Cupcake Glory: Business Plan - Enterprise Creation Project

This project presents a comprehensive business plan for Cupcake Glory, a cake shop venture. The plan outlines the business idea, vision, mission, and objectives, emphasizing a tailored approach to cake making. It includes an industry overview, business opportunity, value proposition, and business model, focusing on consumer demand. The project further details competitor and market analysis, proposing strategies for gaining a competitive edge through qualitative offerings and marketing. Marketing and operations plans are provided, along with a financial budget for the first 12 months, including human resources, operational costs, and marketing expenses. The conclusion highlights the importance of strategic planning for launching a successful business. The plan includes references to relevant academic sources.

Enterprise: Creating Your
Business

TABLE OF CONTENT
• INTRODUCTION
• Business idea
• Vision
• Mission
• Objectives
• Industry overview
• Business opportunity, value proposition and business model
• Competitor & market analysis and business strategy
• Marketing plan
• Operations plan
• Financial plan
• CONCLUSION
• REFERENCES

Introduction
Business launch strategy has huge level of importance as this will provides an
assistance to employees in performance of their operational activities. This
includes the all information about the initial level of workings and offerings in
market. This is not easy to build as includes the planning about every aspect
such market, competitors, trends and sources of funding. This has huge
importance in getting success within future activities. This information is
further use by management in development of business strategies and business
models that followed at ground level to combat challenges and grabbing
existing opportunities through providence of direction to staff members.

Business idea
The name of venture is Cupcake Glory. It is
the cake shop that having the main aim of
providing different kind of cakes to
consumers as per their wishes, needs and
requirements. Here, the main strategy to grow
business is building of cakes on demand of
consumers on the basis of their exact
requirements so they able to consume their
own taste and preference of products.

Vision and Mission
Vision
The main vision of an organisation is to build unique identity in market
where people recognise brand from their offerings.
Mission
The mission of an organisation is to capture large market share and
competitive edge through focusing over use of innovative business practices.

Objectives
The different objectives of venture named Cupcake Glory are defined below;
• To building unique image in market through focusing over tailored
approach of cake making.
• To gain market share by 20% within 1 year of time period.
• To attain profits from business operations within 1 year of time period.
• To improve the market coverage by 20% within 1 year of time period

Industry overview
Cupcake Glory has business operations in Food and Beverage industry within
confectionery sector. This industry wide range of business operations within
different sectors. Also, large number of different organisations exist in industry
that performs the actions for gaining large number of profit and building the
name from able to gain sustainability in market. Ultimately, there is huge
among of scope for organisations to grow their businesses in this industry.

Business opportunity, value proposition and business model
The opportunity that exists in front of an organisation that attracting both kind
of consumers who want cakes as per their own requirement or the one who
wants on urgent basis. So, precision in both levels help an organisation to gain
competitive edge. The same will work for an organisation as value proposition
where they able to satisfy the demand of both kind of consumers through
providence of same quality cakes. Currently, business model following by
venture is fulfilment of consumers demands along with providence of offerings
as per the current trends and market requirements.

Competitor & market analysis and business strategy
There is huge level of competition in market. Large number of bakery shops are
exists that provides their products and services to meet consumer needs. They
all are also focusing over the use of strategy about working on the basis of
current trends and needs. This clearly depicts the level of competition is high in
market and Cupcake Glory need to adopt the approach that will help to provide
competitive edge as compared to others. In this regard, best strategy to adopt is
providence of qualitative offerings on least possible costs along with use of best
marketing practices.

Marketing and opeartions plan
Marketing plan
Marketing will help an organisation to gain unique identify in market. In this regard,
Cupcake glory focuses over using of social media platforms. This not only help to reach at
wide range of people but also aid in saving cost of marketing. This allows the organisation
to stick over their main business strategy about cost leader.
Operations plan
The organisation will work with the aid of applying techniques like TQM, lean principles
and JIT. This help in improving quality of operations along with effective level of inventory
management. The benefit of this will be gained in form of optimum utilisation of resources.

Financial plan
Financial budget showing costing for initial work of 12 months is presented
below;
Particulars Amount (£)
Human resource 8000
Operational 8000
Marketing 500
Training and development 1200
R&D 2000
Total 19700

CONCLUSION
It has been concluded from the above presentation that there is huge need of
planning fro launching strategy. This help in building strategies according to
market needs. The benefit of same will be ascertained in future relating to
attainment of desired objectives.