Market Sustainability Analysis: Cunningham Holdings Limited Report

This report presents a comprehensive market sustainability analysis for Cunningham Holdings Limited (CHL), focusing on its hospitality subsidiary and its four accommodation brands: Resort, Cottage, Classic, and Comfort. The analysis involves statistical methods, including one-way and two-way ANOVA, and t-tests, to assess pricing strategies, brand performance, and the impact of the Comfort brand on the market. The study examines the average weekly accommodation rates across different states, locations, and brands, aiming to determine the factors influencing pricing policies and competitive dynamics. Key findings reveal that the Cottage brand commands the highest rates, while the presence of Comfort hotels significantly affects the pricing of Resort and Classic accommodations. The report includes pivot tables, bar diagrams, and detailed hypothesis testing results, offering insights into CHL's market position and recommendations for sustainable business practices. The analysis supports the company's vision of creating sustainable products and services for globally connected communities by leveraging data and insights to build leadership and management skills.