Research Methods: Corporate Culture Impact on Employee Satisfaction

This research proposal examines the influence of corporate culture on employee satisfaction within the UK, using Amazon as a case study. The rationale highlights the importance of corporate culture in enhancing business efficacy and addressing organizational complexities. The aim is to analyze the impact of corporate culture on employee satisfaction at Amazon, supported by specific objectives that explore key factors, adverse impacts, and methods for enhancing employee satisfaction. The methodology outlines a deductive research approach with a descriptive design, utilizing both primary (questionnaires) and secondary data sources (books, journals). Data analysis will involve frequency distribution tables to interpret the results. The proposal includes a literature review, research questions, and a Gantt chart to manage the research timeline. The research aims to provide insights into the factors considered in corporate culture, its impact on employee satisfaction, and strategies for improving employee well-being within the company. The proposal also includes a detailed discussion of the methodology, including the research approach, design, and methods to be used.

Research Methods

Table of Contents
TITLE..............................................................................................................................................3
RATIONALE .................................................................................................................................3
AIM..................................................................................................................................................3
OBJECTIVES..................................................................................................................................3
METHODOLOGY .........................................................................................................................4
DATA ANALYSIS ........................................................................................................................6
REFERENCES ...............................................................................................................................7

TITLE
“The influence of corporate culture on employee’s satisfaction in UK”. A case study Amazon.
RATIONALE
The major reason of selecting this topic is to understand such aspects by which impact
over employee’s satisfaction in relation to corporate culture. By analysing these concepts
appropriate assistance can be rendered over dealing with various concepts of business and
organisational complexities. In current time this is being examined that there are numerous
concepts due to which this is imperative to hold high corporate culture within an organisation so
that various complexities can be tackled and business efficacy can be enhanced (Urinov, 2020).
On the other hand there are various dimensions which are required to be hold by business so that
to gain higher business insights and to develop such market sufficiency.
AIM
To analyse influence of corporate culture on employee satisfaction in UK. A study on
Amazon.
OBJECTIVES
 To explore factors considered in corporate culture within an organisation.
 To identify impact of adverse corporate culture on level of employee satisfaction.
 To determine the ways of enhancing employee satisfaction within business of Amazon.
RESEARCH QUESTION
 What are the factors considered within corporate culture within an organisation?
 What is the impact of adverse culture over employee satisfaction
 What are the ways used for enhancing employees satisfaction within Amazon?
LITERATURE REVIEW
This can be said that organisational culture is wholly associated with such successful
strategies through which managers and leaders are able to solve various problems. This is the
major reason that to promote employee satisfaction in such a manner that development of overall
employee can be provided. In the context of Amazon the company is opting for appropriate
corporate culture so that to minimise possibilities of decreasing employee satisfaction.
Employees are regarded as prominent asset for the business as in order to make them happy

various efforts are required to be ascertain so that to build up their trustworthiness and increased
efficiency. The major dimension of corporate culture is providing self-satisfaction to employees
and in this manner there are various aspects which are required to be analysed so that to gain
appropriate business insight in the manner and to inhale higher succession opportunities. For
employees there are differential issues which are faced by them while working in corporate
culture and these are mitigated by putting several efforts by manager in terms of enhancing
employee satisfaction.
METHODOLOGY
Research methodology is defined as that segment of research which is associated with
determining appropriate research results. This is the specific technique which is used in order to
identify, select and analyse such information related to research topic. Selection of appropriate
research methodology will be helpful for researcher to gather such information which could be
useful for concluding research objectives in appropriate manner. In the context of above research
methodology is elaborated as under:
Approach: Research approach is defined as the method in which appropriate plans are made in
respect of research process. As according to relevance of hypothesis and research objective,
research approaches are framed so that to meet overall rationale of research. There are two types
of research approaches such as inductive and deductive. Inductive research approach is used in
order to draw unused conclusions out of research (Kawiana and et. al., 2018). Under this
research approach conceptual framework is used so that results can be ascertained out of existing
research. Besides this in inductive approach is wholly dedicated to examine such aspects in
research by which overall judgement can be performed in relation to analysing the same
information. The major limitation of inductive approach is that there is no theory to test results.
On the contrary deductive research approach is associated with generalising information along
with dealing with general concepts of research. In deductive approach scientific research process
gets to start and in this manner research investigation can be completed. Researcher uses existing
theories so that to frame appropriate hypothesis and to draw significant conclusion. In the terms
of this research, deductive approach will be followed so that to provide appropriate conclusion
out of research. This approach will enable the researcher to develop such understanding in which
overall objective out of research can be attained.

Design: Research design is defined as the manner in which overall research will be framed and
met with its ultimate objectives. This is denoted as the overall strategy which will be used in
order to carry out the whole research in such a manner that through collecting data appropriate
results out of research can also be framed (Zameer and et. al., 2018). This is the technique which
is chosen by researcher so that to explain research topic and to review their experiments
performed. There are two types of research design such as descriptive, exploratory and
experimental. In descriptive research design the research get based over such situation in which
theory based results can be gathered and analysed as well. Whereas experimental research design
is used and could be helpful in defining relationship between causes and effects of results so that
various variables can be analysed in appropriate manner. On the contrary exploratory research
design is providing wide explanation in respect of developing theories and explaining subject
results so that appropriate details can be gathered by researcher in order to analyse framed
research objectives. In this research descriptive design will be followed so that to gather
appropriate research results (Ashton, 2018). Besides this as this research is providing appropriate
research outcome as in terms of analysing significant information this could lead in developing
research results by researcher.
Methods: Research methods are defined as such processes which are used within research so that
to finish the overall research in appropriate manner. On the other hand, by using appropriate
research method, prominence within research can be gathered. There are two types of research
methods such as primary and secondary (Meynhardt, Brieger and Hermann, 2020). In the context
of primary research methods, these are linked with gaining information in direct manner so that
to develop appropriate understanding. Besides this secondary data is categorised as such aspect
in which information will be collected through second hand sources such as books, literature,
articles and journals. Under this research using both the methods will be used. As in the terms of
primary methods data will be collected with the help of questionnaire. On the other hand in terms
of secondary method, books and journals will be used.
Participants: In terms of participants different candidates are asked about impact of corporate
culture over employee level of satisfaction. This can be said that by analysing these aspects
research objectives can be attained in specific manner. Participants are playing appropriate role
in order to align research role in significant manner.

Validity and reliability: This is imperative to gather information from reliable and valid data.
There are multiple options that can be used by researcher in order to gain appropriate insight of
research and dealing with various complexities as well (Ekhsan and et. al., 2019. Under this
research questionnaire will be used so that to draw appropriate research results. Questionnaire is
an authentic method which can provide certain edge for gaining appropriate advantage as well.
GANTT CHART
DATA ANALYSIS
Data analysis is the tool which can be used in order to gather such efficiency so that
research results can be attained. In this research frequency distribution table will be used in order
to accumulate results obtained by various respondents and to attain research objectives in
appropriate manner. There are various aspects which are required to be considered while
analysing gathered data. This method will lead in developing such aspects which is helpful in
determining research results by undertaking direct and indirect aspects all together. Data analysis
is one of the significant steps which is leading in developing such aspects in order to analyse

results in appropriate manner. There are numerous steps which can be undertaken so that to
manage the implication of overall research and by using frequency distribution table relevant
results to research can be used in appropriate manner (Hickman and Silva, 2018). Data Analysis
is the process of systematically applying statistical and/or logical techniques to describe and
illustrate, condense and recap, and evaluate data. There are a number of issues that researchers
should be cognizant of with respect to data analysis. To help you understand the potential of
analysis, the meaning, and how you can use it to enhance your business practices, we will answer
a host of important analytical questions.

REFERENCES
books and journals
Ashton, A.S., 2018. How human resources management best practice influence employee
satisfaction and job retention in the Thai hotel industry. Journal of Human Resources in
Hospitality & Tourism, 17(2), pp.175-199.
Ekhsan and et. al., 2019, November. The Impact Of Motivation, Work Satisfaction And
Compensation On Employee's ProductivityIn Coal Companies. In 2019 1st
International Conference on Engineering and Management in Industrial System
(ICOEMIS 2019) (pp. 406-415). Atlantis Press.
Hickman, C.R. and Silva, M.A., 2018. Creating excellence: Managing corporate culture,
strategy, and change in the new age. Routledge.
Kawiana and et. al., 2018. The influence of organizational culture, employee satisfaction,
personality, and organizational commitment towards employee performance.
International research journal of management, IT and social sciences, 5(3), pp.35-45.
Meynhardt, T., Brieger, S.A. and Hermann, C., 2020. Organizational public value and employee
life satisfaction: The mediating roles of work engagement and organizational
citizenship behavior. The International Journal of Human Resource Management,
31(12), pp.1560-1593.
Urinov, B., 2020. REVIEW OF THE TRENDS OF MANAGEMENT: CORPORATE
CULTURE OR ORGANIZATIONAL BEHAVIOR. Архив научных исследований,
33(1).
Zameer and et. al., 2018. Corporate image and customer satisfaction by virtue of employee
engagement. Human Systems Management, 37(2), pp.233-248.