The Interplay of Enterprise Culture, Creativity and Innovation

This essay delves into the interconnectedness of enterprise culture, creativity, and innovation, emphasizing their crucial roles in organizational effectiveness and societal advancement. It defines enterprise culture as a proactive approach to business challenges, fostering new ideas that benefit society. Creativity is presented as the catalyst for imaginative solutions, while innovation translates these ideas into tangible commercial success. The essay elucidates how a supportive organizational culture enhances creativity and innovation, leading to improved products, services, and decision-making. Furthermore, it discusses how these elements drive social and economic progress by fostering customer engagement, improving economic conditions, and reducing unemployment, ultimately contributing to a higher standard of living and sustainable business practices. The analysis underscores the importance of integrating these aspects to achieve both organizational growth and broader societal benefits.

Relationship Between Enterprise Culture
Creativity and innovation

TABLE OF CONTENTS
Relationship Between Enterprise Culture Creativity and innovation..............................................1
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Understanding Enterprise culture ...............................................................................................4
Analysing the concept of creativity and innovation ...................................................................4
Relationship among enterprise culture, creativity and innovation ..............................................5
Ways in which enterprise culture, creativity and innovation contributes in social and economic
progress .......................................................................................................................................7
Discussion ...................................................................................................................................8
CONCLUSION ...............................................................................................................................9
References......................................................................................................................................10

INTRODUCTION
Enterprise culture, creativity and innovation are the most important attributes that increases
the effectiveness of organization. These aspects are just not limited to increasing the efficiency
of an organization. Furthermore, it often contributes in social and economic progress. There is
strong relationship exist among enterprise culture, creativity and innovation. The present essay is
associated within describing the concept of enterprise culture, creativity and innovation. Along
with this, relationship exist among these attributes will be highlighted. Furthermore, ways in
which enterprise culture, creativity and innovation contributes in the social and economic
progress will be described in the essay.
MAIN BODY
Understanding Enterprise culture
Enterprise culture has been defined as the scenario in which enterprising people are mainly
prepared for challenges that develops in the business environment. The enterprisers come up
with new ideas in context of facing and solving the challenges. The solutions made by the
entrepreneurs assures benefits to society as whole. It does not limit to assuring benefit to
organization only. Enterprise culture creates the numerous opportunities for the people living in
society. For example: Elon Musk is one of the biggest entrepreneur who is supporting enterprise
culture within performing the various aspects towards society. TESLA have assured large
number of employment to people. In this manner, enterprise culture performs the values towards
the society (Szczepańska-Woszczyna, 2018). The concept of enterprise culture is generally
associated with the ways in which the owner of the companies thinks and implement the
planning in terms of growing. Currently, the enterprise culture has been aligned with the social
enterprise in which the business sets the certain social objective in order to perform the
obligations towards society.
Analysing the concept of creativity and innovation
The concept of creativity refers to changing new and imaginative ideas in the reality.
Enterprise thinks about different creativity and most appropriate option have been selected in
terms of performing the creation in company. The concept of creativity has been mainly used by
the entrepreneurs in order to generating the tendency and for recognizing the appropriate idea,
possibilities or alternatives which is beneficial for solving the challenges. Also, the concept of
creativity helps in increasing the efficiency level of the business. Performing creativity in

business contributes in the social as well as economic development. When entrepreneurs perform
creativity then it provides benefit to business and when the business earns higher profit then it
leads to make higher contribution in taxes (Fisher, Lunn and Sasse, 2021). Also, growth
opportunities for business have been created that helps in creating more operations which further
creates the employment opportunities for people. Thus, in this manner concept of creativity has
been proven highly beneficial.
The concept of innovation is aligned with the taking innovative ideas in that provides
commercial success to business. innovation has become one of the vital element in the business
that contributes in the social and economic development (Jin, Navare and Lynch, 2019).
Innovation leads to turn the new concept into the success that helps in gaining the profit.
Currently, organizations are moving towards adopting the concept of innovation. Especially in
enterprise culture innovation has become the backbone as it acts as a strong base that helps in
creating the support for the business in terms of experiencing growth and profitability.
Creativity and innovation collectively enable the business to develop from all aspects.
Creativity refer to intellectual activities that helps in creating new idea whereas, innovations are
the actions that mainly transform the new and latest ideas into the effective outcome (Lee, Hallak
and Sardeshmukh, 2019). Thus, these attributes are highly important in terms of contributing
social progress and economic progress as well. When business experience benefits then it helps
in the development in context of social and economic development.
Relationship among enterprise culture, creativity and innovation
The culture of an organization has a significant influence over the organizational
creativity and innovation. These aspects play a crucial role in order to improve the performance
of an organization in the society. An organization needs to more creative and thoughtful in order
to bring innovation in their products and services. Companies may adopt these practices in their
culture in order to grow in the industry and gain better recognition from the customers. It is
crucial for a business to allocate these factors effectively and increase their productivity for
achieve better quality of output than the competitors (Acar, Tarakci and Van Knippenberg,
2019). The employees may feel motivated with the help of these aspects that are beneficial for
the success of the business. The organizations may be able to adopt innovation in their culture
which is beneficial in order to improve sustainability in the work environment. Sustainability is

an important factor which is required by businesses to develop an effective image among the
customers and gain their trust towards their organization.
The implementation of these aspects in the culture is useful in order to improve the
decision making ability of the business and achieve success in the business environment. The
organizational culture has a strong influence over creativity and innovation in the business
environment which includes the behaviour employees, strategic development, support
components and other different features of the overall development. The team work may be
balanced with the help of appropriate coordination between these factors that are crucial for the
development of the business. The business may be able to prepare effective strategies which is a
significant factor of organizational culture, innovation and creativity (Yu, 2021). The employees
feel satisfied with the help of these factors which has a positive impact on the sustainability of
the business. Innovation and creativity helps in improving the effectiveness of the efforts of
employees towards the organizational goals. These practices are beneficial for the business to
achieve higher quality of output with the help of the assistance provided by creativity and
innovation.
An organization may develop an effective culture as these aspects are useful for
increasing the growth opportunities of an organization in the competitive environment. The
businesses are able to make effective changes in their business environment by using creativity
and innovation in their organizational culture. The collaboration of these tools are useful in
gaining competitive advantage in the industry and increase the productivity of the business. It
provides an opportunity to the business to receive creative and innovative suggestions from their
team members which can facilitate the decision making process (Nakano and Wechsler, 2018). It
reduces the risks and challenges that are often faced by an organization effectively. It provides a
positive working environment for the employees where their inputs are given value, and they are
rewarded with appropriate rewards and appraisals on the basis of their contribution.
Organizational culture drives innovation and creativity in their management in order to develop
better products and services for the customers and increase their motivation towards the business
practices.

Ways in which enterprise culture, creativity and innovation contributes in social and economic
progress
Innovation and creativity have a significant role in the development of a business. These
factors are crucial for improving the overall productivity of a company. They are important for a
business to increase their growth opportunities in the industry. Creativity and innovation may
contribute towards the social development of an organisation as the customers may attract
towards the businesses that apply these factors in their culture. The organisations are able to
create a positive impact on customers providing new and attractive options to them consistently.
These practices main help a business to build better relationships with customers and increase
their engagement towards the brand (Kwan, Leung and Liou, 2018). They contribute towards the
social reach of businesses in the competitive environment which is beneficial to build effective
relationships with customers. Organisations should regularly develop new and attractive services
for their customers which is helpful for gaining their trust towards the business practices.
Enterprises may ask for creative and innovative inputs from their employees which can
increase the quality of output achieved by the organisation. These practices may improve
decision making ability of employees and provide them with better growth opportunities.
Companies can regularly develop innovative products for their customers which may help in
increasing their profitability. This practice can help customers to make purchasing decisions
towards the products and services that are offered by a business (Buccieri, Javalgi and Cavusgil,
2020). This is useful to increase the economic conditions of organisations and improve their
sustainability in the industry. Organisations can adopt innovative strategies for reducing be extra
expenses the business which will be useful for improving its profitability. It can facilitate the
success of a business to manage their finances effectively and gain competitive advantage in the
industry. With the help of these factors, organisation is able to improve their economic and social
progress the significant factor for achieving sustainability. It can provide better quality of output
for the businesses and increase their performance in the industry.
By adopting these aspects in culture, business can get better opportunities for achieving
growth in the working environment. Companies might reduce their issues and challenges with
the help of creativity and innovation in their organisation. Businesses should make effective
changes in their strategy and provide the desired products and services to their customers. It can
be beneficial for increasing market share of a business in the industry. These ways are crucial for

a business gain advantage in the industry and achieve social and economic progress (van
Knippenberg and Hoever, 2021). Businesses can ask for effective feedback from their employees
about the changes that should be made in the organisational structure. It can increase diversity in
the decision making process of the company by providing variety of ideas for the progress offer
business. By using these ideas an organisation may achieve higher quality of output in the
industry and gain a significant competitive advantage. These processes are beneficial for the
business to increase their growth opportunities and satisfy more customers in order to gain their
trust and improving their purchasing decisions.
Enterprise, innovations and creativity is crucial for businesses in order to reduce the
unemployment in the countries which is a major issue and needs to be sorted for overall
development. This is a major requirement for the economic development of the regions which
can be fulfilled with the help of these aspects (Ferreira, Coelho and Moutinho, 2020). It helps in
improving the social image of the business in the international markets which is useful for them
to grow. With the help of these aspects the businesses may attract the customers and improve
their sustainability in the industry.
Discussion
Enterprise culture, creativity and innovation are highly important for growing the business.
When the business in the society has been developed then it contributes in the social and
economic development. Social development is mainly aligned with improving the well-being
condition whereas the economic development is concerned with enhancing the economy.
Creativity and innovation supports the enterprise culture that further supports the businesses.
When the creativity and innovation has been done the commercial progress has been experienced
by the business. Innovations increases the standard of living of the customers (Danish and et.al.,
2019). When customers start using creative and innovative products and services then it directly
impacts their living pattern. Also, it creates an urge in them in terms of increasing effectiveness
in context of living standard. Within this, enterprise culture creates the highs standards for
business in which the business gets more profit and when the business earns effective profit.
Then, it leads to make higher contribution in taxes. As a result, the economic progress has been
witnessed.
Thus, Enterprise culture, creativity and innovation are the backbone for businesses that
makes them strong in terms of dealing with the challenges. Furthermore, with the help of these

aspects business becomes stronger and takes new steps that opens up growth opportunities for
them. When the business becomes effective then it becomes able to perform the practices for
society as well (Szczepańska-Woszczyna, 2018). Enterprise culture, creativity and innovation is
enabling business to perform the effective practices for society that leads to perform social and
economic development. Therefore, establishing enterprise culture that is involved with creativity
and innovation has become highly mandatory in context of assuring social and economic
process.
CONCLUSION
The above report has concluded that, enterprise culture, creativity and innovation plays vital
role in enhancing the social and economic progress. The essay has shown that, these aspects are
performing their efficient contribution in order to increase the efficiency of the organization as
well. Thus, the essay has described the concept of enterprise culture, creativity and innovation.
Also, relationship that has been existed among these attributes have been highlighted.
Furthermore, effective ways in which enterprise culture, creativity and innovation is contributing
in social and economic progress have been described (Acar, Tarakci and Van Knippenberg,
2019). Thus, final conclusion that has been arrived is that enterprise culture, creativity and
innovation plays vital role in the social as well as economic development. The correlation
between the three concepts have been explained in the essay which is crucial for developing
better products and services for the customers and increasing their engagement towards the
business practices. These aspects have a positive influence over the business and provides better
assistance to improve their current market share in the industry.

References
Books and Journals
Acar, O.A., Tarakci, M. and Van Knippenberg, D., 2019. Creativity and innovation under
constraints: A cross-disciplinary integrative review. Journal of Management. 45(1).
pp.96-121.
Acar, O.A., Tarakci, M. and Van Knippenberg, D., 2019. Creativity and innovation under
constraints: A cross-disciplinary integrative review. Journal of Management. 45(1).
pp.96-121.
Buccieri, D., Javalgi, R.G. and Cavusgil, E., 2020. International new venture performance: Role
of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing
capabilities. International Business Review. 29(2). p.101639.
Danish and et.al., 2019. Factors affecting “entrepreneurial culture”: the mediating role of
creativity. Journal of Innovation and Entrepreneurship. 8(1). pp.1-12.
Ferreira, J., Coelho, A. and Moutinho, L., 2020. Dynamic capabilities, creativity and innovation
capability and their impact on competitive advantage and firm performance: The
moderating role of entrepreneurial orientation. Technovation. 92. p.102061.
Fisher, N.I., Lunn, P.D. and Sasse, S.M., 2021. Enhancing value by continuously improving
enterprise culture. Journal of Creating Value. 7(2). pp.232-254.
Jin, Z., Navare, J. and Lynch, R., 2019. The relationship between innovation culture and
innovation outcomes: Exploring the effects of sustainability orientation and firm
size. R&D Management. 49(4). pp.607-623.
Kwan, L.Y.Y., Leung, A.K.Y. and Liou, S., 2018. Culture, creativity, and innovation. Journal of
Cross-Cultural Psychology. 49(2). pp.165-170.
Lee, C., Hallak, R. and Sardeshmukh, S.R., 2019. Creativity and innovation in the restaurant
sector: Supply-side processes and barriers to implementation. Tourism Management
Perspectives. 31. pp.54-62.
Nakano, T.D.C. and Wechsler, S.M., 2018. Creativity and innovation: Skills for the 21 st
Century. Estudos de Psicologia (Campinas). 35. pp.237-246.
Szczepańska-Woszczyna, K., 2018. Strategy, corporate culture, structure and operational
processes as the context for the innovativeness of an organization. Foundations of
Management. 10(1). p.33.

van Knippenberg, D. and Hoever, I.J., 2021. Team creativity and innovation. Handbook of
Research on Creativity and Innovation.
Yu, X., 2021, January. The Impact of Technology M&A on High-Tech Enterprise Innovation
Ability: Based on the Moderating Effect of Enterprise Culture. In 6th Annual
International Conference on Social Science and Contemporary Humanity Development
(SSCHD 2020) (pp. 789-793). Atlantis Press.