a kind
immaterial culture, high-elevation treks, religious communities and so forth. Legislature of
China perceive capability of Tibet and involves different vast scale extends there. Be that as it
may, these ventures makes different clashes. There exists London-based free Tibet battle which
blacklist numerous improvements with respect to ventures and said that they diminish the
legacy's significance in Tibet.
The Tibet-China conflict is generally visible as religious as well as ethnic fight. It is reasonable
which provides noticeable quality of religion and ethnicity. To start with, native people of Tibet
called Tibetans and the major part of ethnicity in China are Han Chinese. They form large part
of Chinese government and are not having wide record of administrating ethnic minority of
China like Tibetans. Apart form this, government of China in past was filled with bad
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developments of religions, specially such people who will make group of devotees and which
will then change in political growth which will debilitate management's control.
Different clashes are likewise there in monitoring social and legacy assets of Lhasa and can be
clarified as: Absence of spots introduction: There are different great place in Lhasa, however
voyagers don't know about it as there is need in introduction of such places before host
and neighbourhood groups and visitors and is termed as talking strife. Because of this,
absence of mindfulness among individuals influence government bolster for securing
these places and furthermore grouping of public. Disregard of intrigue and right of vacationers: If the individual enthusiasm of property
proprietors in Lhasa, have group and indigenous individuals won't get regarded then
exercises, learning, convictions and practice will get unfavourable impact and will be a
contention in saving legacy and social assets. Physical trait's error: Improper introduction and confusion of different physical
properties, for example, social articulation and elusive perspectives will prompt false
impressions and thin ideas with respect to social legacy (Zhu, 2012). Land utilize and lack of foresight: If potential clashes among preservation of tourism
and culture extend can't be limited and perceived then it will prompt utilization of
various locales and lack of common sense, way of life of host group and in addition
arrive over legacy. Preservation danger against development: If architects or organizers or specialist of
legacy destinations trust in keeping up obsolete locales without reparation or up degree
of destinations for facilitate advancement then it will be troublesome for tourism
business to pull in more clients.
 Absence of advancement and new innovation: If there will be absence of development
and utilization of cutting edge advances, instruction open doors for staff, coordinated
preparing, intelligent programming and also absence of translators, arrangement
creators, scientists, conservators, voyagers administrator and engineers then this thing
can have extensive impact on improvement of tourism.
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TASK 2
2.1 Aim of cultural and heritage attraction in satisfying customers
The vast majority of the guests who come in UK with the end goal of voyaging, visit
different legacy, authentic and social spots. These social and legacy spots of fascination meet
prerequisites and necessities of guest in different ways, which can be clarified as follows:
 Education: Visitors, who visit legacy and social spots come to gather substantial measure
of learning and data with the end goal of individual inclination and scholarly learning. A
few advanced education events are presented now days on such places of social
attractions, which fill in as extraordinary place to pick up information. Victoria and
Albert Museum make plan of different instructive projects with the assistance of names,
dramatizations, topical stories, signs and so forth which backings to give genuine
perspective of exhibition hall to travellers (Cuccia, 2011).
Source 1: Victoria & Albert Museum
 Research: Visitors additionally visit these places for different reason with respect to
explore. One of a such kind place is Science Museum. Sightseers visit to see logical
changes which are protected all over are likewise different disclosures that occurred in
UK. Primary attractions of this historical centre are robots, laser harps and lie identifier
and so on. Guests are likewise permitted to do different trials here that can support in
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gaining knowledge and learning of a person. So enthusiasm of individuals in
advancements and science are more pulled in towards this place.
Source 2: Science Museum, UK
 Amusement: In current circumstance, individuals are exceptionally occupied when
contrasted with before times, where there was low extent of entertainment as a result of
lack of time. That is the reason, it can be seen that individuals make all the more
acquiring and spend high amount to get much entertainment in shot time traverse. In
show case, inside the brief span social and legacy destinations are considered as wagered
elective.
 Excitement: All these kind of places are called as the principle diversion wellspring of
guests. Going at such place, guests can watch different common and in addition
innovative scenes which must be found in pictures before. At introduce time, ladies can
likewise be viewed as more intrigued who needs to invest their free energy in going at
such places (Kolar, 2010).
In any case, the accomplishment of different travel industry is reliant on divisions of
clients and furthermore on their inclination. In such case, determination regrading the objective
gathering is exceptionally critical. For example, more continuous travel is finished by
understudies in contrast with utilized people. Understudies basically go to different places in
respects with inquire about an instructive reason. Then again, utilized individual go with their
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families for amusement and diversion. Most importantly, it is vital to comprehend about the pay
gathering. Individuals with high pay visit long separation places while individuals with centre
salary goes to travel urban and neighbourhood places which are more reasonable in contrast with
long separation places (Timothy, 2011).
TASK 3
3.1 Effect of distinct ownership for administration of heritage and cultural sites
There are diverse sorts of possession held by legacy and social site due to the joint efforts
by various associations they are working with. For the most part the responsibility for legacy
goes under the administration area and non benefit organization (NGO) yet there are numerous
different legacies too which go under private segment, primary reason is that it takes higher
incentive to keep them in save so private segment fret over the verifiable landmarks and took this
obligations in matter of couple of legacies, worry about the income they produced using making
these true places (Timothy, 2017. The two chosen associations are Woodland Trust, a private
association and Heritage Lottery Fund considered as open or public association. Some effect of
possession are as per the following:- Political:- Heritage Lottery Fund which is an government venture give security and
assumed the liability to deal with genuine, social and chronicled ward. They contribute
income which they acquire from vacationer, and give these landmarks time to time
administration of legacies so it will go durable. Specifically interim of time association
make venture to give time in repairing, cleaning, and different things. They employ pro
and mastery from the nation and from outside nations, so it look appealing, and give
offices to the guests. This association system all the legitimate standards and entirely
needs them to take after as per the standards, they significantly places endeavours in
making a decent arrangement. For instance:- they put wild life, national parks in this
legacy and social administration division so alongside the landmarks they additionally
needs to deal with these natural life and not very many alive creatures greenery and
faunas. Institutional:- Private institutional like Woodland trust's movement hold a portion of the
legacies. They essentially worry about the history, and trouble in regard of legacy and
culture in this way, they step up and obligation to deal with these legacy which goes
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under them. Their primary point is to protect these characters and characteristics of past.
This organization enhance the quality and draw every one of the things in that
comparative way so it looks great and that spots naturally interest a large number of
guests (Stylianou, 2011). Whatever the amount they pick up from these guests they
scarcely share with government aside from tax collection. For instance:- there is
extremely popular genuine place names as "kosovo", exceptional thing about the place is
it goes under private establishments, and they enhanced it extremely well, albeit even
government likewise bolster them to do as such.
 Coordinated effort:- Collaboration intended to be harmony of open and private
associations for some of undertakings (Salazar, 2012). In this Heritage and Lottery
finance and in addition Woodland Trust meet up, explanation for the joint effort is to fill
in as a group for enhancing these ethnic scenes they are pride of their nation and some
place they have confidence in them and neighbourhood individuals think them as a
benefit. For pulling in the visitor they both come up as a squad make arrangements like
for instance:- They build up many enterprises sports, diversions, move and music and
other social conventional occasions so it will give shopper fulfilment and cordiality its
likewise a primary component through this will they draw in more individuals. There is
additionally a negative impact of coordinated effort by and large there type of doing work
is very surprising dissimilar to government just consider the change and buyer fulfilment
where zones, private segment search for benefit maximization,private association looks
for exceedingly benefit from these legacies however government tie them to work for
administrations and merchandise in regard of exchanged property and once in a while
because of this resultant it prompts clashes among them (.Richards, 2011).
3.2 Duties and roles of enterprises in heritage industry
In UK there are different open associations, master protection gatherings, non-
government offices, government offices and in addition intentional bodies. England's
commission and memorable structures is a noteworthy non-administrative association having
different duties and are in charge of the upkeep and protecting of a few archaeological locales
and verifiable scenes. This association deals with every one of the locales of UK having
authentic effect, they search for an opportunity to time support of such destinations so no impact
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will be there on tourism. This association keeps up the measure of tourism and furthermore
contribute in the general advancement of locales.
Another principle trust having obligation in social and legacy locales is 'The National
Trust' who is in charge of ensuring and protecting magnificence of different place, pictures and
furnitures, notable structures and a few expressions and so forth. Aside from it they are
additionally having duty in respects with creature and plant (Prideaux, 2013). They are having
enthusiasm for protecting creature and additionally vegetation. Be that as it may, parts and duties
of such association in their operations are altogether different. For instance, in the event of
association of government, the general financing for the support is high in correlation with
private association, that is the reason, it is extremely important that private associations must be
knowledgeable, successful and effective in their working. Other than this, the association ought
to keep up different authoritative and counselling controls and standards in their operations. Be
that as it may, there is additionally one huge thing which implies, the adjustments and changes in
a few advancements, benefit or income era, presentation in sees with new marketing and
additionally fascination locales. Every single such sort of changes will have the capacity to get
vast measure of progressive achievement industry.
There are numerous different associations which are working for saving social and
authentic landmarks in UK, these association not simply assume liability for the upkeep of
different locales yet additionally contribute in the general development and advancement of
every one of these destinations. The sightseers or explorers who visit nation are by and large of
outside etymological lingo's or remote area (Kolar, 2010). So keeping in mind the end goal to
improve or increment their visit in a nation, they ought to get help with a few master offices such
arrangement of escorts and aides who are all around prepared and experts in a specific or
whatever other dialect. This thing will likewise help visitors in seeing great respects with
different actualities and history in relationship with the place which they are going by.
TASK 4
4.1 Methods and media used for interpretation in tour and travel
Interpretation simply means creating an understanding between different visitors
regarding factors as well as significance of heritages in their own perception (Hjalager, 2010). It
will help them to understand in more efficient manner if the information is given by them in their
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own native language. Interpretation is used to explain any matter in such manner that can be
understood in detailed manner and tour and travel industry generally help any visitor to know
about that country. These details regarding ant heritage can be interpreted by using different
methods of presentation such as drama, tour guides, events and labels as well as art. If things are
explained by tour guides in local language then it is easy to know about the country as well as its
historical monuments (Cuccia, 2011). It is a pre designed strategy to explain the bond with
different sites, places, monuments, artifices as well as cultural and natural primary experiences.
The staff having interpretation skills helps in presenting all these things in a very unique
way.interpretation is being considered as an effective tool of communication or it is a kind of
feedback that is provided by the visitors to organisations. These strategies of interpretation are
audience, advertising, marketing as well as psychological.
Different activities of promotion are being done by different tour and travel agents in a
very efficient manner, that whenever any people watch these advertisements or hear about them
as well as look as different websites then they get attracted towards these. There are different
techniques used by these professional interpreters just to modify these services as well as
programmes. Media also attracts the attention of different visitors. It presents all things in such
way that all visitors thinks of these being interesting and creating good experience and memories
for them if they go and visit there (Chen, 2010.). An example can be taken in this situation that in
London museum there was a role play and it was completely related to historical places and
kingdom story that inspired tour and travelled to a great extent. They represented these
monuments in a great way and increased the significance of such places. Art and Plays generally
do not have any limitations regarding language and it help visitors in understanding the whole
drama regarding heritages and culture. They do not complete get every thing regarding these
places but they
surely have some idea regarding such culture and country traditions.
These interpretations also help in getting idea regarding the visitors views and feedbacks
about such heritages and cultures. After being aware of these places and monuments these
visitors will update all these things on their profiles on social networking sites and more people
will be aware of such all these cultural heritages and will be attracted towards them. It is good to
promote the country as well as its traditions as it will make the country famous and centre od
attraction (Ashworth, 2013).
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Apart form these promotional activities government also help them in serving a great
hospitality to the visitors from different other countries to enhance image of their heritages and
culture in all over the world. Online informations are also been updated from time to time for
promoting tour and travel sector.
CONCLUSION
Heritage as well as cultural sites plays an important role in maintaining culture of the
country, ethical norms, long history and tradition. All these kind of roles regarding heritage and
culture sites are significant for people of country and also for several visitors all over the world.
In this report, success of travel as well tourism business is directly related with heritage and
cultural sites and so it is significant to hold real picture of such sites in order to attract customers.
Different visitors are there who make visit with the aim to gain knowledge on different sites
irrespective of enjoyment. From the presented report, it is analysed that several associations have
different duties and roles for the maintenance of cultural and heritage view of places.
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REFERENCES
Books and Journals
Ashworth, G. and Larkham, P. eds., 2013. Building a new heritage (RLE Tourism). Routledge.
Chen, C. F. and Chen, F.S., 2010. Experience quality, perceived value, satisfaction and
behavioral intentions for heritage tourists. Tourism management. 31(1). pp.29-35.
Cuccia, T. and Rizzo, I., 2011. Tourism seasonality in cultural destinations: Empirical evidence
from Sicily. Tourism Management. 32(3). pp.589-595.
Hjalager, A.M., 2010. A review of innovation research in tourism. Tourism management. 31(1).
pp.1-12.
Kolar, T. and Zabkar, V., 2010. A consumer-based model of authenticity: An oxymoron or the
foundation of cultural heritage marketing?. Tourism management. 31(5). pp.652-664.
Prideaux, B., Timothy, D. and Chon, K. eds., 2013. Cultural and heritage tourism in Asia and
the Pacific. Routledge.
Richards, G. and Munsters, W. eds., 2010. Cultural tourism research methods. Cabi.
Richards, G., 2011. Creativity and tourism: The state of the art. Annals of tourism research.
38(4). pp.1225-1253.
Salazar, N. B., 2012. Community-based cultural tourism: issues, threats and opportunities.
Journal of Sustainable Tourism. 20(1). pp.9-22.
Stylianou-Lambert, T., 2011. Gazing from home: Cultural tourism and art museums. Annals of
Tourism Research. 38(2). pp.403-421.
Timothy, D. J. ed., 2017. Managing heritage and cultural tourism resources: Critical essays,
Volume one. Routledge.
Timothy, D. J., 2011. Cultural heritage and tourism: An introduction (Vol. 4). Channel View
Publications.
Yang, C. H., Lin, H. L. and Han, C.C., 2010. Analysis of international tourist arrivals in China:
The role of World Heritage Sites. Tourism management. 31(6). pp.827-837.
yu Park, H., 2010. Heritage tourism: Emotional journeys into nationhood. Annals of Tourism
research. 37(1). pp.116-135.
Zhu, Y., 2012. Performing heritage: Rethinking authenticity in tourism. Annals of Tourism
Research. 39(3). pp.1495-1513.Loulanski, T. and Loulanski, V., 2011. The sustainable
integration of cultural heritage and tourism: a meta-study. Journal of Sustainable
Tourism. 19(7). pp.837-862.
Online
What is meant by "cultural heritage"?. 2017. [Online]. Available
through:<http://www.unesco.org/new/en/culture/themes/illicit-trafficking-of-cultural-
property/unesco-database-of-national-cultural-heritage-laws/frequently-asked-
questions/definition-of-the-cultural-heritage/>. [Accessed on 4th August 2017].
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