Analysis of UWL Research Ethics Form A: Customer Buying Behavior

This assignment presents an analysis of a research ethics form, specifically focusing on a student's research proposal related to customer buying behavior and value for money. The form assesses the ethical considerations of the research, including participant involvement, potential risks, and data management. The student's research questions explore customer perception, changes in buying behavior, and the factors influencing value for money. The methodology involves a quantitative approach with a deductive research approach using a probabilistic sampling method, and data analysis using SPSS software. The project aims to assess customer perceptions regarding value for money concerning customer buying behavior, with a case study on Tesco. The student addresses ethical concerns by describing procedures to participants, ensuring voluntary participation, obtaining written consent, and maintaining confidentiality. The student also outlines the use of secondary data and introduces the research on promoting healthy eating within an inpatient unit through the development of nutritional awareness posters. The rationale highlights the increased risk of obesity in people with learning disabilities and the need for interventions to address environmental and behavioral factors. The research design employs a correlation approach to analyze the habits of healthy eating among care and support staff within the inpatient unit, with outcomes to be evaluated over a six-month period. The research will use quantitative analysis methods.

RESEARCH ETHICS
FORM A
Please fill in this form, then SAVE IT AS A PDF and submit as instructed by your
supervisor with your project proposal
Please answer the following questions:
1. Do you intend to involve human participants in the conduct of your research? If no,
please skip questions 2 & 3.
☐ Yes ☐No
2. Does your research involve vulnerable adults or under-18s?
☐ Yes ☐No
3. Could your research potentially expose you, anyone assisting you, or participants to
emotional harm?
☐ Yes ☐No
4. Will your research involve travelling to geo-politically unstable regions/countries
(e.g. areas affected by war, civil unrest, natural disasters, or listed as unadvisable to
travel by the UK government?
☐ Yes ☐No
5. Will your research involve access to security-sensitive material? If yes, you must
include a data management statement.
☐ Yes ☐No
This proposal must be completed with the assistance of your supervisor. You can
change the size of the boxes (below) by typing or deleting as necessary.
It is very important to convey with clarity:
• Your research questions/the problem/the theme or topic you are investigating (what
you are proposing to do and to find out or to create)
Research questions:
• What are the concept of customer perception in term of value for money?
• What are the changes in customer perception when buying?
• What factors of value for money that influences customer buying perception?
• Provide recommendation measures to manage consumer buying behaviour with
reference to affordability of products.
• The methodology or technical approach (for projects comprising in whole or in part
the creation of an artefact) you will adopt – methods, number of participants, who
the participants (if any) will be, survey instruments used technology and equipment
employed etc.; and what questions you are planning to ask your respondents (if
applicable); how you will deal with technical challenges.

Research methodologies techniques
Research type quantitative
Research approach deductive
Research philosophy positivisms
Data collection Both primary and secondary
Sampling probabilistic
Data analysis SPSS software
Title of project ____________To assess the customer perceptions in terms to value for money on customer buying
behaviour”. With reference to case study on
Tesco”________________________________________________________________
Name of researcher(s) _____________________________________Email:[e-mail]
Name of supervisor _____________________________Date:________________________
WHERE APPROPRIATE TO YOUR CHOSEN TOPIC/RESEARCH: YES NO N/A
1 Will you describe in writing the main procedures to participants in advance, so that they
are informed about what to expect? A copy of this must be attached to this application
2 Will you tell participants that their participation is voluntary?
3 Will you obtain written consent for participation and include within this that they have a
right to withdraw at any point? A copy of this must be attached to this application
4 If the research is observational, will you ask participants for their consent to being
observed?
5 With questionnaires, will you give participants the option of omitting questions they do
not want to answer?
6 Will you tell participants that their data will be treated with full confidentiality and that,
if published, it will not be identifiable as theirs? This should be evidenced in the consent
form and with a signed copy of UWL’s data management form, attached to this
application.
7 Will you debrief participants at the end of their participation (i.e. give them a brief
explanation of the study)? A copy of this must be attached to this application
If you have ticked No to any of Q1-7, but have ticked box A overleaf, please give an explanation on a separate sheet.
[Note: N/A = not applicable]
YES NO N/A
8 Will your project involve deliberately misleading participants in any way?
9 Is there any realistic risk of any participants experiencing either physical or
psychological distress or discomfort? If Yes, give details on a separate sheet and state

what you will tell them to do if they should experience any problems (e.g. who they
can contact for help).
If you have ticked Yes to 8 or 9, you should normally tick box B overleaf; if not, please give a full explanation on a
separate sheet
YES NO N/A
10 Does your project involve work with animals? If yes, please tick box B overleaf.
11 Do participants fall into any of the
following vulnerable groups? If they do,
please and tick box B overleaf.
Note that you may also need to obtain
satisfactory DBS clearance (or
equivalent for overseas students).
Schoolchildren (under 18 years of age)
People with learning or communication
difficulties
Patients
People in custody
People engaged in illegal activities (e.g.
drug-taking)
Any other groups who could be
reasonably argued as representing any
form of vulnerability – please specify
12 Will you be accessing materials which may be considered security-sensitive under the
Counter Terrorism Act (2015)?
There is an obligation on the researcher to bring to the attention of the School Ethics Panel any
issues with ethical implications not clearly covered by the above checklist.
PLEASE TICK EITHER BOX A OR BOX B BELOW AND PROVIDE THE DETAILS REQUIRED IN SUPPORT
OF YOUR APPLICATION. THEN SIGN THE FORM.
Please tick
A. I consider that this project has no significant ethical implications to be brought before the School
Ethics Panel.
B. I consider that this project may have ethical implications that should be brought before the School
Ethics Panel, and/or it will be carried out with children or other vulnerable populations.
I have received guidance on ethical research practices relevant to my subject as part of my preparation for this module.
Signed ___________________________ Print Name ______________________ Date _______________
(UG Researcher(s))
Signed ___________________________ Print Name ______________________ Date _______________
(Supervisor)

PART 2
SPECIFICATIONS OF PROJECT
Please answer the following question:
1. Do you intend to use only secondary data in the conduct of your research?
☐ Yes ☐No
Introduction to the research
To introduce health eating within inpatient unit by developing effective nutritional awareness
poster.
Objective
- By raising awareness of a healthy diet through the poster within an inpatient unit
- improve exercise
- Health living
- The easy read
- To evaluate the outcome of the implementation on six month
Rationale
The evidence research highlighted that obesity in people with learning disability appear to be at
increased risk of being obese or overweight Atkinson, et al 2013). The chosen practice of area is
inpatient unit for women who has a personality disorder, therefore they are not practicing healthy
eating and exercises. Obesity and overweight are caused by many issues which determined by a
combination of metabolic, genetic, environmental, behavioural, cultural and socio influences.
Environmental factors and behavioural are large contributors to overweight and obesity. To provide
the greatest opportunity for actions and interventions designed for prevention and cure (Chapman
et al, 2008).

Method
Research design
Research design-
It is term that is defined as arrangement of collections and condition that aids to have depth
information. Thus, research design has classified into categories as correlation, semi-
experimental, experimental and observational. In order to carry out the present research, the
researcher has used correlation approach.
Participants (where applicable)
Habits of healthy eating in people with learning disability among the care and support
staff. The plan is implemented and will be view over a time frame of 6 months to
evaluate the outcomes in the health of people under inpatient unit having learning
disability
Analysis
CLEARLY describe the method of analysis you are going to use. Is it qualitative or quantitative?
Generally there are two types of research which include qualitative and quantitative.
Quantitative describes results which is based on systematic investigation of data's through
mathematical technique. Thus, researcher will use quantitative research type in this report.