Curtin University MKTG2006: Digital Communication Presentation

This presentation focuses on digital communication management, emphasizing personal branding and content strategy. It includes the creation of a WordPress site and the audit of a LinkedIn profile to showcase professional skills. The student aims to communicate a key story of their abilities relevant to their dream role using content, images, and a consistent tone. The presentation also reflects on enhancing the digital footprint through social media blogs and online discussion forums. The integrated approach demonstrates how strategic decisions support the brand story and improve overall online presence. Desklib offers a wide range of study resources, including past papers and solved assignments, to aid students in their academic pursuits.

Lin Mo
Dream Industry: Retail
Dream Role: Retail Manager

Key story communicated
• Knowledge in retail marketing.
• The story demonstrates professional skills in marketing and brand
promotion.
• The story depicts the strategies for marketing as per my knowledge
and efficiency.

Content Execution – Wix Homepage
• Information about myself and blogs on marketing.
• Designed with different images depicting the importance of physical
stores.
• Presented my skills and knowledge in digital marketing and retailing
to represent myself as a suitable candidate for the designation of a
Retail Manager.

Content Execution – Wix
• The blog post is relevant as it
reflects my knowledge in
marketing strategies to improve
business performance.
• The blog relates to my story as it
illustrates that I have an in-depth
knowledge about marketing and
how effective marketing can help
in improving business
performance.

Content Execution – Wix
• The blog post is relevant as it
reflects upon the processes that can
be adapted for improving the
experience of customers in physical
stores. This presents my idea of
marketing and customer experience.
• The blog reflects my awareness on
the steps that have to be followed
for increasing the customer
experience in physical stores. Thus it
relates to my skills required for
becoming a Retail Manager.

Content Execution – LinkedIn
• Content Updates: Not Applicable
• Groups joined: Social Media Marketing, Marketing & Communication
Network, Digital Marketing: Social Media, Search, Mobile & more
• Companies followed: David Jones
• My LinkedIn content reflects upon my personal and professional skills and
interests in the field or marketing thus makes my profile suitable as a Retail
Manager.

Integration
• Discuss integration of:
• Content – Marketing, Brand promotion, Retail Marketing
• Images – Cloth retail store, Branding, Digital Marketing
• Colours – Black and White combination
• Tone – Right tone of voice has been applied in the blogs
• The decisions being made for developing the story helped to present the
ideas related to marketing and promotion of brand.

Reflection
• Social media blogs will be created and blogging on Social media
websites will enhance my digital footprint.
• Yes, Social Media platforms will be used.
• My plans for LinkedIn is to connect with people and expand my own
network as far as possible.
• Social media blogging and Online discussion forums.