This report, designed for ISMM Level 6, focuses on leading a culture for responsible selling. It explores the impact of such a culture on an organization, evaluating legal, regulatory, ethical, and socially responsible requirements. The report analyzes the impact of these principles on sales practices and organizational culture, including practices that could bring selling into disrepute. It also examines legal and regulatory requirements governing contracts, organizational policies, and the consequences of non-compliance. Furthermore, the report addresses how to lead a culture for responsible selling, evaluating methods to gain commitment, develop policies, and support the sales team. Finally, it analyzes challenges in implementing such a culture and evaluates potential solutions, providing a comprehensive overview of ethical and responsible sales practices.