This report provides a comprehensive analysis of Uber's customer analysis and relationship marketing strategies. It begins with an executive summary and table of contents, followed by an introduction to relationship marketing and its objectives. The report then delves into an overview of Uber, including its business model, global presence, and dynamic pricing. An in-depth analysis of the external market environment using PEST factors (political, economic, social, and technological) is presented, highlighting controversies, economic impacts, social factors like easy accessibility, and technological advancements. The internal marketing environment is also examined, focusing on Uber's growth, brand value, customer satisfaction focus, and dynamic pricing strategies. The report further explores Uber's relationship marketing strategies, competitive advantages, customer acquisition and retention methods, and provides recommendations. Finally, it concludes with a summary of key findings and a list of references.
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