Marketing and Entrepreneurship: Cultural Values and Strategy Analysis

This report delves into the influence of cultural values such as individualism, masculinity, and femininity on organizational design and management strategies. It emphasizes the importance of respecting cultural diversity within the workplace to foster collaboration and avoid discrimination. The report also compares strategy formulation and implementation, arguing that proper formulation is crucial for achieving desired organizational outcomes and return on investment. The analysis highlights the need for businesses to prioritize cultural sensitivity, reduce gender discrimination, and formulate strategies that align with organizational missions and objectives. The reflective assessment underscores the significance of cultural diversification, gender equality, and strategic planning for overall business success, recommending effective communication and employee engagement as key elements for creating a robust organizational structure.

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Marketing and Entrepreneurship
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Impact of cultural value of individualism, masculinity and femininity on organizational
design and management Structure
Individualistic culture refers to the diverse population and the personal achievement
(Trappey, Trappey and Mulaomerovic 2016). However, in an individualistic culture the
individuals are considered as good and independent. Hence, in an organization it is important to
give value to the culture of each individual to bring the cultural diversity in the workplace
(Gorodnichenko and Roland 2016). On the other hand, masculinity refers to the male and the
masculine traits. On the other hand, femininity refers to the womanliness and the feminine traits.
These three components have a great impact on the organizational design and the management
structure.
Providing respect to the cultural value of the individuals within the workplace is a vital
element of the organizational design. However, it is important for the organization to understand
the belief and the perspectives of the each individual from different cultures. This will enable
them to maximize the collaborative work in an organization. However, cultural discrimination
with the individuals within the workplace may affect the image of an organization (Oyserman
2016). In order to bring the cultural diversity an organizational design needs to provide equal
opportunity to the each individual in a workplace those belong from the different cultures.
Therefore, effective communication is a part of organizational structure and the management
structure. In order to establish a good communication with the employees it is necessary for the
organization to give value to individualistic culture as it makes the management effective and
improve the structure of the organization. Masculinity and femininity have a major impact on the
organizational design. However, it is crucial for the organization to reduce the gender
discrimination and give the similar opportunity both male and female employees within the

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organization based on their capabilities. Gender discrimination within the workplace affects the
management structure and the organizational design (Mikucka 2014). Therefore, it is important
for the business organization to provide better opportunity to the female workers as women need
more support from the society to improve them personally and professionally. Providing support
and better scope during their work an organization may able to build a good image. A good
organizational design includes fair framework and transparency which provides equal right to the
employees from different religions. On the other hand, there should not be any gender
discrimination within an organizational design and management structure as it will leave
negative impact on the brand image of an organization. The management needs to adopt more
strategy that will enable them to provide respect to the individualistic culture and the opportunity
to both male and female workers. In order to develop a good organizational structure and strong
management it is crucial for all business organization to reserve the employee right those belong
from different cultures. Therefore, providing equal opportunity to the employees can be done
through incorporating reduction of gender discrimination and providing value to the
individualistic culture within the organizational design.
Comparison between the strategy formulation and strategy implementation
Strategy formulation is a method through which an organization is able to select
appropriate techniques to meet their defined objectives (WANG et al. 2016). On the other hand,
implementation of the strategy is the process that includes various stages to achieve the desired
goal of an organization. Strategy formulation and strategy implementation both are the vital
elements of the business framework while strategy formulation is more important rather than the
strategy implementation. However, strategy formulation consists of a framework that leads an
organization to get the anticipated outcomes. Formulation of the strategy is based on the

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changing environment and a strategic plan is developed to communicate with the certain changes
in an organization (Wheelez and Hunger 2017). Formulation of the strategy allows the
organization to evaluate their resources and the budgets. However, if an organization implements
strategy before proper formulation of such strategy then it may affect the budget and profitability
of the organization. In order to maximize the organizational ROI or return on investment strategy
formulation is important before strategy implementation. Strategy formulation needs proper time
and it communicates with the vision and mission of an organization. Therefore, the employees
are able to understand the purpose of the strategic planning before implementing it. Strategy
formulation includes the strategic mission, strategic objectives, competitive strategy and
evaluation of the progress. These elements are essential for strategy implementation in an
organization. Strategic formulation is important than the strategic implementation as it focuses
on the competitiveness of an organization. In order achieve the competitive advantages
formulation of the sound strategy is necessary before the implementation of it. Apart from this
from the strategic formulation the organization gets an idea about their resource allocation to
incorporate the developed strategic plan in the existing system.
Strategy implementation depends on the strategy formulation as formulation of the
strategy gives a rigid framework of the strategic planning according to which the strategy can be
implemented (Chang 2016). However, if a business organization implement their strategy
without formulating it previously then it will harm their success of the business. On the other
hand, if the business organization formulate the strategy properly then it will be easier for them
to incorporate such strategic planning in their business. Moreover, strategic formulation provides
an overview of the developed strategic plan that leads the organization to give shape the strategic
planning by taking proper techniques.

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Strategy implementation is totally based on the strategy formulation. Hence, without
strategy formulation strategy implementation cannot be done (Ahearne, Lam and Kraus 2014). In
order to implement a strategic planning a preliminary idea is required for the employees of the
organization. Hence, without a guideline it is difficult for the employees to incorporate the
strategies within the system of the organization. However, a formulation of the strategy enables
the organization to forecast the profit or loss regarding such strategy before implementing it.
Thus, if the strategy is not formulated properly then the organization will not be able to get
success from the implemented strategy.
Reflective assessment
According to the above analysis it has been found that individualistic culture, masculinity
and femininity have a great impact on the organizational design and management structure. On
the other hand, it is important for the business organization to formulate their strategic plan
before implementing it to control the budget (Chang 2016). According to me cultural
diversification can be achieved within an organizational design by providing value to the culture
of the each individual within the organization. This will maximize the collaboration of the
employees and the management. On the other hand, reduction of the gender discrimination
within the organization is required for a good organizational design. However, providing similar
opportunity to the male and female workers within the organization can improve the image of the
company. Regarding me the organization should formulate a proper business strategy before
implanting the business as without the formulation of the strategy it is too hard to the
organization to give shape to the strategic planning. Therefore, it can be said that success of a
strategic implementation is based on the proper strategic formulation in an organization as the
overall success of a business is based on the strategic formulation. Moreover, it can be found by

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me that to develop a good organizational structure the management needs to communicate with
their employees belong from the different culture as it will build a trust between the employees
and the management, which reduces the cultural inequality.

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References
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