Developing a Social Media Strategy for Custom Shoe Business

This project presents a detailed social media strategy for a custom shoe business. It begins by identifying the target audience, including athletes, professionals, and fashion enthusiasts. The project then recommends selecting Facebook, Instagram, and Twitter as the primary social media platforms, providing justifications for each. Research on similar enterprises using social media is discussed, along with the establishment of SMART goals for social media pages, and methods for measuring their success. The project includes content planning, a publishing schedule, and a keyword strategy to enhance online visibility. The work also includes references to support the analysis and recommendations for a successful social media presence, including the use of images, videos, and audio messages to engage the target audience.

Unit 3 Planning-Activity 2
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Contents
Target audience for costum shoes..........................................................................................3
Selecting social media platforms...........................................................................................3
Research on the similar enterprise using social media...........................................................4
SMART targets for social media page...................................................................................4
Measuring success of the social media pages........................................................................5
Content Planning....................................................................................................................5
Publishing Schedule...............................................................................................................6
Keyword strategy...................................................................................................................6
REFERENCES...........................................................................................................................7
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Target audience for costum shoes
On the basis of analysis, the business idea of costum shoes will be gaining more
popularity in the competitive marketplace. The target audience might be niche or broader
markets. Generally, it targets the serious athletes, business professionals and Fashionistas.
These are considered the target audience which are majorly attracts towards shoes business in
marketplace. In this way, it is a great opportunity for enterprise to enhance the business
performance of the business idea.
Selecting social media platforms
Social media is the most common inexpensive way for establishing a new business in
marketplace. It would be created a business page on the instagram, Facebook and Pinterests,
twitter where each & every pictures of items that customers might be interested, showing
their positive preference, experiences.
 Facebook- it create a profile with detailed about the clear profile, photo and contact
information. By using Facebook, it is daily informed the potential customers
regarding costum shoes and giving all necessary information, In this way, it keep to
update the demand of shoes in marketplace (Bruno, 2021). Based on the justification,
it supports the users to find the best options in costum shoes, checking all essential
information like price, quality, colours and so. In this way, it helps to meet the
business needs and fulfil all essential requirement for the consumers.
 Instagram- It is another social media platform that use appropriate hashtags so that it
helps for people to find the options of shoes. It supports to create a good idea to
maintain a style, and bring more follower. So, it can easily expected to find the right
information in proper manner. It has been justified that selection of instagram by
shoes brand because it provide the facility to tag anyone and checking the availability.
 Twitter – it is brilliant platform for sharing the detailed about the shoes because it is
so accurate. It ensured that if a person can share information from another one.
Therefore, it can easily recognise the brand of costum shoes more easily. On the other
hand, it has been justified that use twitter for finding a right information about costum
shoes.
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Research on the similar enterprise using social media
On the basis of research evidence, it has been demonstrated the use of social media
platforms such as Facebook, instagram and twitter. These are consider the brilliant platforms
for costum shoes brand because it provide the visual expression. It is using text, videos, and
photos to push the items in front of audience.
Figure: 1
Based on the evidence, it has been justified the few ideas that can be used social medial
platforms for shoes brand. It overwhelmed and sure that it is finding the best time and
developed more understanding (Kousaris, 2021). Whenever it starting the promotional
program that can be incredibly time-consuming, increases the demand of business across the
global world.
SMART targets for social media page
In this section, it has been setups SMART goals in which aligned with social media
activity which is good guarantee of online marketing success. Once, it have clear a specific
goals, it can easily track or monitor key performance indicator with more accurately.
SMART Goals
 To increase awareness of 50 followers on the Facebook page within 2-3 months.
 To gain 20-30 likes on daily basis on the content posted on the instagram.
 To increase the number of followers in the twitter.
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Timescale
Task Date Hour
Create or develop social media pages
such as Facebook, Instagram and twitter
6/6/2022 3 hour
Build a specific brand and implementing
strategic tactics
7/6/2022 2 hour
Launch a brand on the Facebook,
instagram
8/6/2022 1 hour
Uploading information such as photos,
text, video and audio
10/6/2022 1:30 hour
Table: 1
Measuring success of the social media pages
Social media pages such as Facebook, instagram and twitter. These are generated a
huge amount of data or information about the customers in real-basis. In the context of
costum shoes brand, the social media supports to make smarter enterprise decisions (Roberts,
2021). All kind of social media networks offer analytics that provide best demographic data
about the consumers interacting with different social media account.
The costum shoes brand can be achieved the success through social media platforms
because it is always influencing the potential customers to achieve great success. If brand is
using an instagram, it will be identified the number of followers and sharing accurate
information of shoes. By using Facebook page, there are millions of interactions happens
between large population and sufficient way to update accurate information. It helps to
attracts more consumers towards brand.
Content Planning
In the social media pages, it has been uploading large amount of content or
information related to the costum shoes and easily targeting audience. Based on the social
media, it has been chosen the image, video because it is definitely increases the engagement,
endear brand t the potential consumers (Samame, 2022). It keep track or monitor the demand
of client from quickly. In some cases, it is swiping the old post and missing message. The
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advantage of visual content like video or image, much appropriate for brand which has
become digestible & engaging than long term blogs, articles. That’s why, it is the main
reason for selecting the social media platforms for costum shoes (brand) expansion in the
competitive marketplace.
Publishing Schedule
Images, photos Planned for publishing
image and include detailed
about costum shoes
It has been justified that
decision for selecting
images and upload on the
Facebook pages which
means that attract more
people to check the
information and design of
shoes.
Video, audio message Published the video and
audio message to the
customers.
It has been justified that
select or choose instagram
page where it can easily
sharing video, audio files.
Therefore, it helps to
interact with staff members
and customers. If any
queries, it can be resolved
immediately.
Table: 2
Keyword strategy
Keywords are defined the topics, idea that use accurate content. It helps for people to use
keyword into search engines. It can easily identify what consumers are looking for. For
example- if consumers were looking to purchase a new costum shoes, it might have
something like men, women. Even through search the items by using single keyword.
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REFERENCES
Book and Journals
Bruno, J.R., 2021. Business plan: hermit, the brand with ecologic identity (Doctoral
dissertation).
Kousaris, K., 2021. Business plan on an innovative idea with high-growth potential:
Megalono Startup Company.
Roberts, K.R., 2021. Inside the Designer: a Costume Designer's Process (Doctoral
dissertation, University of South Carolina).
Samame, L.F.M., 2022. Business plan for afro-brazilian start-up company, Aylah (Doctoral
dissertation).
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