MG414: Enhancing Success Through Organizational Culture at GSK

This report examines organizational behavior within GlaxoSmithKline (GSK), focusing on the impact of organizational culture on employee motivation and overall effectiveness. It classifies GSK's culture using Charles Handy's philosophical model, analyzing power, role, project, and people cultures. The report evaluates how effective communication, driven by good leadership, improves organizational culture, referencing Berlo's SMCR model. It further assesses the role of culture in motivating workers, utilizing Maslow's hierarchy of needs to address physiological, safety, belongingness, esteem, and self-realization needs. Finally, the report critiques approaches GSK can use to enhance its success by listening to employees, fostering collaboration, and promoting disciplined management, all contributing to a positive and productive work environment. The analysis is based on both secondary and primary research, providing a comprehensive overview of organizational behavior principles within the context of GSK.

ORGANIZATIONAL
BEHAVIOUR

Table of Contents
INTRODUCTION................................................................................................................................3
Classifying organizational culture in channel with a philosophical model.....................................3
Culture improve effectiveness of organization with focus on communication...............................4
Estimate the role of culture on worker motivation..........................................................................6
Criticize how the company may use the culture of the management to further increase its success
.........................................................................................................................................................7
CONCLUSION....................................................................................................................................8
REFERENCES.....................................................................................................................................9

INTRODUCTION
Organizational behavior is refers to as study of essential elements like employee's behavior
at workplace that has been influences by individuals, management and other activities conduct in
business organizations. The main target of its is to modernize organizational concept and develop a
better approach of organizational life. The current assignment will be based on GlaxoSmithKline,
which falls under the category of multinational pharmaceutical company in UK. It is leading
pharmaceutical company and ranked behind other companies by their competitors. The study will
explain theories, models and concept related to the employee behavior in the workplace and also
demonstrate people behave, interactions at work at individual, group and organization levels.
Furthermore, the report will justify impact of organizational culture that may have on the
organization and role of culture on employee motivation. Lastly, it will also clarify philosophies and
concepts of organizational behavior in the context of chosen firm and give venture situation (Bryant
and Merritt, 2021).
Classifying organizational culture in channel with a philosophical model
Charles Handy famous culture that links distribution of organizational culture to witness in
the form of framework. Handy consider that there are main four types of culture which determine
by an expansion to which management is established and centralized. These are:
Handy's model of organizational culture-
Power culture- Management with this culture in GlaxoSmithKline may influence
performance and behavior of individual and teams positively, in term of using their power ethically
to reward them and enhance their motivational level. The firm is governed by this and has powerful
management that impact on action and beliefs. Manager affect plan in firm, to use their power in an
effective manner. By studying organizations, may start to exist market when people's are not
protective to check or switch action. They can take place by improving of organizations that drive
from regular learning. It is then visible, firm may upgrade through outlay of potential which bring
innovation and creativity. For example, by giving rewards to employees may boost the team
performance and encourage them to do more for the organization (Xiang and Yenika-Agbaw, 2021).
Role culture- With this type of culture, management in organization may positively
influence performance and attribute of employees, in term of delegating roles and accountability on
the basis of their interest level. These determine formal system regarding values and beliefs. It
facilitates big firm to increase tasks between their employees and ensure work is covered without
failure of similarity. They particular favorable for special role like for marketing, program
management etc. The major drawback of these culture is that individuals who do not conform are

criticized and every change in the workplace is to be considered carefully. This culture varies each
subordinates that delegated towards the performance and authority. In which perform their duties
and function within management.
Project Culture- Just like above types of organizational culture, it may also influence
workers performance and actions in positive manner, when task is allotted at workplace on the basis
of skills and efficiency of individuals, instead of considering their physical appearance. These type
of organization comes with familiar concern and specializations appear collectively to build team.
In these type of culture every team member contribute equally and fulfill tasks in the most innovate
way. For example, when company assign a work to employee he performs efficient manner in
which they achieve targets and come in to a positive impact within the management. It offers
circumstances by which subordinate connect with another person to build connection in manner to
create good environment, also maintain smooth functioning. By clarify situation mutually enhance
unity and usually defines employee success in addition of identified needs and requirements of
organization. (Thompson and Unachukwu, 2021).
People Culture- With power culture, leader and manager may act in such a manner, which
made them capable to influence employees in term of increasing their performance and productivity
extent, even better than last few months or years. GlaxoSmithKline may follow culture of people
culture in which, individuals are more concerned about their organization by increasing their
efficiency in workplace. Employees just come to office for earning money, and they are loyal
towards an organization. Also, by encouraging people in order to raise their performance and
effective to achieve organizational objectives. They always remember that firm is first preference
more than anything else. So, these are the four organizational culture that differentiated power, role,
task and people culture that signifies in the management (KHOLIKOV, 2021).
Culture improve effectiveness of organization with focus on communication
Organisational culture enables the employee to give their full participation in every activity
of company whether it's their board meetings or decision-making process. Effective culture clears
the vision, mission, objectives of the organization which helps them to earn success for the
company (Jalal and Toulson, 2018). An effective culture allow each and every employee to share
their views and opinion which also boost their morale to carry out company's task in effective
manner. Good communication skills are more important to maintain a positive and healthy work
culture. Transparent communication plays an important at each level where each employee and
employer of the organization can pass their message easily for the effective work. Safe culture
supports the effectiveness of the communication in the organisation. In Glaxosmithkline

pharmaceutical company of UK there product and services are accepted by numerous customers
across the world. For that they also need to improve their culture for better result. Implementation
of healthy and supportive culture can help them in the productivity of their company.
Effective communication is drive by the good leadership, as if leader of the company does
not posses good skills then it will be difficult for the employee to survive in such culture. Therefore,
leader of the company must be skilful person so that it would be good for the employee they get
motivation and guidance to move forward to achieve the business goals. Leader allows the
employee to participate in company's decision-making process which enhance their communication
skills and allows them to effectively interact with their customers for the marketing of their
company (Ejere and Jarbandhan). Leader should also choose right words to express or to practice
before speak up which improves the communication skills at workplace.
Berlo's SMCR communication sources:
Source: Source is define as a sender who pass their message to the receiver, which can
include the communication skills, sender's way of talking, attitude, body language etc. through
which they can express it to the receiver. In Glaxosmithkline organization for the effectiveness of
their work culture leader must have to posses good communication skills so that they can easily
motivate their employee to go in forward direction. Also their attitude make them able to understand
everything which enhance the interaction between them.
Message: Message is the information, content which can be shared. Therefore, leader can chose
good to deliver their message to employee. By which communication process becomes an easy way
to interact with employee in a simple manner.
Channel: Channel is the medium through which the employer can flow their information to their
employee.
Receiver: Receiver receives the message flow by the sender, through communication channel and
revert accordingly and helps employees in communcication through this chain.

Therefore, Glaxosmithkline organization can apply this model for the effectiveness of their
organizational culture. Through this there company's leader can easily convey their message with
good and interactive communication skills and involve other employees to in the company's main
function for the effectiveness of their company. Also determine this by proper focusing on different
sources of communication with the aim of achieving and evaluating organizational culture.
Therefore, healthy culture drives the better and transparent communication in work culture (Griep,
Wingate and Brys, 2017).
Estimate the role of culture on worker motivation
Organizational culture plays a critical role in developing and maintaining the motivational
level among employees. Motivation is the key source of employees growth and improvement within
a company, which put positive impact on organizational progress as well. There are several ways
available in the world of business that management with GlaxoSmithKline may utilize by taking
strategic models into consideration related to same purpose and these are;
Maslow's hierarchy of needs-
Physiological needs- High employee turnover is the major challenge that management
within chosen company may face. In the context of that situation, leader may take action to
motivate employees by offering them facility to stay as home facility or apartments, where they live
until working in firm. For example, by providing employees proper rest from which they feel relax
and energetic to work in efficient manner (binti Mustapa, 2021).
Safety needs- The most common, but effective source of employee motivation is their
health safety facility provide by management in GlaxoSmithKline, which play vital role in the

context of current situation that they may effectively and appropriately overcome. For example, by
giving financial security through employment and social welfare.
Love and belongingness- After fulfillment of both needs, the third need is social and
involves feeling of belonging. Another source of employee motivation in company that leader may
take into their consideration is respect and concern that they give to all workers instead of making
differences between existing and new candidates. By giving respect to employees and taking care of
their needs, management may retain skilled people, who doesn't care about and influence by
managerial change.
Esteem needs- It is important for company to provide freedom to all employees, which play
vital role in term of increasing their performance and productivity level and helps to boost morale of
all candidates. Freedom at workplace to communicate and collaborate give staffs reason to work in
positive & productive manner. The primary element of its are self-respect and belief that are
valuable and deserving of dignity (Nurshobah, Awalya and Sunawan, 2021).
Self-realization- It provides high satisfaction and define fulfillment of employee's potential,
personal growth etc in organization. After obtaining appropriate satisfaction by working in
GlaxoSmithKline and fulfilling needs, employees may never expect to switch to another company
offers. As they prefer to stay with chosen organization and allow it to be productive by becoming a
productive employee.
The improvement may hardly find from excitement and tone of work and culture itself. Perhaps
from key value, that advice culture of entrepreneurship between employees awareness projects and
suitable time that makes simpler for group member's to fit in convenient work environment. Also,
increased productivity by proper dedication of employees towards firm in order to be in effective
manner. Good organization culture may benefit company in a way to achieve appreciation by
considering them most preferable work environment in which employees feel satisfied as part of
organization. In order to do so firm may maintain budget and becomes more productive in the
market.

Criticize approach that company may use in organizational culture to further increase its success
Listen to employees- By hearing the opinion of employees their ideas, conflicts may help in
building good workable environment. From this company may earn employees trust and support
that give him proper satisfaction and motivate employees to do more for the organization. For
example, by conducting a meeting for employees in which they share their ideas and thoughts
regarding their work or anything else and leader listen this and implement it that improve the
culture of organization.
Collaboration- It focuses on flexibility for peoples in order to which they perform in team
by collaborating with each other to perform particular task and everyone is free for sharing their
ideas and opinions regarding project of GlaxoSmithKline. For example, by collaborating with
employee in program me and work that gives feeling of independence and feel to free in
management by sharing their skills (Yu and et.al, 2021).
Follow Manager- Corporate culture require to be discipline toward firm by following the
rules and responsibilities. If employee is doing their job in effective manner and also follow
procedures of recommend company as better place to work. In order to enhance their productivity
and builds a good atmosphere in the organization that improve the culture and leads to get success.
Give proper response- In organization it is important to give feedback on regular basis by
which employee productivity increases that may align their performance with organization culture

and praise behavior that matches values and develop areas that need improvement. By which
company enhance its success in order to achieve desired targets and goals of organization.
Reward Employees- It best represent management culture that seek in GlaxoSmithKline
and recognition reach culture may also reduce turnover by giving longevity. Managers accept this
because it provides satisfaction to employee by receiving remuneration, incentives, people do their
best for the organization. By providing employees good remuneration their profitability also
increases and enhance the performance of employees and increase productivity in organization (Ali
and Anwar, 2021).
Illustrate suitable organization culture- Adapting good corporate culture in company may
establish an effective employee who hardly work to achieve aims and targets of firm. Culture that is
based on mutual understanding between employees gives satisfaction to people in order to do their
work in productive manner. Also, build structure or patterns that evaluate sign that firm can trust
employees.
An organization needs to have a proper culture in order to inspire other individuals to work.
For example, if a manager behaves properly with his employee and doesn't indulge in any politics
within the organization then the management is bound to succeed. The team holds an important role
in the professional and personal lives. In the field of business, there are project teams, quality teams
and product teams. Each of the team is different in nature and their roles are different. An effective
team may perform effectively if it comprises the following six factors such as purpose, right
individuals and organization support, focused coaching and have a clear knowledge of the norms of
conduct. In order for becoming an effective team, a group must have established clear goals and
objectives. It requires maintain a result-driven structure by which an effective team should comprise
the righteous competent team members. The team should ensure that the members have efficient
knowledge, education and training skills.
CONCLUSION
On the basis of above discussion it has been concluded that by creating proper culture with a
theoretical model working environment at workplace and take pleasure of gaining competitive
advantage. They have successful acquired skilled employees who are working harder and
contributed to achieve set aim and strategic achievements. Also, improves organizational
effectiveness with different sources of communication by focusing on them. Furthermore, from
above analysis, it has been defined role of culture in order to motivate employees by Maslow's
Hierarchy Needs that applied by the management that has enhanced the motivation level of
employees. It justifies the company culture of management to increase its success in the company

from several phases like by reward employees, encourage social learning, providing regular
feedback etc. It has been determined that effective groups by working together has achieved
strategic goals of the company that helps in criticizing company's culture of management in order to
increase success of chosen firm.

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