Heritage and Cultural Tourism Report: UK Industry Analysis and Trends

This report provides a comprehensive analysis of heritage and cultural tourism, focusing on its growth and development within the UK. It examines the sector's contribution to economic development, the role of government and legal authorities in supporting the industry, and the benefits of heritage and cultural management. The report explores various types of heritage sites, including built, natural, and living heritage, and highlights the growth of the industry in the UK. It also presents data on popular attractions and discusses the historical development of tourism. Furthermore, the report addresses potential disputes in the conservation of heritage and cultural resources, such as increased visitor numbers, scientific research, and lack of disaster arrangements, and explores the objectives of heritage and cultural attractions in catering to the needs of travelers. The report concludes by emphasizing the importance of sustainable tourism practices and the need for effective management strategies to balance tourism development with the preservation of cultural and heritage sites.

Heritage and Cultural Tourism

Table of Contents
INTRODUCTION...........................................................................................................................2
TASK 1 ..........................................................................................................................................2
1.1 Growth and development of heritage and cultural sector in tourism industry.....................2
1.2 Potential Dispute in conversation of heritage and Cultural resources.................................5
TASK 2............................................................................................................................................6
2.1 Assessing the objective of heritage and cultural attractions in catering the needs of several
travellers......................................................................................................................................6
TASK 3............................................................................................................................................8
3.1 Measuring the impact of several forms of ownership on the management of heritage and
cultural sites................................................................................................................................8
3.2 Roles and Responsibilities of enterprise in heritage and Cultural industry .........................9
TASK 4 .........................................................................................................................................10
4.1 Methods and Media that can be adopted for interpretation within the heritage and
cultural industry for tourists.....................................................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Heritage tourism is refers to activity conducted by visitors at cultural place and at other
destinations. This type of tourism has major effect on culture, environment and also on society.
Heritage and culture tourism aims at protecting and maintaining the nature beauty of historical
monuments or places. It is also concerned with identifying the suitable ways for reducing the
negative effect of tourism or visitors action on society and culture. Other objective of tourism
management is to provide memorable experience to visitors. This management system in tourism
industry intends to motivate travellers to visit particular destination.
Heritage tourism management is supported by government in the country. As this is the
field in tourism sector which is contributing towards economic development of country. This is
the industry which has contributed a lot towards development of opportunities for domestic
people.
Purpose of the report is to developing the understanding about cultural and heritage
tourism. It emphasizes on analysing the growth of such tourism. Project will have focus on
identifying roles as well as responsibilities of companies in the heritage and cultural industry.
TASK 1
1.1 Growth and development of heritage and cultural sector in tourism industry
Heritage and Cultural tourism in travel industry has play major and important role in
bringing improvement in the country. It has also contributed a lot towards economic
development of nation. It has provided government an opportunity to earn high income and
generate more revenue through tourism activities. Development of heritage and cultural sites has
supported tour and travel companies to attract more number of tourists. Cultural activities and
improvement in heritage sites has enabled tourism sector to foster success and foster success. As
tourism sector is contributing towards welfare of country, it is supported by government .Legal
authorities has assisted travel and tourism industry by providing them with infrastructure
facilities which has supported firm in delivering various facilities and services to visitors. Laws,
regulation and norms developed by legal authority has also allowed travel and touristy company
to manager and control tourism activities (Moutinho, 2011) It has provided organisation with
suitable way to ensure effective as well efficiently utilisation of resources which can be used for

making improvement in quality of products and services that are delivered by travel industry.
Infrastructural facilities provided by government has enabled firm to explore and capture
growths and expansion opportunities. There are several benefits' heritage and cultural
management. It enables travel companies to recognise the effective measure or methods for
protecting or preserving the historical and cultural places. Heritage and cultural management
majorly contributes to the improvement in quality of product or services provided by tourism
industry to visitors (Moutinho, 2011)It also intends to promote community identity. Cultural and
heritage tourism management has more importance and value as compared to the other
industries. This is the sector which contribute to generation of employment for local people and
economic development of the country. This is only the major source of revenue generation by
government which are further used for bringing improvement in the country. The income earned
by legal authority from this sector is also utilised for maintaining the beauty of heritage and
cultural places. The expenditure that has been incurred on the heritage and cultural activity by
government is approx. 26.9 Percent annually. This activity of legal authority help organisation in
increasing its income, profitability and sales. There are several types of heritage and cultural
tourisms sites such as build, natural and living heritage that involves historic building,
forest,museum, and traditional craft centre as well as festivals. Heritage and cultural tourism
industry in UK is growing at high rate as compared to other sectors. The industry can generate
several business opportunities by providing quality services or products to visitors. There are
number of cultural places in UK these are South bank C enter, national gallery, Somerset House,
Coca Cola London etc. The various heritage place in UK are Castles , museums, Ancient Britain,
etc. The other objective of tourism management is to support travel and tourism industry in
promoting their products or services. Hotels, Transportation and construction are the sectors
supported by the tourism industry in terms of their development and growth
(Puzakova, Kwak and Rocereto, 2009)
Heritage based Tourism
Economy
Class Eliminating Natural heritage Considering Natural heritage

Spending in pounds billion 6.6 16
GDP 5.07 11.6
Occupation 135.7 252594
Traveller 99.14 194.76
Most Popular and attractive places in 2012 Number of visitors (Millions)
British Museum 4.9
Tate Modem 5.2
Natural History museum 5.3
National gallery 4.9

From the given information in the table, present that there has been continuous growth in
travel and tourism sector. It has been identified from the table that attractive destination in
following places in UK are:
London and National Maritime- museum and galleries, as well as other heritage places such as
Tower of London attract travellers to visit particular place.
Glass Grow- Culture in this city is much influenced by European society. There are many
festivals celebrated by citizen every year.
Liverpool-In this city where several cultural activities and program support tourism sector to
attract more visitors.
In Britain , Tourist are more attracted by traditional medium of entertainment. Cinema, m
Visual arts and music grasp a very special place in having built the British culture.
Queen house- It is recognised as internationally renowned art collection, Inigo Jones’
architectural masterpiece is the first Classical building in the UK (Clarke, I. III, and et.al., 2009)

During 19th century there was rapid growth in tourism industry. As the company was
delivering their services for the all type of class people. In that era company change in their
providing facilities and strategies. Where they provide affordable facilities to there concerning
clients. During that era organisational has developed there travelling packages for the lower class
of people also where they also can take all this kind of such services. This has provided
organisation an opportunity to attract more number of customer and increase client base.

Company has developed innovative products and some creative technology to attract their large
number of customers. Because technology and creativity is affect their customers need and
preferences.
After the end the 19th era business entity had stated largely in global era world. They set
their competitive advantage over the other business sector. There is rapid growth in Market in
context of service industry. So in that situation tourism bushiness has expanded their policies and
pricing strategies to attract large number of customers and attain huge amount from them.
1.2 Potential Dispute in conversation of heritage and Cultural resources
The there important elements or factors that defines nations are Culture, Heritage and
natural resources. These are the constituent that assist travel and tourism industry in preserving
as well as protecting the historical monuments. But there are several hurdles or barriers that can
occur in tourism planning. These issues are:
Increase in Number of visitors-The people in Britain are concerned that due to unchecked
tourism heritages spots may get damage. Several activities by visitors may have negative effect
on natural beauty of the place. Travellers actions can damage the assets. People in the country
may face issues in protecting, preserving and managing cultural as well as heritage sites.
Scientific research and Exploration-Due to research activities the destination places may
get damaged. In such cases, cultural and heritages sites are left unusable for tourist attraction.
Lack of disaster arrangements- There has been many cases in which legal authority in the
country are not prepared for managing and handling disaster. In such situation, the disaster
management can become difficult for government. The legal authority may face difficulty in
provide safety and security to visitors. Most cultural heritages are affected by direct damage
from natural disasters. Some of the practices by visitors may have negative impact on the
environment at destination.
`Improper utilisation of resources – Some local people perceives that the increase in
tourism activity may have adverse effect on the country resources. They also perceive that
tourism industry and exposing whole culture in the country. It has been established that the
interaction between heritage resources, tourism is dynamic and continuously evolving. Whilst
tourism can bring with it both opportunities and challenges, experience has shown that it also
equally generates potential conflict. A lack of adequate or appropriate presentation and

communication of the significance of a place to both the visitor and members of the local or host
community can lead to a lack of understanding and appreciation of the culture and heritage of the
place within the wider community.
In given case study, The reason for conflict is which the constraint on usage of resources
has to be there so that the tourist sites are not effected. Resources are considered to be the major
source of income generation in Britain. It is required by government and travel industry to make
the consideration for same when formulating the tourism planning. The conflicts have arisen as
many people in Britain perceives that development of heritage and cultural tourism requires lot
of capital and cost that can be used for bringing improvement in society. Other factors such as
stakeholders interest and opinion can create hurdles in growth of heritage and cultural tourism.
The other reason fort conflict is managing issues .This types of conflict have taken place between
various stakeholders (Heung, Kucukusta and Song, 2011)
It is required by government to make suitable arrangement, plans and situations in order
to deal with uncertain situations. Legal authority can appoint team of experts for handling and
managing critical as well as complex situations. The government can develop certain rules or
norms for controlling visitors activities. It is required by travel and tourism industry to introduce
attractive incentives that will assist organisation in conservation and preservation of properties
which has great value as well as importance. The travel and tourism companies can organise
various programmes or events. As this strategy will support industry in generating awareness or
promoting the importance of cultural as well as heritages sites. It is the responsibility of citizen
to ensure that resources are utilised effectively as well as efficiently. The duty of people in the
country is to confirm that nation resources are preserved. In such situation function of
government is make plan that can be used for allocation of resources in systematic manner. It is
required by travel companies to provide domestic people to contribute in tourism planning
process. As this strategy will assist organisation in eliminating barriers and demonstrating that
company is also concerned about the issues that are faced by citizen due to tourism activity. It
will assist tourism industry in making effective plans or strategies for promoting the destinations
and attracting more number of visitors (Ghimire ,2013)

TASK 2
2.1 Assessing the objective of heritage and cultural attractions in catering the needs of several
travellers
The Queen House, also known as Home to an internationally renowned art collection. It
is the first classical building in UK. Inigo Jones’ architectural masterpiece
has greatly influenced tourist to visit destination. These types of places are preferred by visitors
those who have interest in art and craft. This destination provides such people an opportunity to
gain knowledge about leading artist such Iconic portrait of Queen Elizabeth , Lowery etc. and
explore the beautiful paining created by them. The study belonging to art field can discover and
learn various things from stories of Past England. Researcher and students can discover the
fascinating history take in the iconic architecture of this 'House of delight' with our expert tour
guides (Goeldner and Ritchie, 2012)
National Maritime museum attract visitors to observe pic stories of exploration and
endeavour that have shaped our world today. This destination provides children an opportunity to
gain adventurous experience. It provides people to visit destination for peace and relaxation. This
destination allows people to explore the beauty of nature and gain memorable experience.
The objective of maintaining several museums such as National Maritime, British and
Queen house is to preserve and protect natural heritage and culture. Museum National Maritime,
British and Queen house is considered as well recognised and most attractive destination. At
such places , visitors such scientist are provided with an opportunity to conduct experiments
and gain knowledge about various artiest as well as inventions done by them. National
Maritime museum provides scientist a chance to conduct research on natural things. The
purpose of the destination is to create new history and bring positive as well as drastic
improvement in culture. Other purpose of tourist places is to support government in promoting
the country. It also intends to assist legal authority in presenting the better as well as attractive
image of country worldwide and in promoting the destination. The development of historic

monuments and museums is crucial as it yields better conservation to various aspects that related
with nation such as art, history, science etc. (Litvin, Goldsmith and Pan,2008)
These museums allow researcher to collected secondary data for completing their
investigation. It provides investigator an opportunity to develop understanding about the various
invention and important contribution made by leader in development of country in the
earlier .These destinations provide evidence about the various sacrifices made by ancestors for
protecting their country. It allows people to get motivation and enables therm to identify the
ways they can prevent their culture and history from exploitation (Raj and Griffin, Keds., 2015)
By visiting such destinations the people or visitors can recognise the factors that have
direct and major effect on culture. The purpose of development of these destinations is to
encourage citizen to increase their dedication to assists government in bringing improvement in
economic and social condition. Cultural destination allows student to learn about the history and
enhance their knowledge about other traditions (Mehmetoglu,2014) Other objective of these
places is to enable student to learn things and get advantage of getting practical experiences. It
also provides student a chance to get resources that can be useful in conducting learning
procedure.
TASK 3
3.1 Measuring the impact of several forms of ownership on the management of heritage and
cultural sites
In UK most of the heritage and cultural places are owned and managed by different forms of
companies such as private, public and Voluntary organisations. Some of enterprise in UK are
Bank Giro Loterji, Piraeus bank group and Edinburgh's World Heritage Trust.
Public Organisation- In UK some of cultural and Heritage sites are managed by the
government authorities. Revenue earned by the government in the country is utilised for
development and management of various cultural and historical places. These types of
enterprise are dependent on funds that is earned by legal authority through tourism activity.

Intention of public companies to participate in such process is to protect and preserve cultural
and heritage places. The other objectives is to attract more number of tourist and provide
them quality services or facilities.
Private Organisation- Some of destination places in UK are monitored, controlled and
managed by Private companies. The profit earned by private firms are utilised for
management of cultural and heritage sites. These types of companies does not require getting
approval from legal authority in order to invest funds in managing the destinations. Purpose
of private firm to participate in this activity is to earn higher profit, gain customer loyalty and
explore as well as capture various other business opportunities.
Voluntary companies- Destinations in UK are maintained or controlled by Public or travel
companies.
Commercial Enterprise- These types of firm are supported by external investors in terms of
funds that are required for development as well as management of historical and cultural
places. Objective of these firm is to utilise their resources in order to earn high profit. It also
intends to develop infrastructure and attractive destination as this will help tour and travel
organisation for attracting more number of tourist and influencing them to make frequent