Customer Buying Patterns Survey: Social Media and Internet Influence

This document contains a comprehensive survey designed to investigate the influence of social media and the internet on customer buying patterns. The survey, conducted by Victoria University, explores various aspects of consumer behavior, including the frequency of online purchases, the use of social media platforms, and the impact of brand engagement. It includes questions about the types of products purchased online, the role of social media in brand awareness and information gathering, and the influence of online advertisements. The survey also utilizes a rating scale to assess customer satisfaction with online shopping experiences, the helpfulness of brand pages, and the convenience of online services. Additionally, it explores preferences between online and physical stores, the impact of discounts, and the likelihood of recommending online shopping to others. The survey aims to provide insights into how globalization and digital platforms shape consumer choices and buying habits.

Running head: SURVEY QUESTIONS
Survey Questions
Name of the Student:
Name of the University:
Author Note:

1SURVEY QUESTIONS
The College of Business, Victoria University, is conducting a survey on “The impact of
social media and internet on the buying patterns of customers”. The study intends to
highlight the various effects of the process of globalization on the behavior as well as the
buying patterns of the customers and also the factors that affect the choices made by the
customers in terms of the products as well as services that they purchase and use. This survey
is strictly confidential and based on the guidelines of the Data Protection Act. Therefore, all
the information as well as the opinions generated during the process of this survey will be
used for the purposes of research only and managed as per the guidelines of the Private
Act.Thank you for your valuable time as well as cooperation in assisting the students of
Victoria University.
SECTION A: THE MOST RECENT PRODUCT THAT YOU PURCHASED
1. In which age band do you belong
A. 18-24
B. 25-34
C. 35-44
D. 45-54
E. 55-64
F. 65-74
G. 75+
2. What is your gender
A. Male
B. Female
3. Have you purchased any product over the internet websites in the past 3 months?
A. Yes
B. No

2SURVEY QUESTIONS
If yes, then please mention how many times…………..
2. Which of these social media channels do you normally use?
A. Facebook
B. Instagram
C. Others
D. None
Please select “none” if you do not use any.
4. Which products do you normally buy from the internet websites?
A. Electronics like mobile, chargers, laptops and others
B. Cosmetics
C. Garments
D. Books
E. Music and movie CDs
F. Others
5. Do you follow the different brands and services over the social media channels like
Facebook, Instagram and others?
A. Yes
B. No
6. If yes, how many brands and services do you follow over the social media channels?
A. 0-5
B. 6-10
C. 11-15
D. 16-20
E. 20+

3SURVEY QUESTIONS
7. Which of the following do you do on the social media brand pages of the different
pages?
A. Get information about the products related to the particular brands
B. To stay updated about the new products and services recently launched by them.
C. To get the feedback of the customers who have already used the services
D. To discuss the products as well as services related to a particular brand with the
other users.
E. Other purposes
8. Which statement of the following as per you is the most relevant?
A. You pay lots of attention to the various advertisements over the internet.
B. You do not pay any heed to those advertisements
C. You do not find much advertisements over the internet
D. You do not know how to access the advertisements.
9. Which among the following do you think is the best way to get information about a
particular product or service related to a brand?
A. The official website
B. Social media brand pages
C. Online advertisements
D. Promotional emails
E. Television advertisements
F. Radio advertisements
G. Physical shops or dealers
Please the answers to the following questions on a rating scale of 1-5, with 1 being the lowest
rating and 5 the highest.
Question Score Score Score Score Score

4SURVEY QUESTIONS
1 2 3 4 5
How would you rate the experience of buying a particular
product over the internet?
Were you satisfied with the experience?
Have the various brands pages related to a particular brand
helped you with the relevant amount of information that you
need about the products?
Do you think that the online website actually provide speedy
services and delivery on time?
Did you find the replacement policy of the websites useful?
Would you prefer to buy a product over the internet or from a
physical store?
How far do you think that the various online brand pages of
the brands helps in influencing the customers to buy their
products?
10. Would you again take the services of the online websites to buy new products related
to a particular brand?
A. Yes
B. No
C. Maybe
11. Do you think that the services provided by the various online websites are hassle free?
A. Yes
B. No
C. Maybe

5SURVEY QUESTIONS
12. Do you think that the home delivery provided by the various online websites attracts
the customers more that the physical stores?
A. Yes
B. No
C. Maybe
13. Do you think that the discount rates offered by the online websites are more in
comparison to the ones offered by the physical stores?
A. Agree
B. Disagree
C. Neutral
14. Would you recommend other friends as well as family members of yours to purchase
products from the online websites related to your preferred brands?
A. Yes
B. No
C. Possibly
Thank for taking part in the survey. Have a great day ahead.