Culture Diversity at Workplace: Improving Employee Productivity

This research proposal investigates the importance of managing cultural diversity in the workplace, focusing on improving employee productivity through a case study of Boots Plc. The study aims to explain the role of cultural diversity management, evaluate the challenges faced by companies like Boots Plc in managing this diversity, and identify effective strategies for enhancing employee performance. The research employs a quantitative method using questionnaires and a deductive approach to gather data, supported by literature reviews highlighting the benefits and challenges of cultural diversity. Ethical considerations are addressed, ensuring participant consent and data protection. The proposal outlines a detailed timeline and methodology for data collection and analysis, ultimately aiming to provide insights into creating inclusive and productive work environments.

Research Proposal

Research Proposal
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: Importance of managing culture diversity at
workplace in improving employee productivity. A study on Boots Plc.

Section One: Title, objective, responsibilities
Title or working title of the research project
Title: Importance of managing culture diversity at workplace in
improving employee productivity. A study on Boots Plc.
Research Aim:
“To determine the importance of culture diversity in managing
workforce at workplace”. A study on Boost Plc.
Research Objectives:
 To explain the role of managing culture diversity at working area.
 To evaluate the challenges faced by company in managing culture diversity within the
organisation. To identify the ways by which Boost Plc can manage culture diversity in improving
employee performance.
Research Questions:
 What is the role of managing culture diversity at working area?
 What are the challenges faced by company in managing culture diversity within the
business organisation?
 What are the ways by which Boost Plc can manage culture diversity in improving
employee performance?
Section Two: Reasons for choosing this research project
Reasons
One the main purpose of undertaking this research is to analysing the actual importance of
managing culture diversity in increasing employee performance at working area. Along with
this, it also help investigator in improving its career growth by developing its skills and
knowledge about how management of culture diversity help company in improving workers
performance. This will contributes in improving company performance and at the time also
assist in developing positive brand image. The main focus of this research is to determine the

specific issue that faced by organisation in developing culture diversity at working. With the
help of this both researcher and company can easily attain positive and reliable results at the
end of the project.
Section Three: Literature sources searched
Role of managing culture diversity at working area
According to Barak, (2016), Due to globalised world, every business organisation required
diverse workforce as it support in promoting innovation at working area and also contributes in
improving overall performance level of company. At workplace, each and every employees
belongs from different culture. This is the reason that organisation is responsible for managing
them with the aim of creating positive and healthy working environment. This will support in
making workers productive and also encourage them to build healthy relation at workplace. It
directly contributes in creating positive brand image at market place.
Challenges faced by company in managing culture diversity within the organisation
According to Latham, (2014), managing culture diversity is not an easy task for company
because it increase the chances of issues and complexities between workers. This can be put
negative impact over the company and employee performance as well. In this regards, there are
various challenges that faced by business organisation at the time of managing culture diversity
within the working areas like; ethnic and cultural difference, difference in communication and
language, age differences and many more. All these are negatively affect the workers
performance worked within the company.
Ways by which Boost Plc can manage culture diversity in improving employee performance
According to Mahmood, Iqbal and Sahu, (2014), it is important for business organisation to
managing workers who are belongs to different culture as it help them in improving employee
performance and make them able to take all the responsibilities to do their best. In context of
this, there are some effective alternative ways which can implement by company with the aim
of managing culture diversity such as, creative collaboration, constant communication, develop
inclusive policies and practices, provide diversity training and many more. With the use of
these ways company can easily improve workers performance and make them able to attain
their set goals and objectives.

References
Barak, M. E. M., 2016. Managing diversity: Toward a globally inclusive workplace. Sage
Publications.
Latham, J. R., 2014. Leadership for quality and innovation: Challenges, theories, and a
framework for future research. Quality Management Journal. 21(1). pp.11-15.
Mahmood, F., Iqbal, N. and Sahu, S. R., 2014. The impact of human resource management
practices on employee performance in banking industry of Pakistan. Euro-Asian Journal of
Economics and Finance. 2(1). pp.86-99.

Section Four: Activities and timescales
Activities to be carried out during the research
project :
Introduction
Aims and Objectives
Literature Review
Methodology
Submission of research proposal
Data Collection
Data Analysis
Conclusion and Recommendation
Submission of final report
3
5
9
15
1
28
24
5
2
Milestone one: ____Literature review __________
Target date (set by tutor): _____ _9 Days ______________
Milestone two: __Data collection ________________
Target date (set by tutor): ______28 Days ______________
Gantt Chart: It is an useful tool in research project. This tool helps
researcher by providing accurate time to start and complete each
activities of study. In this chart different activities have been included
which will be shown as below:
6

Section Four: Research approach and methodologies
Types of research: For undertaking study in a successful manner there are mainly two types of
research i.e. qualitative and quantitative. In this investigation, quantitative method will be
applied by researcher with the aim of gathering reliable information from questionnaire.
Research Approach: It is related with the procedure in which research will be carried out. In
this two research approaches are there such as inductive and deductive. From these approaches
researcher will be applied deductive approach of research because it contributes in collecting
authenticate information from questionnaire as it is part of primary source.
Research Philosophy: It is refers to the beliefs in which entire activities of investigation
should be undertaken by research as it divided into two parts like interpretivisim and
7

positivism. For undertaking this study positivism philosophy will be used by researcher as it
help in determining as well as analysing accurate impact of research. With the assistance of
this researcher can draw a valid conclusion and make it more authenticate.
Data collection: For collecting data towards the particular research topic there are two two of
methods such as primary and secondary source. Both are effective for undertaking this
research. In this regards, primary method, questionnaire will be prepared because it help
researcher in providing valid and reliable data on the basis of respondents view points. Further
more secondary method of data collection includes magazines, books, articles and so on to
gather relevant and detailed sources. By using this, researcher can easily take right decision
and draw a valid conclusion.
Sampling: It is based on the effective process that used to selecting group of people from large
population with the aim of gathering accurate information. In this regards there are two type of
sampling techniques such as Probability and non-probability. From these type of technique
probability sampling will be used by investigator to select sample size on random basis. In this
researcher select 50 respondents as a sample size to gather relevant data.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
8

9

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
To determine the importance of culture diversity in managing
workforce at workplace”. A study on Boost Plc.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
10

Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults
How will participants be recruited (identified an approached)?
Participants of this research will be recruited by using simple
random sampling as a type of probability sampling. By using this
sampling 50 respondents will be recruited by the researcher on
random basis.
Describe the processes you will use to inform participants about what you
are doing:
In order to convey all information to the respondents, website, mobile application, social
media, etc. are consider more effective ways which will be used by researcher.
How will you obtain consent from participants? Will this be written? How
will it be made clear to participants that they may withdraw consent to
participate at any time?
By using questionnaire, investigator will obtain consent from all participants of research
which will be written in form.
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues
arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No
11

Will you debrief participants at the end of their participation (i.e give them a
brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?(This
could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance
with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Researcher
During the research:
Researcher
Where will the data be stored?
Computer systems is essential technology used by researcher to store data of each
participants.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
12