Research Methods for Managers Portfolio 1: Cultural Tourism Study

This portfolio assignment explores cultural tourism, with a specific focus on London, UK. The student identifies cultural tourism as an area of interest, aiming to understand how cultural practices and events attract tourists. The assignment progresses through several stages, starting with identifying areas of interest (cultural tourism, sport tourism, and destination weddings) and narrowing the focus to cultural tourism in London. The student then outlines the research strategy, including data collection methods (literature review and questionnaires), and the use of an inductive and qualitative approach. The portfolio includes a literature review, identifying relevant sources for cultural and sports tourism. Finally, the student explains the interest in cultural tourism, emphasizing the desire to understand factors that attract tourists to London, the role of cultural events, and the impact on the tourism industry. The goal is to develop strategies for promoting London's tourism and contributing to the UK's economic growth.

Research Methods for
Managers

Portfolio 1
WEEK 1
Headings Area 1 Area 2 Area 3
1.Subject & general
area
Cultural tourism Sport tourism Destination weddings.
2.
Why is this of interest
to you?
Because I want to set
up my career in this
field by developing a
thorough
understanding of this
area.
I want to study more
about this area as it is
most trending one.
I want to learn how
these practices are
performed by people.
3.
More specifically
narrow this down
Factors that make
London's culture
more attractive for
tourists.
Reason behind more
audience visit to
Wimbledon for sports
event.
Speciality of Tunnels
Beaches for destination
wedding
4.
With particular
attention to: what
area/what
Major cultural events
performed in UK that
capture tourists
attention.
Main sports tournament
that brings more visitor
traffic.
Benefits that visitor get
at this destination while
enjoying wedding.

5.
One sentence
statement
What do you want to
find out?
I want to identify
most famous cultural
practices performed
in UK that grab the
attention of tourists.
I want to study about
the feature that must be
involve in sports
tournament to attract
tourism.
I want to explore about
the arrangement or
facilities that must be
consider while
organising a destination
wedding.
6.
Identify a relevant
Concept, theory or
Model for each areas
you are considering
Normative model Sports tourism
management model
Creative Wedding
destination model
Portfolio 1
WEEK 2
Now select TWO that most that appeals to you
Headings Area 1 Area 2
Aim To identify the role of cultural tourism in
enhancing nation's economy.
To determine the influence of sports
tourism in growth of tourism industry.
Objective  To determine importance of
culture in tourism practices.
 To ascertain the influence of
cultural tourism in nation's
economy.
 To determine the role of sports
tourism in industry.
 To ascertain the relation between
sports tourism and growth of
tourism industry.
RQ  What is importance of culture in
tourism practices?
 What is the influence of cultural
tourism in nation's economy?
 What is the role of sports tourism
in industry?
 What is the relation between
sports tourism and growth of
tourism industry?

Hypothesis
Hypothesis 1:
Null hypothesis μ = There is importance
of culture in tourism practices.
Alternative Hypothesis μ ≠ There is
importance of culture in tourism
practices.
Hypothesis 2:
Null hypothesis μ = There is an
influence of cultural tourism in nation's
economy.
Alternative Hypothesis μ ≠ There is an
influence of cultural tourism in nation's
economy.
Hypothesis 1:
Null hypothesis μ = There is a role of
sports tourism in industry.
Alternative Hypothesis μ ≠ There is a
role of sports tourism in industry.
Hypothesis 2:
Null hypothesis μ = There is a relation
between sports tourism and growth of
tourism industry.
Alternative Hypothesis μ ≠ There is a
relation between sports tourism and
growth of tourism industry.

Portfolio 1
WEEK 3
Now choose 1 and answer the sections on your strategy
Headings Area 1
1.
What is your overall
purpose?
The main aim behind conducting this study is to determine several
aspects of London's culture that help in attracting tourism toward it. This
will further support me in my future career practices.
2.
What is your
OVERALL research
strategy?
In order to perform this investigation, firstly secondary data collection
will be performed using literature review that help in creating a base and
over this primary information for further study.
3.
What is the method? For gathering secondary information online method will be used to
collect data from books, journals etc. For gathering primary information
questionnaire will be used.
4.
Inductive or
Deductive?
For this study inductive method will be used.
5.
Quantitative or
qualitative?
For this, qualitative type of investigation will be performed.

Portfolio 1
WEEK 4
Headings Area 1 (Culture tourism) Area 2 (Sports tourism)
Identify 5 sources for each area https://www.commisceo-
global.com/resources/
country-guides/uk-guide
https://www.london.gov.uk/
sites/default/files/
take_a_closer_look-
_a_cultural_tourism_vision_f
or_london_2015_-_2017.pdf
https://
www.london.gov.uk/what-
we-do/arts-and-culture/
vision-and-strategy/20-facts-
about-london%E2%80%99s-
culture
https://
www.makemytrip.com/
travel-guide/london/
culture.html
https://
www.travelonspot.com/
en_LV/article/20-interesting-
facts-about-cultural-life-in-
london
Du Cros, H. and McKercher,
B., 2014. Cultural tourism.
Routledge.
Aitchison, C. and et. al.,
2014. Leisure and tourism
landscapes: Social and
cultural geographies.
Routledge.
https://www.planetware.com/
london/wimbledon-eng-l-
wim.htm
https://
www.manversusworld.com/
sports-tourism-in-england-5-
events-to-put-on-your-list/
https://www.visitlondon.com/
things-to-do/place/451054-
wimbledon-lawn-tennis-
museum-and-tour
https://www.britannica.com/
sports/Wimbledon-
Championships
https://www.wimbledon.com/
Higham, J., 2018. Sport tourism
development. Channel view
publications.
Greenwell, T. C., Danzey-
Bussell, L. A. and Shonk, D. J.,
2019. Managing sport events.
Human Kinetics.
WEEK 5
My interest area is cultural tourism as I want to explore more about this area for enhancing my
knowledge and understanding further that help in getting good grades and direct me over the path over
choosing future course. This is so because I want to pursue my education within the travel and tourism

industry which require me to have a through understanding regarding this area so that it become easier
to choose a particular area of study. Additionally culture forms up a significant part of tourism industry
as it is one among the factor that support in grabbing the attention of larger number of people to visit a
particular place in order to have a good experience of their tour. Therefore I choose cultural tourism for
this investigation which support me enhancing my knowledge regarding the several cultural aspects
that are present within UK which support in attracting tourist to this place. This country mainly follows
the multi-cultural such as British culture, London culture and many more which people from different
country mainly prefer to experience. Despite of this, through the study of cultural tourism regarding
UK I also want to develop my understanding regarding number of cultural practices that are performed
by country in order to attract tourism. This support me in enhancing my knowledge regarding the
things that I can offer to my clients in future while performing my job which support me in keeping
them satisfied and influence them to avail the tourism related services.
Despite of all this the main focus of my cultural tourism study will remain focused toward
London. This is so because London is one among the most tourist attracted place within UK and this
country experience huge number of tourism visit each year. This is so because London is consider as
the European capital of art as it consists of the range of museums, artists, galleries etc. So by
performing this study I become able to develop my understanding regarding several different factors
that attract the tourists to this place in context of culture. Additionally it will also help me in
understanding that the several cultural event that mainly get performed with London such as art fairs,
Frieze masters, Frieze London, Olympics etc. that attract the attention of larger number of people. By
developing these understanding I would be able to formulate my future strategies related with attracting
the tourists toward London and influencing them to visit this city by introducing them about the culture
and its related events that get performed within the country. These all contribute toward promoting the
tourism practices of the country and ensuring the flow of tourist that contribute toward the growth as
well as development of tourism, industry of UK that further support in growth and development of
UK's economy.

REFERENCES
Books & Journals
Chang, L.L., Backman, K.F. and Huang, Y.C., 2014. Creative tourism: a preliminary examination of
creative tourists’ motivation, experience, perceived value and revisit intention. International
Journal of Culture, Tourism and Hospitality Research.
Sharpley, R. and Stone, P. eds., 2014. Contemporary tourist experience: Concepts and consequences.
Routledge.
Etemaddar, M., Thyne, M. and Insch, A., 2018. A taste of home-choosing a destination
wedding. Anatolia, 29(3), pp.422-432.
Del Chiappa, G. and Fortezza, F., 2015. Wedding-Based Tourism Development: Insights from an
Italian Context', Marketing Places and Spaces (Advances in Culture, Tourism and Hospitality
Research, Volume 10).
Wise, N. and Perić, M., 2017. Sports tourism, regeneration and social impacts: New opportunities and
directions for research, the case of Medulin, Croatia. In Tourism in the City(pp. 311-320).
Springer, Cham.