Impact of Culture on International Business Management Practices

This report explores the significant role of culture in international business management, focusing on a global consultancy firm with offices in Japan, Brazil, and Germany. It defines culture as acquired knowledge that shapes social behavior and emphasizes its importance in international interactions. The report addresses communication challenges, highlighting potential translation issues and the need for multilingual employees to bridge gaps between teams. It also discusses the impact of varying attitudes towards business, particularly contrasting approaches to social equality and organizational hierarchy in countries like Japan and Germany. Furthermore, the report underscores the importance of workplace etiquette, including formality of address, in fostering effective international business relationships. The conclusion emphasizes the need for companies to navigate cultural differences to succeed, acknowledging challenges like communication barriers, language problems, and etiquette issues, all supported by relevant academic references.

INTERNATIONAL MANAGEMENT

TABLE OF CONTENTS
Introduction
Role of cultural in international business
• Communication
• Attitude
• Etiquette
• Conclusion
• References

INTRODUCTION
 International management refers to the business
operation of the organisation that serving the
market and operating in more than one country.
 The present report based on global consultancy
firm that has office in Japan, Brazil and
Germany.
 The report discusses national and organisational
cultural that can affect the business.

ROLE OF CULTURE IN INTERNATIONAL BUSINESS
 Culture can be defined as the acquired knowledge that people use to
interpret experience and generate social behaviour.
 It is important to recognize that culture is learned and helps people in
their efforts to interact and communicate with others in the society.
 In international there are different types of issues faced by the
company because location as compared to other location.

COMMUNICATION
• Communication plays an important role in the international business
because it might effective sometimes and also creating the difference
between succeeding or failing in new market.
• When the communication is effective there is risk of lost in
translation.
• Chosen company has large number of team in Japan because
headquarter established at that place only.

CONTINUE
• When meeting of training conducted by firm the Japanese employees are not able to communicate
from Brazil and Germany team.
• At the same time the message conveyed by team would not going to pass further to another team.
• For this situation the company hire those employees who are good at 2-3 languages and able to
translate the point of meeting to others.

ATTITUDE
• For the business it is need to aware about different culture
that have different attitude towards business.
• Countries like Japan and Germany are emphasised on
social equality that are relatively flat organisational
hierarchy.
• This is related to their informal approach for
communication and cooperation normally at the heart of
their organisations.

ETIQUETTE
•Workplace etiquette is something else that businesses need to be
aware of if they are working internationally.
• The formality of address is another key thing to consider within
international businesses when communicating with colleagues and
clients from different cultures.
• They are comfortable with being approached on a first-name basis
or they prefer titles and surnames.

CONCLUSION
• It has been concluded that there is different culture of different place in
order to manage the business.
• Some of the major issues that are faced by the company such as
communication issue, language problem or etiquette issue.

REFERENCES
•Aguilera, R.V. and Grøgaard, B., 2019. The dubious role of institutions in international business: A
road forward. Journal of International Business Studies, 50(1), pp.20-35
•Wettstein, F., Giuliani, E., Santangelo, G.D. and Stahl, G.K., 2019. International business and human
rights: A research agenda. Journal of World Business, 54(1), pp.54-65.