Business Plan for Launching Custom Printed and Stain-Free T-Shirts

This project presents a detailed business plan for 'Your Choice,' a startup focused on launching custom printed and stain-free t-shirts. The introduction highlights the product's potential, particularly for children and the elderly, emphasizing the need for proper investment and planning. The product outline details the customization options and stain-free technology, utilizing Hewlett Packard printers for high-quality prints. Statistical data includes sales forecasts, projecting significant growth in the first two years. Market research and the business plan cover the fashion industry's competitive landscape, the company's London-based location, and the recruitment of talented designers. Internal and external analyses identify strengths, such as creative printing and stain-free features, and weaknesses, such as limited financial capacity. The investment plan focuses on operational and marketing activities. The conclusion reinforces the product's investability, highlighting attractive returns. References include relevant business and entrepreneurship resources. This business plan provides a comprehensive overview of the market, product, and financial projections for the proposed t-shirt venture.

CUSTOMISED PRINTED AND STAIN
FREE T-SHITS

INTRODUCTION
• A new start up “Your choice” is going to launch new stain free
and printed t-shirts, especially for the children and elder
people.
• The product has great potential for success and thus require
proper investment and planning.
• The presentation will discuss the market research and
investment plan for the proposed product so that its sales and
profitability can be predicted.

PRODUCT OUTLINE
• The printed and stain free t-shirts
will allow people to have
customised t-shirts.
• The printed ones will give products
as per the personalised choice of
people while stain free t-shirts are of
great use especially for avoiding
long lasting t-shirts.

PRODUCT OUTLINE
• The product will use Hewlett Packard printer
division for providing high resolution, low price and
high qualify t-shirts. Special fabric will not allow
stains to hold place and thus guardians will be
relaxed even if food or beverages are spilled on t-
shirt.
• Contrary to the existing and limited service
providers quick turn around times will also help in
meeting the expectations of customers.

STATISTICAL DATA
• The sales forecast depends upon market survey as well
as other feasibility studies. The clothing trends are also
influenced by seasonal aspect thus sales may also vary
accordingly.
• The t-shirts will be launched in summer so that sales
target can be meet easily. In the first year the expected
sale amount is £200,000 which will grow to £800,000
in the second year.

STATISTICAL DATA
• Though in the first year the operational cost is higher but in next five years the
product will gain popularity among customers. When product quality is good and
customers will came to know the brand name then it will be easy for the
organization to minimize its operational expenses such as those in marketing.
• Thus it will result in increased profitability. At present though there are choices
for customized printed t-shirts but their prices are quire high. Further they does
not provide the wide range of size and design which is one of the additional
service benefit for 'Your choice'.

MARKET RESEARH AND BUSINESS PLAN
Business plan:
•The creativity and fashion industry shares strong bond and experience competition from both national as well as international brands.
The technological integration for producing stain free and customized printable t-shirts consist of huge opportunities of success. 'Your
choice' will be based in London which is fashion hub all around the world.
Ownership and vision:
•The company will have private ownership and will recruit talented fashion designers who have fashion degrees from well known
fashion institutions. The aim of 'Your choice' is to establish a brand name in customized t-shirts not only in UK but also at global
level.

MARKET RESEARH AND BUSINESS PLAN
Internal and external analysis:
•'Your choice' will produce t-shirts for all sizes
and gender groups. The creativity in printing and
stain free feature along with high quality supply
chain is one of the key strengths of the
organisation.
•However the limited financial capacity and lack
of experience is one of the weakness which can
influence the goal achievement..

INVESTMENT PLAN
The investment will be made for operational activities related to start up and for the
marketing activities.

INVESTMENT PLAN

CONCLUSION
It can be concluded that the proposed idea for 'Your choice' is highly productive
and investable. Its expected return of investment are quite attractive for the
organisation. It has been also analysed that suggested investment in product
launch, operations and marketing will help organisation to achieve desired
profits and goals.

REFRENCES
• Chambers, I. and Humble, J., 2017. Developing a Plan for the Planet: A
Business Plan for Sustainable Living. Routledge.
• McKeever, M., 2016. How to write a business plan. Nolo.
• Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship.
Macmillan International Higher Education.
• Dale, B., 2019. One Shot Pub: A Business Plan.
• Hopp, C. and Greene, F.J., 2018. In pursuit of time: Business plan
sequencing, duration and intraentrainment effects on new venture
viability. Journal of Management Studies. 55(2). pp.320-351.