This report delves into the realm of customer analytics, examining its principles, research skills, and practical applications. It begins with an introduction to the concept, highlighting its significance in today's competitive market and its role in enabling data-driven decision-making. The report then outlines the research objective and question, followed by a critical evaluation of existing literature on customer analytics, segmentation, and relationship marketing. The methodology section details the elements of research design, including questionnaire design, survey methods, and sampling techniques. Both primary and secondary data collection methods are discussed, along with the procedures followed. The report also addresses research limitations, ethical considerations, and potential outcomes. Furthermore, it explores the enabling skills and knowledge essential for success in customer analytics. Finally, the report concludes by summarizing the key findings and providing references.
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