Global Business Environment: PESTEL Analysis Report on CURRYS PC WORLD

This report presents a PESTEL analysis of CURRYS PC WORLD, a UK-based electrical retailing company. The analysis examines the impact of political, economic, social, technological, environmental, and legal factors on the business. The introduction highlights the importance of understanding the external environment for a company's smooth operation. The main body provides a detailed breakdown of each PESTEL factor, outlining both positive and negative impacts on CURRYS PC WORLD. For instance, political stability is seen as a positive factor, while economic recession poses a threat. The social factors are analyzed in terms of customer preferences, and technological advancements are discussed in relation to innovation costs. The report also considers environmental and legal factors. The recommendations suggest implementing advanced technology and providing employee training. The conclusion summarizes the use of PESTEL analysis and emphasizes the need for strategic adaptation to the external environment. The report also includes references to supporting literature.

External environment research and Analysis portfolio
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Executive summary
The global business environment is the integration of external and internal environment.
The external atmosphere involves social, economic, legal and technological as well as many
more. To smooth running of business organization, it is necessary to understand social
atmosphere of host nation in which they are functioning.
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Table of content
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
RECOMMENDATIONS.................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................6
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INTRODUCTION
The Global Business atmosphere is the integration of external and internal environment.
The external atmosphere involves social, economic, legal and technological as well as many
more. To smooth running of business organization, it is necessary to understand social
atmosphere of host nation in which they are functioning. In this report, the company is taken
named as CURRYS PC WORLD. It is British electrical retailing organization located in UK.
They provide different kind of products include white goods, information technology as well as
telecommunication and many more. In this report, there is a discussion regarding how external
environmental elements impose direct effect on business organization (Boasson and Wettestad,
2016).
MAIN BODY
PESTEL analysis is the framework include external environmental factor which is
considered by business organization thus it impose direct effect on company. Therefore, the
PESTEL analysis adopted by CURRYS PC WORLD that is given below:
Political factor involve employment law, Consumer Protection, government, leadership
and many more this impose direct effect on company.
Positive impact Due to stability in political condition of UK, the organization does not
need to change their policy that imposes positive effect on company.
Negative impact in addition to this, due to economic recession, the investor is not
confident towards foreign investor that is determined is a big threat for foreign outsider.
Economic factor involves element like disposable income, exchange rate, inflation and
many more.
Positive impact In addition to this, the organization provides variety of products and
services according to need and want of user that imposes positive effect on company.
Negative impact Due to increasing tax rate by new government to boost economy but
economy is still rising at lower rate that imposes negative impact on company.
Social factor involve age, lifestyle, population and many more which impose direct
effect on company.
Positive impact They provide product according to need and want of customer that
increases sales of organization.
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Negative impact In addition to this, due to frequent change in taste and preferences of
customer it imposes negative effect on organization.
Technological factor involve new discoveries, invention and many more.
Positive impact Therefore, the chosen organization focuses on introducing innovative
technology that is helpful in increasing profit margin of company in future period of time.
Negative impact In addition to this, it adds cost to the company that is determined as a
big threat for company.
Environmental factor involve various factor that impose direct effect on success and
growth of company.
Positive impact The organization focuses on providing eco-friendly products and services
to its users that increases standard of living of company towards society (Novikov, 2018).
Negative impact In addition to this, due to increasing pollution rate it imposes negative
effect on company.
Legal factor involves laws, regulations legislation and many more.
Positive impact The CURRYS PC WORLD follow on laws and regulations that is good
for business organization.
Negative impact In addition to this, due to frequent change in laws and regulation that
imposes negative impact on company.
RECOMMENDATIONS
 CURRYS PC WORLD can implement advanced technology in order to provide unique
product and services to its customers that help in achieving competitive edge over
rivalries at marketplace.
 In addition to this, they also provide effective training to its employees so that they
provide better services to its user.
CONCLUSION
On the basis of above given report, it is analyzed that PESTEL analysis is a framework
which is used by business organization in order to assess external environment which enforces
direct effect on company. There is also a recommendation which is adopted by organization for
increasing sales in future period of time.
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REFERENCES
Books and Journals
Boasson, E.L. and Wettestad, J., 2016. EU climate policy: Industry, policy interaction and
external environment. Routledge.
Novikov, S.V., 2018. Strategic analysis of the development of high-technology manufacturing
facilities. Russian Engineering Research, 38(3), pp.198-200.
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