Statistical Analysis and Report on CHL Market Sustainability, 2019

This case study presents a comprehensive statistical analysis of Cunningham Holdings Limited (CHL), focusing on the market sustainability of its accommodation brands: Resort, Cottage, Classic, and Comfort. The analysis utilizes data from three Australian states and investigates various factors influencing average weekly accommodation prices. The study employs pivot tables, graphical representations, and ANOVA tests to examine price variations across brands, states, and locations (metropolitan vs. regional). Furthermore, independent sample t-tests are conducted to assess the impact of 'Comfort' accommodations on pricing and internal competition. The findings reveal statistically significant differences in prices between the Cottage brand and others, while state and location comparisons show no significant price variations. The introduction of 'Comfort' accommodations affects the Resort and Classic brands. The report concludes with an executive summary highlighting key findings and their implications for CHL's pricing strategies and market sustainability.