Specialist Project: Customer Behaviour Towards Balti Express Takeaway

This specialist project report examines customer behavior concerning the takeaway approach at Indian Balti Express. It begins with an executive summary, acknowledgement, and table of contents, followed by an introduction that sets the background, research rationale, aims, and objectives. The report delves into customer behavior, emphasizing its significance in business success, and explores the takeaway approach's impact on profitability. A literature review provides insights from secondary sources, including consumer behavior processes and decision-making models. The methodology section is followed by an analysis of findings, drawing conclusions and providing recommendations. The report also includes a personal reflection and a comprehensive list of references, offering a detailed exploration of customer preferences and the takeaway approach in the context of the Indian Balti Express.