Analysis of Heritage and Cultural Tourism Management and Development

This report delves into the multifaceted world of heritage and cultural tourism management. It begins by analyzing the growth and development of the heritage and cultural industry, highlighting its significance in economic development and the evolving preferences of tourists seeking enriching experiences. The report then explores potential conflicts in the conservation of heritage and cultural resources, using examples like Venice and Barcelona to illustrate challenges such as overcrowding, security concerns, and the impact of tourism on local populations and infrastructure. The analysis further examines the purpose of various cultural sites, such as museums, and the roles of different management bodies in preserving and promoting heritage. The report emphasizes the importance of government policies, technological advancements, and skilled staff in enhancing visitor experiences and generating revenue. It also discusses the impact of visitors on tourist places and the critical role of tourism companies in promoting awareness and appreciation of cultural and heritage sites. The report underscores the importance of effective planning, investment, and conflict resolution to ensure the sustainable development of the tourism sector, ultimately contributing to the preservation of cultural heritage and economic growth.

Heritage and Cultural Tourism
Management

INTRODUCTION
Heritage tourism management main purpose is to attract the attraction of travellers.
Cultural tours are the very exciting adventures for the people who love and believe in heritage
places. Present report is based on heritage cultural tourism management which increases the
importance of tourism sector. Tourism is the most demanding and leading industry which
contributes the highest role in the development of economy. In tourism sector, people take tour
for having fun, experience, attending events and learn about the history. Present report is based
on the development the role of heritage and cultural industry. It becomes more popular and
famous by having great tours. It will also cover the potential conflicts in the conservation of
heritage and cultural resources. Furthermore, it will explain the purpose of different types of
cultural sites and management who control all the things. Roles and responsibilities impacts on
the heritage and cultural industry. Duties and responsibilities of the various organisation also will
discuss in this assignment.
TASK 1
1.1 Analyse the growth and development of the heritage and cultural industry.
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1.1 Analyse the growth and development of the heritage and cultural industry.
Heritage relates history to the present which passes from one generation to another generation. It
shows the importance of history and their lives. Cultural heritage defines the importance of historical
values (Alazaizeh and et.al, 2016). Tourism sector is enhanced the importance of cultural and heritage
places which shows and helps in development of national economy, this also increases the tourism
sector and people get to know about its history and their places.
Attraction: In earlier times, Heritage places are generally not very much popular and famous, due to
less promotional activities and awareness. But over the years, when people liking to visit most
popular places which is related to historical places. Heritage and tourism sector enhance the
importance of historical places and attract people by promoting them at large scale. It helps to make
aware people about new places which are very much popular in earlier times. Every country has their
own past and historical places. It is necessary for the tourism sector to promote those places and
culture to attract the customer preference. This helps to develop the country popularity and foreign
income (Antonakakis, Dragouni and Filis, 2015). It makes country national income higher and
profitable. There are so many historical places in Spain and Italy such as Mezquita, it is the most
popular historical place in Spain. For that, Spain needs to invest some funds on the development of
that place to attract more tourism scope to attract customers. Government of the company always
ready to invest on infrastructure so that people wants to come that place and visit their places. It also
very important Spain also open new services to connect people or visitors to their direct contact
Development of natural points: Alhambra this place were invented at the time of 13th century during
the Moorish rule. Spain government develop those places into new forma and make them perfect for the
visitors. It makes new development strategy to attract tourism sector in that place. Besides this, they also
enhance the importance of natural places in the country. According to the report of tourism sector, it has
increased 27.5 percentage and approx. 20 million visitors and spent huge amount of millions for tours.
Construction: to make travellers happy and satisfied Italy and Spain government invest huge amount
funds on the development of Heritage and cultural industry is the backbone of the UK, which contribute
the highest part for the development of economy. Overall, it makes new airport and making all attractive
places to fascinate more clients and visitors. According to the Carr cultural and heritage industry
contributes 28% in their generation of annual expenditure. Country needs to enhance and construct new
places and monuments to attract the people and give them the best services to get client satisfaction
(Benur and Bramwell, 2015). Overall, government also contribute their part on natural beauty of the
country to retain the customers. Therefore, people who love natural beauty can enjoy and make
themselves happy and satisfied.
Development of cultural heritage: Every culture and place is different country to country. Every
country and places are famous as per their culture. Europe government can contribute their huge part in
the development of cultural heritage. Spain is the second most popular country with more monuments
and heritage places. Overall, it helps to contribute for the development of cultural places. European
culture capital has major cultural events and festivals such as Mayfest art festival (Brida, Cortes-Jimenez
and Pulina, 2016).
It has been shown that this cultural heritage places plays a very important role in the

1.2 Discuss potential conflicts in the conservation of heritage and cultural resources.
Potential conflicts occurs while preservation of heritage and cultural tourism
Venice place is famous for qualitative features such as for culture, experience, and emotions.
Many of the people come at this place to enjoy this historic elements. The major issue which
facing by the visitors is increasing more crowd. Another conflict is increasing the tourism
security, it affected the Venice. Apart from that In Barcelona in Spain is the second most
popular tourism country and contributor in national economy (Bryce and et.al, 2015). Barcelona
is most of the best place to visit it attracts most of the visitors and travellers toward the places.
It has rich culture and beautiful heritage places which attracts tourism sector. The main conflict
facing by the Barcelona (Spain) is heavy population due to visitors through which local
population get effected. Another conflict is mobility, due to air or noise pollution visitors faces
the issue. Like in Spain the most attractive and popular church which is popular which name is
Sagrada Familia, most famous sculpture building Park Guell, fortified hilltop Alhambra. These
popular places attract the travellers' interest and tourism income. Clients and tourers are the
most exciting to visit all those places and experience. Spain needs to enhance more services and
places through which they help to contribute in national income to getting more tourism
income. Overall, it makes place more popular and attractive. Government plays a very
important role in this function. In which they provide most services and investment for the
development of infrastructure of the country. Many of the monument and culture places should
kept safe and secure, this increases the value and helps to carry the culture in next to next
generation. Some times it involves some potential issues which affects the tourism sector and
minimize the opportunity growth of the tourism industry. Different policies and regulations
may arise some conflicts and issues. It includes many laws and legislations which impact on the
tourism sector. Including some points given below:
Planning and land use: Proper planning and execution has been carried by Spain for
restoration. If planning and regulations are not implemented properly, it may arise huge
conflicts and issue. Through which cultural heritage plans will not get successful and
accomplish. For that, Spain government has to invest huge amount for the development of
country historic places. Sometimes to take land people my arise some kinds of conflicts and
threats because to making new renovation natural resources get disturbed. It also creates some
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legal or non legal issues. Cultural land will be create issues when people used for that
commercial purpose.
Adopt the latest technology: Spain government invest on new latest technologies to
attract more travellers. Besides this, by investing on new technologies, they increase the cost of
government which create problem and issues they fail to make new revenues (Dogru, Bulut and
Turk, 2016).
Assess Versus Erosion: usually when tourism sector construed the place for their
travellers. They try to give proper transportation facilities for the customers. They try to make
the easiest way to connect traveller. Transportation facilities helps to visit more places without
wasting much time. It also helps to visit more places at less time. For that government make
new transportation services which helps to travel on mountains as well. On the other side
government also provide some lounge and hotels in which traveller can rest and feel comfort.
Attractive country places and services helps country to make new relations with the people and
get more appreciation. The main aim of the Spain government is to attract the tourism sector
and develop national economy rate. For that they need to make new resources and attractive
transportation services to the visitors. This helps to enhance erosion environment. Besides, this
reason also create conflicts between higher authorities.
Impact of visitors on tourist places: this tourism sector enhance the importance of
heritage places and monuments. For that government should adopt some attractive plans to
attract the tourism sector and develop the Spain economy. They also make extra benefits for the
travellers that they provide some services at the place of destination to grab the attraction of
travellers. It is the duty of Spain government to provide necessary amenities for the people who
visit their country places. If they fail to provide attractive services no one want to come again
on that place and it makes negative image and bad impression of the country. Tourist always
prefer to go those places where all services and environment is good and safe (Camisón, and
Forés, 2015).
Capital Cost Generation of profit Revenue: for Spain government it is necessary to make
proper planning and plan to improve any kind of services or places. It makes good impression
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in front of the tourist. Also, they need to invest funds in effective ways without bearing any
kind of losses. This increases the possibilities of profit and good public image. This process
also may increases the cause level among the other parties.
Skill full staff: it is the foremost duty of the company to maintain the proper connection with
the customers. For that, company needs to hire skilled employee and staff members to attract
the potential customers. This may increase the level of conflict if company fails to adopt
talented employees for the customers (Halpenny, Arellano and Stuart, 2016).
Presentation of heritage for visitors: Presentation for the tourist places should be attractive
and presentable for their visitor, otherwise customer will not focus on the areas and for the
company. Company needs to make attractive tour plan and package which grab maximum
customer attraction. Overall, they must be ensure cleanliness, beautiful places which is safe and
secure in all terms. Appropriate changes will be done to make new places (Hartmann, 2014).
TASK 2
2.1 Purpose of Heritage and Culture attraction:
Government has developed many sites in order to make tourist aware with cultural and
heritage aspect of particular country. Authorities have developed building, museums in order to
enhance interest of visitors towards the location. British museum one of the famous attraction
place in the nation. This museum make people aware with cultural background of this place.
Different people come here with different purposes. Some come her for research and others
come for educational purpose. Apart from this some tourist come her for entertainment purpose.
Educational institutes organize educational camps and they organize trip to such places where
students can enhance their knowledge about culture of other countries. After coming to this
museum people get to know history, development of this place. Furthermore, researcher come to
this museum for research purpose. They try to explore innovative ideas. They generally take
interest in searching about traditional objectives. In addition, many families organize trip to
come British Museum for entertainment purpose. They just want to enjoy this place thus, come
here with this purpose.
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The main purpose of heritage and culture attraction is to make aware people about the
heritage places and their values. Government should take some attractive step towards the
country development and provide huge cultural and heritage knowledge, like they make
paintings and architecture to preserved at one place (Jaafar, Noor and Rasoolimanesh, 2015).
Like they make museums in which they present all important monuments and paintings which
belongs to the earlier times. Museums academics are plays a very important role to describe the
importance of new heritage places. British museum is one of the most popular which defines the
importance of history and their special things. Much tourism sector make attractive tour plans
which attract customer attraction.
Royal academy is another place. Students come here to know about history and about
various development. Lower income group people come her to enjoy this place because on every
Friday and Saturday entrance is free. They just come here to feel enjoy. Urban people come he to
this location to get to know about traditional art and culture.
Three top museums are National Maritime, The queens house and The British museum.
The British museum is on top rank. It is because it illustrates story about human culture from
beginning. Thus, many people take interest and it has become popular place for researcher for
doing studies.
On second rank Victoria and Albert museum come. The David Bowie exhibition art is
popular that attracts many people towards here. In addition, on third rank national gallery comes.
It is famous for Tony Bennett's artwork, there are collection of 2300 painting that attracts people
towards it. National Maritime Museum is on second rank because here individual can get epic
stories of exploration and endeavour that has supported in giving shaped to world. There is
facility of fun for kids, person can see great British seaside here. Furthermore, on third rank The
Queen house museum comes. It is famous for its classical architecture. Here individual can enjoy
funny art, royal heritage thongs.
The main purpose of the tourism company is to provide entertainment, research and
recreation. Tourism sector also enhance the popularity of places and tourism sector role in the
visitors. Like museums and old sculptures gives new attracting and knowledge about old times. It
connects with the earlier importances (Raj and Griffin, eds., 2015). It explores the role of earlier
times with the help of tourism sector. The main purpose of this enhancement is to enhance role
and profits of tourism sector. It makes sector more profitable and attractive Which is going to be
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the best services for enhancement of national income of the country. This process helps to
promote the travel and tourism sector along with that museum of British as well. Besides, royal
academy is the another popular place of London. Government also can make some exciting
offers for the visitors such as stage shows, play, food services for the visitors and free entry
tickets on weekends. It makes place more attractive for the visitors. The main aim is to get
maximum income to enhance the development growth of the country. This overall makes the
environment clear and innovative for the visitors (Timothy, ed., 2017.).
Visitors impact positive on the economy if they get good facilities and they promote the country
to other visitors. Overall, this increases the importance of that place. Tourism company helps to
enhance the awareness of important places and their importance. It makes company more
popular and attractive to attract visitors. This sector also helps to focus on religion places like
Italy mainly famous for historical churches the prayers delivered by pope. So this, place enhance
the role of religion of Italy which is very exciting and new for the clients. Another main purpose
of tourism sector is that the cultural locations meet the needs of travellers because before starting
the trip customer want to visit most popular and famous places of the destination. For that they
paid the huge amount to the tourism company (Trinh and Ryan, 2016). It also focuses on other
purpose is to define the importance of McKercher Typology they include five types of tourists
namely, casual cultural tourists, purposeful culture tourists, sightseeing cultural tourist and
incidental cultural tourists. The overall purpose has only main objective to attract the largest
travellers and visitors. It also helps to enhance the country development process through which
government can take further development plans and policies (Vila, Darcy and González, 2015).
Company can motivate travellers through social media sites by given them exciting offers and
packages. Some activities have been given below to explain the purpose of this cultural and
heritage tourism sector:
To do Research : there are many tourist people come on the places with the purpose of research
or in the form of educational tour. They research on the particular topic which they want them to
research on few facts. The main aim for the research is to explore the world by providing
historical facts and information. Government should help to discover new facts and also they
have to provide services and facilities for the visitors. Through this process researchers launch
books and facts on that particular places. This process helps to enhance the actual story of
ancient times. Through this process will also make the process of enhancement in tourism sector.
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Entertainment to many visitors: British Museum has consists many facts and thoughts which
inspires the current people which belongs to the different civilisation. There are many people and
families who love to visit those heritage places which enhance the knowledge and make aware
about new places (Wu, Xie and Tsai, 2015). This places also helps to make entertainment source
which is very exciting and innovative for the people. Big sculptures and monuments are the
biggest example of sculptures. Heritage which has been passed generation to generation.
Families and new visitors are very much excited to visit all those places
Museum visited by media: this culture and heritage tour will create new source of knowledge
which is based on facts. Many of the country can easily get the knowledge of their actual
religions. Media is the medium through which this information can pass in the form of serials
and stage shows. It also makes the country popular and famous in across the world. Tourism
sector is the most wide sector who gives a million of facts and information to the clients. Royal
academy can enhance and nourishing the artist towards the better performance and give them
motivation and confidence power. This helps to make proper professional environment in
tourism sector (Alazaizeh and et.al, 2016).
TASK 3
3.1 Impact of different types of ownership on management of heritage and cultural sites.
Impact of different types of ownership on management of heritage
and cultural sites.
Ownership defines the
possession over any property
and things or any kind of
rights. Management related to
any cultural site. It is a very
complex task to manage the
system related to heritage
places. In this process people
should maintain the actual
possession and design exact
like the previous design.
Public Private Partnership:
In different public private
partnership where training
provided to understand the
importance of heritage places
and how heritage site will be
preserved. Many organisations
provide the knowledge to
ensure the safety needs. This
organisation helps to get
attract the customer
Private ownership: private
companies always main aim is
to generate profit revenue
(Dogru, Bulut and Turk, 2016).
They trained people in such an
attractive manner, So that they
can easily communicate
foreign clients this would help
them to attract number of
visitors towards the company.
Generally, this private
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Otherwise, it makes negative
impact on the overall culture
or environment. This structure
is very necessary to maintain
the reality to attract the
visitors. There are mainly two
types of structure which makes
structure more attractive and
innovative PPP and PO that is
basically belongs public
private partnership and public
entrepreneurship. The main
purpose to make these
authorities just to sustain the
healthy maintenance and
proper protection will be
providing to such heritage
monuments. Along with that it
makes overall changes and
protection to tat places. This
heritage places divides its
work according to their work.
Some suitable heritage sites
are given below:
 Woodland Trust
 Nature England
 English Heritage
The main aim is to
make these sites is just to
ensure the proper work in
efficient manner, so that target
preferences towards the
particular places. They also
invest high amount of funds on
promotional activities. These
public entities are generally
focused on the development of
heritage places and provides
several services to their
visitors to promote tourism
sector (Halpenny, Arellano
and Stuart, 2016).
Public Ownership: Public
partnership always focus on
the development areas through
which they help to contribute
in tourism sector and attract
more national income. Public
ownership generally focus ion
the development of economy
and try to preserve the natural
resources of the country. They
also try to enhance the job
creation, increase foreign
income and country
development. Many of the
public entities and organisation
enhance the country
development and protect their
natural beauty. They also
protect the interest of public
and their values. Generally
companies adopt new methods
and approaches to train their
employees perfect.
Charitable trust ownership:
some non governmental
organisation also connected
with cultural and heritage
tourism sector. Its aim and
objective is same as
government bodies the
difference is that they arrange
their capital by its own. Such
as churches conservation trust.
This helps government to
enhance the business of
tourism in the country.
Every organisation has
their own advantages and
disadvantages which affects
the culture and tourism sector
of the country. The main
purpose of the organisation
depend on its functions.
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could be achieved
systematically (Hartmann,
2014).
these organisations keep
natural things safe and secure.
Through which most of the
visitors love to visit that
places. There are various
activities held by the end of
public organisation in the form
of cleanliness making
museums, safe and protect
historical equipments.
Mix ownership: this type of
organisation is both the type of
private and public
organisation. The main aim of
this kind of companies is to
protect the interest of public by
using different types of
techniques to be used by
private sector. This increases
the importance of cultural
value of different countries.
These mix organisation covers
the overall environment make
innovative opportunities for
the country development.
Mainly it has consists two
types of organisation public
and private organisation,
private sector enhance the
places for their commercial
purposes.
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