Analyzing Customer Accommodation Strategies: Finance Management Essay

This essay delves into the development and improvement of customer accommodation strategies by analyzing the satisfaction and quality model, also known as the gap model. It explores how each gap within the model impacts the process of developing customer accommodation strategies, providing a detailed examination of the knowledge gap, standards gap, performance gap, communication gap, perception gap, and satisfaction gap. The essay emphasizes the importance of understanding customer expectations and tailoring strategies to meet their needs. Practical examples are used to illustrate these concepts, with a specific focus on Netflix. Furthermore, the essay offers actionable recommendations for companies to refine their customer accommodation strategy development, including personalized products, training programs, technological updates, and strategies to minimize gaps between customer expectations and perceived performance. The essay incorporates over 15 references to support its analysis and recommendations.

FINANCE MANAGEMENT 0
Financial Management
Student Name
4/6/2020

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The end consumer is the final user of the good or service whose expectations or desires are to be
fulfilled, from a supply chain viewpoint. In the past, two forms of end consumers were beneficial
to identify. The first is to buy goods and services for a customer, individual or household to
fulfill their specific requirements. When an individual owns a vehicle for personal travel, the
individual becomes the supply chain's buyer. The second form is an end customer of the
enterprise. Purchases are purchased by companies or entities such that an end customer may
carry out an organization's mission or function.
If a business orders a vehicle for a vendor or sells equipment to be used by a plant production
contractor, it becomes a buyer and the supplier or production person is the final consumer of the
goods supply chain. A supply chain management approach allows all organizations in the supply
chain to concentrate on fulfilling end-users 'expectations and specifications, whether they be
customers or corporate end-users. For a single organization in the production chain, there is
another angle about the consumer.
This perspective recognizes that between the company and end users intermediate organizations
frequently exist. These organizations are usually recognized as intermediate customers by
common terminology. Thus, Kroger's and Safeway Supermarkets are intermediate consumers
within the supply chain of Procter & Gamble (P&G), which provides Tide laundry detergent to
ultimate customers; they buy P&G Tide to resell to end consumers.
Finally, a consumer is a distribution spot for a logistics service. Typical destinations cover
customer residences, manufacturing, and wholesale companies, acquiring plant and fulfillment
center docks. In certain instances, the client is a separate business or individual who operates the

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goods or services supplied. For certain such cases, a client at some place of the supply chain
becomes the same organization or corporate associate. For starters, the retail fulfillment center’s
logistics manager typically recognizes the actual retail stores that can be handled as clients, even
though the shops. Regardless of the motive and intent of execution, the consumer served is a
subject and catalyst of organizational success criteria. Consumer requirements need to be
thoroughly identified and tailored to the logistics approach. The essence of various strategies for
fulfilling company specifications is explored in this portion. The first segment addresses the core
principles behind client based marketing, taking into account the logistics in the overall
marketing plan of an organization. The second section explains how the supply chain outcomes
are designed to satisfy customer requirements and the essence of the end-users 'products. The
second part addresses. The following portions improve consumer lodging complexity. The rates
vary from conventional principles of customer support and consumer loyalty through fulfilling
your requirements, with the overall achievement of satisfying your company needs.
The basic concepts of client-focused marketing reside in the brand philosophy, which means that
the clients it aims to represent will be the focal point of the business approach. The Commission
believes that to reach its goals and company must be more effective to define unique consumer
demands than rivals and concentrate efforts and initiatives on fulfilling such customer
requirements. Clients will consider several facets of a business approach, and logistics is just one
of those things. Logistics. The philosophy of marketing focuses on four core ideas: consumer
desires and expectations are more important than product or service; the multiple consumers
have specific requirements; goods and services only become relevant if accessible, and
consumer-focused, and quantity secondary. The assumption that consumer desires are essential

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rather than goods or services emphasizes an awareness of the underlying factors behind business
opportunities.
The aim is to consider and grow the product and service mix that satisfies these needs. For
starters, it makes no sense for consumers to provide six colors if they only need three separate
colored devices to select. Trying to sell only white appliances makes no sense if consumer color
selection is significant. The fundamental principle is to obtain adequate visibility into specific
requirements for goods and services to be customized accordingly. The detailed analysis of the
consumers to assess product and service demands starts with a good advertisement.
The second fundamental aspect of the marketing concept is that for a particular product or
service there is no single market. All economies are made up of various groups, each with a
somewhat various desire. Successful market segmentation allows businesses to define specific
markets and establish particular goals. While a complete description of market segmentation is
outside the reach of this article, it should be acknowledged that the technical criteria of
consumers also provide an important basis for classification. For example, for many weeks a
contractor building New Houses will order the products until they have to be built, while a
customer buys a replacement. It is doubtful that the business will compete across all market
segments or satisfy. The potential combination of consumer requirements profitably; thus, an
important aspect of the marketing strategy is carefully balanced skills for other segments.
Products and services ought to be available to consumers for ads to work. The third basic
principle of selling, in other terms, is that consumers will be willing to conveniently access the
goods they seek. The attention of the distribution organization will be concentrated on clients
and product placement to promote buying (Bejou, 2012)

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Customers benefit from four financial services: form, ownership, time, and location. The shape
of the product is mostly produced during the production process. The type functionality comes,
for example, from the configuration of dishwasher parts and objects. For a service such as a
haircut, a shape method is done until basic tasks such as shampooing, cutting and shaping are
finished. Marketing establishes sovereignty through the knowledge about product/service quality
to prospective consumers and the sharing about control. By advertisement, characteristics of the
good or service are defined and transmitted and processes for the buyer-seller transaction are
created. Logistics delivers operation specifications for time and location. This implies simply
that distribution will ensure that the commodity is accessible to consumers as and where
necessary. Time and position take tremendous work which is expensive. And after the four
services are integrated in a client-related way can efficient transactions take effect (Wang, Miao,
& Mattila, 2015).
Concerning the amount of revenue, the fourth element of the advertisement model relies on
competitiveness. The degree of productivity resulting from consumer interactions and not the
amount of sales is a significant feature of the performance. Changes in the four standard service
forms, resources, times and places are only warranted as the client or business group respects and
can pay. If a consumer needs a single color choice utilizing the system example and is prepared
to pay more, the requirement will and should be taken into account if there is a significant
contribution margin. The knowledge that all facets of a product/service deal are subject to
alteration where required by competitiveness implies the final refinement of marketing strategies
(Kuo, Chen, and Lin, 2010).

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Customers satisfied might not be frustrated by the performance, but they may not follow the
real demands of the supplier, who mainly targets customer loyalty. Through analyzing the
business and quality model, to improve the customer lodging strategy method, the customers
should be segmented based on their service needs; the organization needs to maintain a
framework regarding the selection of right customer-specific strategies. Promoting programs
for customer relationship management, the supply chain should be adaptable to choose the
selected segments (Ren, Qiu, Wang, And Lin, 2016).
The graph demonstrates the pattern of happiness and consistency commonly referred to as the
distance construct. The model defines the holes to be addressed by the organization's
department to encourage and consumer loyalty (Nieto, Hernández-Maestro, and Muñoz-
Gallego, 2014).
Gap 1 is the Knowledge gap which indicates the management's defect in understanding or
having a proper knowledge relating to understanding the customers, Gap 2 is the Standard gap
which occurs when the internal performance of the company doesn't properly meet the real
expectations of the customers,
Gap 3 is the Performance gap which indicates the differences existing between the standard
performance and the actual performance within the organization, Gap 4 is the Communication
gap which occurs when the company offers over services and performance to the customers
but they fail to do so and thus the customers are experiencing a service which is not the one
the company had offered (Cerović, Milohnić, and Grudić Kvasić, 2014).
Gap 5 is the perception gap which occurs under a situation when the customers at some cases,
perceive performances which might be higher or lower than they achieved, Gap 6 is the
satisfaction or the quality gap which occur when more than one gap exists among the

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expectations of the customers and the perceived performance. The performance made by the
organization doesn't meet with customer expectations (Dumitru, and Marian, 2013).
To improve the process under customer accommodation strategies based on satisfaction and
quality model, Personalize the product to meet the actual requirements of the customers,
Initiate proper training, Technological updating, Eliminating basic gap existing among the
customers and the organization, Promoting measurements relating to the service performance
providing to the customers, Promoting satisfiable products (Verhoef, Reinartz, and Krafft,
2010).
An example of a company which had undergone the satisfaction and quality model or the gap
model is the Netflix, In the sense of the void concept, the business had found the six holes of
information as it didn't supply its consumers with the correct quantity of new books.
Additionally, they benefited from the international violation as they promised their clients high-
quality facilities, but did not. Thirdly, the business has noticed the distribution delays as it takes
almost five minutes before the user chooses a series they choose to see. In the sense of the void
concept, the business had found the six holes of information as it didn't supply its consumers
with the correct quantity of new books. Additionally, they benefited from the international
violation as they promised their clients high-quality facilities, but did not. Thirdly, the business
has noticed the distribution delays as it takes almost five minutes before the user chooses a series
they choose to see. To promote good and satisfied customer accommodation strategies, the
company is in need to minimize all those gaps involved (Lyu, Li, and Law, 2019)

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Dumitru, M.I. and Marian, Å., 2013. Internal Control Organization in Accomodation
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Verhoef, P.C., Reinartz, W.J. and Krafft, M., 2010. Customer engagement as a new perspective
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