BUSM3322 Business Plan: Online Custom Clothing Apparel

This assignment presents a detailed business plan for launching an online custom clothing app. The plan encompasses various aspects, including market research, target audience analysis focusing on Australian youth and office workers, and a comprehensive SWOT analysis to identify strengths, weaknesses, opportunities, and threats. It outlines a marketing plan with details on the marketing environment, external and internal factors, competitor analysis, and niche identification. The plan also delves into product/service mix, pricing strategies, location considerations, distribution, branding, promotion methods, and customer service. Furthermore, it includes a legal plan covering business name, structure, licenses, regulations, contracts, and intellectual property. The plan incorporates primary research, market surveys, and secondary research from various online sources to support its findings. The ultimate goal is to provide a structured approach for launching a successful clothing apparel business.

Running head: MANAGEMENT
Business Start-up (Clothing Apparel)
Name of the student
Name of the university
Author Note:

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Table of Contents
Statement of Research Findings.................................................................................................5
Primary research.....................................................................................................................5
Figure No 1: Market Share of Clothing companies in Melbourne.........................................5
Figure No 2: Choice of Clothing companies in Melbourne...................................................5
Secondary Research...............................................................................................................6
Conclusion..............................................................................................................................6
Marketing Plan-Marketing Details.............................................................................................6
Marketing Environment.............................................................................................................6
3. External factors..................................................................................................................6
4. Impact of internal factors...................................................................................................7
5. Business SWOT Analysis..................................................................................................8
6. Target Markets...................................................................................................................9
Target Market Two..............................................................................................................11
7. Major Competitors...........................................................................................................14
Identify 3 Competitors.........................................................................................................14
Analysis................................................................................................................................14
3. Type of Competitor..........................................................................................................15
Unique value to customers...................................................................................................15
8. Competitors SWOT Analysis...........................................................................................16
9. Market Niche....................................................................................................................17

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10. Marketing Plan...............................................................................................................17
Product/ServiceMix Describe your product/service and how it benefits the customer.......19
Pricing Strategy....................................................................................................................19
Ranking of Competitors to your business............................................................................20
Place/Location......................................................................................................................20
a. Describe the location selected for your business.......................................................20
b. Distribution/Sales......................................................................................................21
Communication Channels....................................................................................................21
Branding...............................................................................................................................22
Methods of Promotion..........................................................................................................22
Customer Service Areas and Provision................................................................................23
Info graphic of the marketing position.................................................................................24
Figure No 3: Infographic of One Shop Solution..................................................................24
Position Statement................................................................................................................25
Branded Publication.............................................................................................................25
Legal Plan.................................................................................................................................25
Choice of Business Name....................................................................................................25
Business Name Availability.................................................................................................25
Business Structure................................................................................................................26
Rationale for Business Structure..........................................................................................26
Governmental Licences and regulation................................................................................26

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Australian Consumer Law....................................................................................................26
Regulatory Compliance procedures.....................................................................................27
Contracts..............................................................................................................................27
Advantages and Disadvantages of having contract in writing.............................................27
Practical Steps......................................................................................................................28
Negligence and Duty of Care...............................................................................................28
Insurances.............................................................................................................................28
Intellectual Property.............................................................................................................28
References................................................................................................................................30

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Statement of Research Findings
Primary research
The primary research was based on the findings of the competitor analysis and the
analysis of the market. A market survey on some questions like the competitor market
share, industry performance index was provided as the primary research sources
24%
28%14%
34%
Market Share
SHOWPO
THE ICONIC
MISGUIDED
OTHERS
Figure No 1: Market Share of Clothing companies in Melbourne
Source: (As created by the Author)
23%
22%
15%
40%
CHOICE OF CLOTHING
JEANS
T SHIRT
OFFICE APPERALS
OTHERS

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Figure No 2: Choice of Clothing companies in Melbourne
Source: (As created by the Author)
Secondary Research
The secondary research sources have been collected from different kinds of the
research papers as well as the different types of the news articles and other sources. The
business plan has been basically made out of collection of data from different online sources.
Conclusion
The following research has been an informative business planning that promotes a
clothing application to launch business in a structured manner. The clothing apparel business
will be launched to ensure success.
Marketing Plan-Marketing Details
Marketing Environment
3. External factors
Economic factor- in case of recession in the economy the economic condition slows down
and as a result, the situation of the company would led to generate less revenue. Therefore,
the earning from business will decrease along with the stock in the market. On the other hand,
if the Australia dollar devaluates the exports of the clothing stock will be cheaper and will be
a benefit for the business. However, an increase in the exchange rate will make shipping of
goods expensive.
Cultural/Social- the impact of social media trends can affect the market in two ways that is
between the company and the introduction of the product to the public (Magrath and
McCormick 2013). The concept of social corporate responsibility will affect the online store

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and it can attract the top talent. The organization creates the employee satisfaction in case of
retention rate and satisfaction level.
Technology- the change in technology can extract the opportunity and advantage of the
business. It will therefore lead to manufacturing of new products and services. A change in
technology will increase the productivity and reduce the manufacturing cost.
Political/Legal- the impact that the organization would persist with the changes in case of
copyright will protect the company from original expression of an idea in form of creative
work (Aminu 2013).
Seasonal/Climatic- weather can create a negative impact on the business because the adverse
effect can cause damage to property.
Environmental- the cause of recycling adds an environmental benefit as it reduces waste
cost and manages to reduce the amount of waste. It can save the company from paying the
landfill tax.
4. Impact of internal factors
Production facilities- the equipment that is suitable for the production is treated as strength
of the company because in the long run it will its production operation. The process comprise
of separation of raw material, treating and processing the equipment and arrange the facility
that is required for the production of customized clothes. It adds value to the business and
transform the input that is labor, capital, building, equipment and information into output
which is the final goods and service (Frazer and Stiehler 2014).
Financial resources- in case of financial resources the organization can predict the revenue
that can lead to an increase or fall of a disaster. The changes in the market condition are
unpredictable so the unit of financial resources can be a weakness for the company. The
deficit many lead to failure in manufacturing and production of the product.

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Human resources- the department of human resource can be considered as strength because
the entire functioning is depended on the human resource manager who caters to recruitment
process (Doucé and Janssens 2013). Acquisition of proper talent will lead the organization to
determine the employee who are hired and constitute the knowledge that would the
organization to be successful.
Location- the location tends to be one of the primary matters for a business to set up. It acts
strength because the potential success can be determined with the target audience and its
location.
Business image- if the image of the business is made strong the purpose of business image
will help the customer to differentiate between the competitive brands. It forms as strength
for the internal factor that would assist the customers to take decision about their wants and
needs.
5. Business SWOT Analysis
Strategies
S Business Strengths
1. Price of the product will be set at
a reasonable rate.
2. The manufacturers will focus to
produce all variation of sizes.
3. Provide quality product.
How you will maintain these strengths in
your business?
The following strengths can be
maintained in the business with the help
of a supervisor and the management team
who will assist to fulfil all the needs.
W Business Weaknesses
1.Competitive Brand
How to overcome the effects of these
weaknesses?
The weakness can be handled by
considering the problem and taking

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2.Maintainance of stock
3. Changes in behavioural patter of
the customers. initiative to solve it.
O Opportunities
1.Technological impact
2.Cultiral factors
3. Decrease in exchange rate.
How the business might capitalise on these
opportunities?
The opportunity of the online business can
be identified by taking into consideration
the feedback of the customer and the
workers.
T Threats
1. Legal issue with business ethics
2. Wide range of products available
in the market.
3. Impact on sales.
How you might counteract the effects
of these threats on your business?
The business will take necessary step and
mitigate the problems before they cause
disastrous effect.
6. Target Markets
Target Market One
1. TARGET AUDIENCE DESCRIPTION
The Target audience that has been shown in the picture
here shows the Australian youth community. The youth
community has the target to be at the top of their
fashion. The modern youth tend to ensure that they
dress up in the best manner and try to live up to the
modern dressing sense. The company will try to meet
up to these needs as they tend to make the most of the
resources and reach to these youth segment and provide
them the best apparels. The total concentration of the

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management will be the youth who goes to colleges or
are just new to office.
2. LIKES 3. LOCATION
 New Trends  Celebrity
Fashion
The
administrativ
e location of
the office is
Collins Street
and the
company will
be launched
as an online
clothing app
which will
have the
objective of
gaining a
strong ground
in the
Melbourne
market
through its
range of
clothing
products.
 Chequered
innovations
 Ultra-modern
clothing’s
 Fashion
accessories
 Designer
colours
4. BUYER MOTIVES 5. BUYER DECISION MAKING PROCESS
The buyers or the youth of the organization will
try to select the best apparels according to the
modern trends. The modern youths will always go
STEP 1. The first step will involve the buyers to choose
the problems with the current range of products
available from the other competitors and also find the
different types of problems that are present in the

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for the celebrity wears and will always find for
new and innovative designs. The innovative design
process will be the basic choice of the targeted
group of Australian youths. The buyers will also
look for cost effectiveness. However, the buyers
can compromise with the price once the quality of
the clothes is of a superior quality. The superior
choice of the buyers will compel the management
of the organization to produce the best products in
a much better manner.
current set of the products
STEP 2. The second step will feature the search for the
information regarding the products being offered to
them. The product will be analysed accordingly through
different kinds of angels
STEP 3. A number of different alternatives will be
searched by the customers to evaluate the quality and
the basis of the products offered by the management of
the new business
STEP 4. The fourth step will ensure the decision of
purchase. The purchase decision will require a serious
evaluation of all the factors and the determinants. The
proper purchase decision will thus be taken care of in a
controlled manner.
STEP 5. The post purchase behaviour of the customers
will ensure the evaluation of the products after the
purchase and the future of the new business will
involve a proper evaluation process
6. CONSUMER REACTION TO PRODUCTS OR SERVICES BEING OFFERED
The consumer reaction will be evaluated in a stringent manner to ensure business success. The management
of the business will evaluate on whether the clothing apparels sold by the company are up to the mark and
whether they are able to meet the standard of the demand. A survey can be undertaken amongst the targeted
youth who bought the products and the responses can be analysed statistically in a proper and efficient
manner.
Target Market Two
1. TARGET AUDIENCE DESCRIPTION
The second set of target audience selected by the
company will include the likes of the office goers
in Australia. The office goers will basically
involve the likes of the youth who have been
recently appointed or are in between the age
group of 25-45 years. The particular age group is
targeted as because the age group is prone to

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buying trendy office clothing for making a style
statement in the office. The trend has been in
place for quite some years and the online delivery
of the company can easily attract these people as
they have the little time with them to physically
go and purchase clothing accessories.
2. LIKES 3. LOCATION
 Smart Clothing  Blazers
 Formal Wears  Informal Office
garments
 Office Clothing
Accessories
 Others
 4. BUYER MOTIVES 5. BUYER DECISION MAKING PROCESS
The buyer motives in this particular trend will involve
the selection of the particular office clothing through
surfing different websites. The smart and formal wears
which can have a statement in them will be the most
acceptable to these particular segment of working
people. The absence of the proper time to visit different
physical stores makes them prone to use the online
websites and other sources of online purchase to buy
clothing accessories. The purchase decision of the
buyers will also depend on the price, place and other
factors. The meeting of all these criterion according to
STEP 1. Recognition of formal and smart office
wears through regular observation. These
observation can be from social media sites,
advertisements as well as through physical
observations
STEP 2. Searching information on these trends
through online sources or some secondary
sources. This helps to select the possible choices
for the person
STEP 3. The third step will involve the evaluation
of the alternative clothing provided by other
stores or organizational elements
STEP 4. The purchase decision will be made
through the selection of these elements. Thus the
management of the new business needs to present
their office goers range in a unique manner that
can meet all the needs of the people

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the needs can ensure business success. STEP 5.The last step will involve the evaluation
of the clothing line after the purchase. This step is
one of the critical to the business as future
sustainability will depend on the quality of the
clothing provided to them
6. CONSUMER REACTION TO PRODUCTS OR SERVICES BEING OFFERED
The consumer reaction will be evaluated in a stringent manner to ensure business success. The management
of the business will evaluate on whether the clothing apparels sold by the company are up to the mark and
whether they are able to meet the standard of the demand. A survey can be undertaken amongst the targeted
youth who bought the products and the responses can be analysed statistically in a proper and efficient
manner. Apart from this any complaints or problems will be taken special care and the necessary amendments
will be made according to the demand. The amendments must be processed as early as possible as a
successful process of problems can lead to a better productivity and reputation in the Australian market.

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7. Major Competitors
Identify 3 Competitors
a. Showpo
b. The Iconic
c. Misguided
Analysis
Overview of the competitor’s product.
The major competitor of the online clothing brand can be illustrated as:
Competitive Company Specification of the products
1. Showpo The products that are available are wedding
outfits, accessories, beauty products and
swimwear for women section. The size that
are available are from size 4 to 20.
2. The Iconic The company caters to on men, women and
children section. It offers more than 1000
local and international brands. It delivers its
product anywhere in Sydney within 3-5
hours from the time of placing the order.
3. Misguided The offering made by this company is basic
jeans, tops, to wedding outfits. It also offers
50% discount during seasonal occasion.
There is a collection for the plus size
clothing line for women and as well for
petite.

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3. Type of Competitor
Showpo- they are the indirect competitors because the goals of the market are different
however, the company seeks growth in revenue with different strategies.
The Iconic- They are direct competitors because it offers the same kind of product and
service.
Misguided- It is an emerging business it has recently started the clothing line for the petite.
Unique value to customers
The value that the customer receives from the Showpo is based on the customised product
that is available from the size of 4 to 20.
For Iconic the online clothing brand offers the clothing line that is accessible to all the section
of the society. The customers find it easy to cater various products at the same time.
The unique feature of Misguide is that it manufacture clothing line for the petite which most
of the online brand does not offer.

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8. Competitors SWOT Analysis
Competitor Strengths
Strategies devised to minimize the effects
of competitor strengths on your business
1. Free shipping and delivery charge
2. Large variety of available brands under one store.
3. Discount of50% on every occasion.
4. Facility to make payment later after use.
The strategies that can be devised for the
competitive company can be based on
delivering the products at the door step at a
minimal range and there should be a strategy
adopted where is discount should be availed
to the customers at every occasion.
Competitor Weaknesses
Strategies to be implemented to capitalize
on your competitors weaknesses in your
business
1. The quality of the product varies as there is an
instant shipping done in Sydney.
2. There might be a chance of wrong delivery of
product.
3. There might be instance where the customer
might not make any payment after using the brand.
4.The scope of 50% discount rate might comprise
of hidden charges that might be showcased to the
To avoid the weakness in the business the
management should look after the quality of
the product and should strategies the policy
of not offending the customer with
substandard clothes.

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customer.
9. Market Niche
A description of your competitive advantage and/or your market niche. What is your area of
differentiation?
The differences in the market from the other rival competitors are the strategies where
the product can be differentiated on the basis of quality and the system of packaging. In this
technique, the company can grab the attention of the consumer by ways of advertisement and
develop a strong brand name. The online business store will make the product differentiate
from the following qualities such as: innovation in designing new variety of tee shirt, jeans,
skirts, men apparel and clothes for kid section (Brynjolfsson, Hu and Rahman 2013).
On the other hand, a strong team for research and development team should be hired
so that the competitive market can be analyzed. However, sales and marketing strategies will
assist to communicate the competitive advantage of the product and service.
The advantage of the company will be relied in creation of additional value because
the product is customized and is pet different from the other competitive brands available
online. The value can either come from the service or from the customers and there are even
chances of brand perception. Secondly, it will help to maintain brand loyalty because every
time the customers see the advertisement of the clothing line they can easily recognize what
the brand represents.

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10. Marketing Plan
The purpose of marketing strategy is the comprehensive plan that can be formularized
on the particular achievements based on the objectives f the organization. the main purpose
for the online clothing brand is to set the company on the specific course of marketing
(Boonpradub and Thechatakerng 2015). The new emerging company can aim to grow for
instance where the marketing plan can emphasize on the strategies to increase the customer
base. The purpose of 7 P’s of marketing mix are:
Product- the product that will be available in the online portal will range from kids section
till men apparel clothing line. For the women there is a diverse form of variety starting from
jeans. Tee shirt to swim suits and can even cater to accessories as well.
Place- the online portal is accessible throughout the world. If the order is received from
outside the country then the facility of frees shipping is also provided.
Price- the price that is strategies for the online clothing brand is kept reasonable for all the
section so that the consumer finds it reasonable to make purchase at a repeated number of
times.
Promotion- the brand promotion will be done on the basis of advertisement through social
media.
People- the target audience that all the section of the society, starting from kids section to the
older section of the society.
Packaging- the packaging of the product will be well maintained. The packaging will
comprise of three layers so that is will safeguard the product from damaging.
Physical Evidence- the physical evidence is the material part of the service.

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Product/ServiceMix
Describe your product/service and how it benefits the customer.
Target Market
Actual Product/
Service Features
(Hint: Think physical
characteristics)
Core/Benefits Value Added
Target Market 1
Name: Women
section The products that is
divided for the
women section are:
Dress, jeans, tee
shirt, swim wear,
tank top, skirts, shoes
and accessories.
The benefit for the
variety of clothing is
because there is
option for the
consumers to choose
a variety of clothes
and then place their
order.
The value that is added
is the machinery for the
custom made product.
The management team
designs the resources
individually for each
variety of clothing line.
Target Market 2
Name: men
section Jeans, shirt, pants,
men accessories.
The benefit is that the
men apparels can be
catered by the youth
section till the middle
aged man and lastly
by the older section of
the society.
The extra value that is
added in this section of
the target market is all
all the age group can
shop from this online
clothing store.
Pricing Strategy
The methods of pricing are:
a. Cost based methods of pricing- this method of pricing method will allow the
company to fix a certain amount of sum or a percentage of the total cost is added to
the product as selling price. Hence this method of pricing is not suitable.
b. Demand based methods of pricing- this pricing method can be applicable for the
store because on the basis of the product demand the price can be set. During low
demand period the prices can be decreased so that company can set the strategy of
attracting more customers (Gulicheva 2017).

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c. Competition based- in this case of pricing method the company shall set its pricing
method similar to the competitive brand so that pricing method focuses on market
rather than production cost.
Ranking of Competitors to your business
Product/Service line Price Relationship to pricing strategy
Men’s Apparels $100
Cost Based Pricing Strategy that can help to gain a 20%
market share
Women’s Apparels $80
Price based strategy that will help to gain a 10% extra profit
as compared to the products of Showpo
Women Trends $120
Pricing strategy based on market trends. Profit will depend on
the acceptability of the customers
Men Trends $150
Pricing strategy based on market trends. Profit will depend on
the acceptability of the customers
Place/Location
a. Describe the location selected for your business
The Melbourne Business Centre will be the most important business centre that can be
selected as the administrative office for the new company. The Melbourne Business Centre
which is located at Collin s Street is the best place for the company to behold the office as
because it will help the organization to control the business from the centre of the city and
will help to manage the business in a much better and oriented manner. The analysis of the

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qualitative and the quantitative factors like ease of business, location of financial sources,
easy accessibility are important for the organization to ensure success of the business. The
proper success of the business thus depends on a superior selection of place. The locational
factors thus tends to be one of the most important elements in the start of the business. In this
particular case Collins Street suits the criterion of the business in all the aspects. The
locational advantage of Collins Street, the presence of large financial centres like
Commonwealth bank of Australia and the presence of other major business houses helps the
following place to match the criterion of the business from all the different aspects.
b. Distribution/Sales
Type of Channel
Level of
Distribution/use of
channels or
middlemen
List all the
products/ services
sold via this
channel
What % of
overall sales do
you expect to sell
via these
products/ service
channel?
What are the
advantages of
using this channel
for the product/
service
Social Media
Channel
Three level
distribution channel
T-shirts, Jeans,
Tops, Inner wears
48% Faster services
Online Website Two level
distribution channel
Office wears,
office accessories
52% Absence of hard
currency payment
Communication Channels

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The customers are basically the youth who are quite adopted to modern technology. The
use of the modern smartphones for online buying process ensures the smooth flow of
products via the technologically advanced communication channel. This communication
channel will help in the process of business success. This is because the youth generation
prefers more to buy products through online applications than to buy products through
visit to physical stores.
Branding
The branding will involve the use of the products of the company in a smart and
innovative manner to attract customers. The website of the company y and the online
application for the company needs to be effective enough to ensure the business success.
The branding will also involve the clothes to be displayed in a well-structured manner and
a number of different languages will be available to the customers to choose products from
online.
Methods of Promotion
Strategy Promotion Timeline Cost
Social Media
Promotion
Promotion through the
Facebook and twitter
handles of the
company
Weekly updates
starting from the
month of October,
2019
$4500
TV Advertisements Promotion through
television
Monthly updates
starting from 15th
October
$5500
Print media
Advertisements
Promotion through
print media like
newspaper, leaflets
Monthly updates from
the month of
November, 2019
$2500

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Customer Service Areas and Provision
Customer Service Areas Policy
1. E-Mails
Providence of proper e-mail address to address
problems
2. Telephonic conversations
Providence of proper telephone numbers to address
problems
3. Online Feedbacks
Providence of proper online portals to address
problems

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Info graphic of the marketing position
Figure No 3: Infographic of One Shop Solution
Source: (As Created by the Author)

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Position Statement
The vision statement of the new company will be to create clothing products that are able
to address all the necessary elements of the business. The aim of the business will be to gain a
stronghold in the Melbourne market and then in the Australian market. The mission of the
company will be to gain a foothold in the Australian market as the best and most unique
clothing application. The company will aim to be within the top five clothing brand in the
coming three years.
Branded Publication
The branded publication of the organization will depend on the organizational
uniqueness.
Legal Plan
Choice of Business Name
The business name that has been planned for is “One Shop Solution”. The
registration of the name of the business will be in the name of “One Shop Solution”.
The business name suits the business as because the new clothing app will address the
needs of all the people starting from the age group of 20 years. The name One stop solution
caters to all the needs of the people as people will find a relief from the name that they will be
able to get all the different products from the following application.

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Business Name Availability
The business name must be registered as registration is utmost important to start
commercial business operations in Australia.
The company name availability will be checked through the guidelines of Companies
Act 2013. The company name can be searched through searching the name through the portal
of the guidelines in an organized manner. The trademarking and registration will also be done
in the similar manner.
Business Structure
The start-up business structure will be the best suited for this particular type of the
clothing application.
Rationale for Business Structure
The start-up business structure is suitable as because it will help promote
entrepreneurship and will attract quality investors to the business. This will help in the
prosperity of the business.
However, the absence of a strong management structure that can be available in the
hierarchical system can be problematic for the business. The director can be liable for the
debts if he is directly involved with the raising of the finance from different sources by
mortgaging the business assets.
Governmental Licences and regulation
A WHS permit will be required for starting the business as the business will be
operated from the business centre of Melbourne (business.gov.au 2019). The superannuation
and tax structure also needs to be maintained in order to address the different issues regarding
GST.

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Australian Consumer Law
The Australian Consumer law are implemented on any business to ensure that the
business does not use any unfair means and practices that can harm the rights of the
customers.
Consumer Guarantee
1. Protection against harmful business practices
2. Protection against unfair contract laws
3. Regulation of consumer product safety
Regulatory Compliance procedures
Procedure you would implement to ensure your business can comply with a
regulatory requirement identified in section 5 or 6 above
1. Providing bill free of charge
2. Full refund and a proper compensation policy
3. Goods or services above $75 must come with a bill by default
Contracts
The Other Party (general description
only)
What the Contract is For / Its
Purpose
1. Suppliers Employment agreements
2. Customers Financial contracts
3. Others Financial Contracts
Your Rights (ie What do you need your Customer to be contractually
bound to do for you?) (Reverse order with following table)
1. Definitions of terms in the contract
2. Required insurance providence
3. Financial knolwedge
Your Obligations (ie What do you think your Customer needs you to be
contractually bound to do for them?)
1. Read the contract thoroughly
2. Read the product agreements
3. Agree and disagree

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Advantages and Disadvantages of having contract in writing
Advantages
 The providence of proof of agreement Reduce risk Security
Disadvantages
 Lengthy contracts can be a problem Complex contractual obligations leads to problems
Practical Steps
The practical steps are as follows;
a. Communication
b. Management of expectations
c. Meeting the deadlines
d. Respected clients
Negligence and Duty of Care
Steps / Procedures your business will implement
1. Offering incentives
2. Establishment of personal connections
3. Post contract obligations
Insurances
Type / Name of Policy Type of Risks Covered
1.
Compensation Insurance
Workers risks

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2. Public Liability Insurance Public death or injury
3.
Third Party Personal Injury Insurance
Owning a business motor vehicle
Intellectual Property
Scenario Type of Intellectual Property
Right that May Offer
Protection
Does the IP right need to
be Registered?
A mark that
distinguishes one
business from
another
Trademark Yes
How something
works or functions
Trade Secrets Yes
A drawing of a
prototype product
Patents Yes
The overall
appearance of a
product that will be
mass manufactured
Copyrights Yes
Customer lists and
supplier lists
Trademark Yes

30
MANAGEMENT
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