Entrepreneurship Development: Mobile App for Custom T-Shirt Orders

This report presents a comprehensive business plan for a mobile application focused on custom t-shirt design and ordering. It includes a value proposition canvas that highlights the app's features and benefits, such as enabling users to design their own prints. The business model canvas outlines key partnerships, activities, customer relationships, and cost structures. The report also includes a hypothesis and research plan to validate the business idea, along with references to relevant academic literature. The core concept revolves around providing customers with a platform to create and order unique t-shirts reflecting current trends, thereby capitalizing on the demand for personalized apparel in the fashion industry. The plan incorporates the use of canvases to assess the product's fit with consumer needs.

Full name:
Student ID:
Name of product: Mobile application to order
customized design t-shirts

Profitable and Entrepreneurial Opportunity
The current business idea is about development mobile application that has
feature of customized designing so the same will be ascertained over ordered t-
shirts. The scope of business activities is wide in clothing industry. Large
number of opportunities exist that can be grabbed with effective level of
planning and good level of business idea. The trends and demand of consumers
changes regularly in market. As an entrepreneur, there is need to research
market and identify existing level of trends and demands. Currently, there is
demand for the customized t-shirts where consumers want own choice of prints
and designs.

Value Proposition Canvas
This is a effective tool to determine that product is able to meet the values and
needs of consumer. This also has importance in positioning of product around to
the customer values and needs. This has the main aim related to identification of
point that there is a fit between product and market or needed to made changes
in offerings for making it more acceptable. This canvas attached with dual
amount of benefits such as determination of the consumer profile and values
attached with product.

Value Proposition
• Products and services: The current is business idea is about development of
mobile application that will enable its users to draw a customized design
which they want to be printed on their ordered t shirt.
• Gain creators: This business will provide an opportunity to consumers that
design their own choice of prints over t-shirts as per different themes.
• Pain revilers: On current level, consumers facing issue related to getting t-
shirts as per different themes or prevailing trends. This option will provide an
opportunity to get their own choice of t-shirts by submitting design over
mobile application.

Customer Profile
• Gains: The customers will get the benefit related to customized self designed
t-shirts as per different themes or anything they want to be printed on t-shirts.
This will help to satisfy the demand of people who has presence in fashion
industry or youths who want to wear clothes as recent trends and themes.
• Pains: The negative experience might they will get from the business offering
is inability to design prints or lack of knowledge in accessing digital
operations.
• Customer jobs: The main job is related to promotion of social causes and
regional preferences with the aid of designs on t-shirts. Professionals in

Business Model Canvas
The same is simultaneously using to plan different points related to current
business idea of launching mobile application for ordering customized design
t-shirts. The detailed description is provided below:
• Key partners
• Key activities
• Value proposition
• Customer relationships
• Customer segments
• Key resources
• Channels
• Cost structure

Hypothesis and Business Research
Hypothesis
Customers are looking for the option of customized t-shirts where they will self
provide designs to print over t-shirts. The main aim behind starting of this
business is to satisfy need of consumers about wearing clothes as per current
trends and different themes that are attractive in nature.
This business idea will provide an opportunity to attract large number of
customers and bring revolution in clothing industry.
Business Research
Value proposition canvas and business model canvas is used to gain information

References
• Chernopyatov, A. and et al., 2018. Entrepreneurship development and
business activity in the Russian Federation. Journal of Entrepreneurship
Education. 21(4). pp.1-12.
• Leonidou, E. and et al., 2018. An integrative framework of stakeholder
engagement for innovation management and entrepreneurship development.
Journal of Business Research.
• Uduji, J. I., Okolo‐Obasi, E. N. and Asongu, S. A., 2019. The impact of e‐
wallet on informal farm entrepreneurship development in rural Nigeria. The
Electronic Journal of Information Systems in Developing Countries. 85(3).

THANKYOU