HERITAGE AND CULTURAL MANAGEMENT: UK Sites Analysis and Report

This report provides a comprehensive overview of heritage and cultural management, focusing on sites within the United Kingdom. It begins by outlining the importance of heritage and cultural management in the context of a growing tourism industry, highlighting its role in preserving and conserving cultural resources. The report then delves into potential conflicts related to the conservation of heritage and cultural resources, using Lhasa as a case study, and examines stakeholders and various conflict scenarios such as lack of presentation, poor planning, and misinterpretation. The analysis further explores how heritage and cultural attractions meet the needs of different customers, using the British Museum and Victoria and Albert Museum as examples, and discusses the diverse purposes visitors have for visiting these sites, including education, research, recreation, and entertainment. Finally, the report addresses the methods and media used for interpretation within the heritage and cultural industry to enhance tourist experiences.

HERITAGE
AND CULTURAL
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Covered in poster..................................................................................................................1
1.2 Potential conflicts in relation to conservation of heritage and cultural resources.................1
TASK 2............................................................................................................................................3
2.1 Purpose of heritage and cultural attraction meeting needs of different customers...............3
TASK 3............................................................................................................................................5
3.1 & 3.2 Covered in leaflet........................................................................................................5
TASK 4............................................................................................................................................5
4.1 Methods and media used used for interpretation within heritage and cultural industry for
tourist...........................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Tourism industry is growing at a fast pace in all over the world. It is the attraction point
that attract large number of people toward various destination (Ashworth and Page, 2011). This
sector supports tourists by providing different services such as tour packages, food and
accommodation facilities. This sector widely serves for the purpose of individuals and group
travellers who are travelling for fun, entertainment, business or educational aspects. An activity
which is practised in order to conserve and prevent heritage and culture of economy is referred as
heritage and cultural management. The following assignment is based on different heritage and
cultural sites of United Kingdom. It will help learners to understand the growth and development
of heritage and cultural industry. Apart for this, it will provide significant knowledge about the
potential conflicts in conservation of heritage and cultural resources. There is certain impact of
various types of ownership on management of sites which is are effectively in the assignment. At
last, report will provide significant knowledge about different methods and media used for
interpretation within heritage and cultural industry for tourists (Barbieri and Mahoney, 2010).
TASK 1
1.1 Covered in poster
1.2 Potential conflicts in relation to conservation of heritage and cultural resources
Conflicts in conservation of heritage and cultural resources
Date: - 28/07/2017
It is evaluated that administrative capital of Tibet Autonomous Region which is also known as
TAR belongs to individuals of republic of China. It is portrayed from the background and
history of Lhasa. It is noted that Lhasa holds the second largest position as per population of
city which is located in Tibetan Plateau. The city has high cultural importance due to its Tibetan
Buddhist sites such as Norbulingka palace, Jokhang Temple and Potala Palace.
For identification of potential conflict in conservation of cultural and heritage resources its
important to consider two factors. The first factor is revenue generation form for places of
tourist attraction sites by considering heritage and cultural resources. The another factor which
impacts negatively on heritage is mainly due to the increase in large number of visitors. It is
essential to have balance between both the factors which will help in enhancing revenues from
sites and supports inn declining negative impacts caused due to large number of travellers on
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heritage and cultural resources. These balance supports in eliminating situations of conflicts.
For measuring the conflicts it is required to determine main stakeholders. The main stake
holders of Lhasa and Tibet are government, local community, investors, travellers and
environment.
Following are some of the conflicts which are related to conservation of heritage and cultural
resources: -
Lack in presentation of place: - It is an most significant conflict in conservation of heritage and
cultural resources. The development of countries tourism cannot be attained if sites are not
effectively presented among tourists by local community and local host. It also declines the
support of government is respect of conservation and protection of attractions.
Poor planning and land use: - It is another conflict which hinders development of heritage and
cultural resources. Improper use of sites and its poor planning have negative impacts over it.
With the supports of development conflicts can be easily evaluated and eliminated.
Disrespect of rights and interests of tourists: - The personal interest of local community and
nation individuals have signifiant impact over values, beliefs, activities and cultural practices.
The host community and personal interests of property owners are also the factors which affects
values and beliefs. It is important for individuals or group who are engaged in providing
services to tourists must keep their personal interests aside which will help in attracting large
number of tourist and these individual are the only one who supports in development of
countries tourism industry.
Misinterpretation of physical attributes: - The bad interpretation and presentation of physical
attributes which consist intangible and contemporary elements of cultural expression will led to
misunderstanding of heritage and culture and directly affects tourism development. It isn
essential to present and interpret physical attributes in most effective manner in order to
understand cultural heritage for development in tourism industry.
Treats of conservation in relation to growth: - It is another important factor which is concerned
with the new changes, up gradation and development of attraction sites. Planners and authority
who involved in management of sites must develop heritage and cultural sites by adopting new
innovations, making repairs and modification for its preservation and conservation which assist
in future development. If its is not carried down it will directly decline growth and development
of tourism.
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Brown field versus green field sites: - This factor directly affects the development of tourism
sector. It is important to keep proper concentration on values of aesthetics and it is necessary to
determine where to keep brown sites and green fields sites. Determining these positively
supports in development of countries tourism.
Lack of new technology and innovation: - This factor is directly linked with the development of
tourism. For development it is important to make more use of new technologies in tourism
sector the lack in use of technologies hinders then development.
Lack of consultation: - In the travel and tourism sector it is important to consult with individuals
and local community in order to develop cultural and heritage sites. Consultation with peoples
and communities helps preparing plans and making strategies for development of attractions.
Equitable treatment in respect of gender and geographic area: - Authorities and government
bodies linked to tourism industry should ensure balance in delivering services without any
discrimination on the basis of gender and geographic area of visitors from where the came.
These will support to make use heritage and cultural resources of country significantly.
TASK 2
2.1 Purpose of heritage and cultural attraction meeting needs of different customers.
Heritage and cultural sites are most important factors for organisations working in tourism
sectors (Chen and Chen, 2010). There many number of individuals who make use of products
and services offered by these sectors for making visits to heritage and cultural sites all over the
world. The visitors visiting various places have different purposes in regard to their visits. The
large number of visitors from the world come to United Kingdom mainly have the purpose to
visit historical places, cultural and heritage sites. These sites effectively fulfils the needs and
demands of visitors in different ways. There are main two attractive places i.e. British Museum
and Victoria and Albert Museum.
British museum was founded in the year 1753 and at that time it was first national public
museum all over the world. It has four departments and it adopts expansion which consist its four
new galleries. It have different purpose for its travellers and it also offers venue services for the
meetings and conferences. It is best option for file makers because of its expanded architecture
(Chen and Chen, 2010). The museum have made contract with different institutions in order to
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provide training session. It supports students and individuals in gaining significant knowledge
about cultural facts.
Victoria and Albert Museum is an worlds largest museum which have large number of
decorative arts and design. It have many items within it which is recorded at approx 4.5 million
items (Choi and et. al., 2010). The museum was founded in the year 1852 and it was named after
Queen Victoria and Prince Albert. It is an non departmental body which is sponsored by media,
culture and sport department. It has almost 145 galleries.
There are many individuals who visits these places for gaining significant information
about heritage and culture which supports in their development. All the visitors visiting these
places have different purposes which is being described as follows: -
Education: - Visitors from various place visit these museum for gaining cultural and heritage
information and knowledge for different reason it may be academic reason or for gaining
personal information. These historical places are important source to learn about history, culture
and heritage and about country. For instance, the Albert and Victoria museum allows to conduct
various educational sessions for increasing information and knowledge of students. Along with
this, these events i.e. stories and dramas are played in order to show the value of museum to the
travellers (Devesa, Laguna and Palacios, 2010).
Research: - There are many travellers who visits these museum for the purpose of research. The
individual visits the place in order to make research on past history which have changed till the
time apart from this they also have purpose to see discovered in United Kingdom. They also
visit science museum in order to watch scientific changes which are preserved in the museum.
These place has some attractive things such as lie detector, laser sharp and robots which attracts
large number of individuals.
Recreation: - It is seen that today's, personnel are too busier as compared to earlier period of
time, this reduces the scope of recreation due to non availability of much time. This influence
individuals to earn more amount of money and spend significantly within short period of time
by visiting these museums (Cuccia and Rizzo, 2011).
Entertainment: - The historical and heritage places entertain travellers significantly. Many
individuals visits these places to take real experience of things which they have seen in the
pictures and books and these fulfils their purpose of entertainment. By visiting the museum for
few hours of time period helps visitors to attain significant knowledge about the history of
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country. The families visits place which in to get entertained and these also supports in providing
effective knowledge to their children.
The success and development of tourism industries completely depends upon customers
segmentation and as well as it depends upon visitors preferences. It is important to determine
target group and individuals (Frey and George, 2010). For instance, the number of students are
more in travelling as compared to the individual of are engaged in their jobs. The students
visiting these museum have main purpose of education and gaining knowledge for their visits.
Apart from this, many individual on the basis of their incomes must be understood effectively.
The visitors income helps to determine the places to visits, the high income group individuals
prefer to travel long distance places while low income group peoples prefers to travel within
domestic places.
TASK 3
3.1 & 3.2 Covered in leaflet
TASK 4
4.1 Methods and media used used for interpretation within heritage and cultural industry for
tourist
The study on importance of interpretation to travellers experience can be stated as an
most significant factor for development of industries working within the tourism sector.
Interpretation are evaluated in order to draw perspectives of visitors towards heritage and
cultural sites of country. It is significantly necessary to provide information not only to provide
interpretation but also to raise the interests of visitors towards places (Hayllar, Griffin and
Edwards, 2010). The authorities and organisation associated with management of sites should
determine different media and approaches to thematic in order to interpret for upholding
personnels point of view. The different approaches are used by government, authorities and
organisations in order to state features of their sites and its opportunities. For example, various
tools are used by Victoria and Albert Museum such as drama, signs, labels, films and thematic
stories in order to carry out and continue various fairs and historic events. The tools used
supports potential visitors to get relevant knowledge and information about heritage and cultural
sites (Hjalager, 2010). For attracting large number of visitors, an London based museum arranges
activities such as role playing and drama on the base of several antic history of various antiques
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collection of museum. Individuals from different countries visits heritage and cultural sites for
different purposes in UK (Jimura, 2011). The organisations and authorities involved in
management of these sites may take help of media world wide in order to conduct international
promotional activities. For example, industries operating in travel and tourism sector may
publish and share certain informations about their industry prospectus by defining advantages
and disadvantages of heritage and cultural sites. These industries can also set different interactive
technologies in order to provide certain information to actual visitors and others (Keitumetse,
2011). The visual and audio documentaries plays significant and effective roles in attracting
visitors towards their business function undertook by them and towards cultural and heritage
sites. Online resources have great significance in which are effectively developed in order to
provide best informations to travellers and also supports tourists who are located at long distance
for gathering required information as per their needs and interests in relation to heritage and
cultural sites. The use of these effective method help in attracting large number of tourists easily
and supports in arousing their interests towards sites (Logan, 2012).
CONCLUSION
From the above report it can be concluded that development and growth of heritage and
cultural industry in tourism sector with travel management is most significant. The tourism
sector is most rapidly growing all over the world. It is also being analysed that for maintenance
of countries culture, tradition, attributes and history important role is played by heritage and
cultural sites. All these factors have great significance in heritage, culture and people of United
Kingdom. It is also being concluded from the report that heritage and cultural sites are directly
supports in success of tourism of country. Thus it is necessary to sustain actual design of all sites
to attract large large number of visitors towards it. There are large number of visitors who have
different purposes of visiting some visits for educational objective and some may have purpose
of entrainment. According to above report, if these place are not developed it will demotivate
visitors which will decline growth and development of tourism sector.
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REFERENCES
Books and journals
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Yang, C. H., Lin, H. L. and Han, C. C., 2010. Analysis of international tourist arrivals in China:
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Online
Royal Arts of Academy. 2016. [Online]. Available through:
<https://www.royalacademy.org.uk/>. [Accessed on 28th July 2017].
The British Museum. 2017. [Online]. Available through: <http://www.britishmuseum.org/>.
[Accessed on 28th July 2017].
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