Corporate Social Responsibility and Customer Choice at Starbucks

This report examines the impact of Corporate Social Responsibility (CSR) initiatives on customer interest and choices, using Starbucks as a case study. The research employs an interpretivism method and descriptive research design to investigate the relationship between CSR activities and customer behavior. The study aims to determine the extent of CSR fulfillment, its impact on customer choices, and the correlation between CSR activities and organizational performance. Data analysis includes examining customer preferences for socially responsible businesses, the use of environmentally friendly practices, and the influence of charitable activities on customer behavior. The research also provides an overview of the research methods used, including the specific data collection techniques and analysis conducted. The report concludes with the references used in the research.

RESEARCH PROJECT

Aim
“To identify the impact of corporate social responsibilities initiatives on
customers' interest and choices”. A case study on Starbucks.
Research objectives
 To find out the extend of fulfilment corporate social responsibilities for
business organisations.
 To ascertain the impact of CSR activities on customers' interest and
choices.
 To determine the relationship between CSR activities and organisational
performance level.
 Recommend the ways through which Starbucks can improve customers'
satisfaction level.
Aim and Objectives

 In the present study on impact of corporate social responsibility on customer
interest and choice, researcher has applied interpretivism method. This has
helped the individual in gathering in-depth detail about the CSR and its impact
on customer choice.
 In the current study on impact of corporate social responsibility on customer
interest and choice solar has applied descriptive research design. It has helped
scholar in developing understanding about concept and applying theories
related to the concept. Descriptive research design has supported the
researcher in enhancing interaction between variables so that actual impact of
CSR activities on customer interest can be measured
Research methods

More than once in a week Once in a week Rarely
0
2
4
6
8
10
12
5
10
3
Series1
Often buy services of Starbucks

5
12
2
1
Strongly agree
Agree
Disagree
Strong disagree
Improving quality of life of society is responsibility
of company

Yes
No
Not sure
0 2 4 6 8 10 12 14 16
15
4
1
Series1
Starbucks is fulfilling its corporate social
responsibilities

Yes No
0
2
4
6
8
10
12
14
16
18
18
2
Series1
Will you prefer to go to the restaurant which is
fulfilling its responsibility towards society,
environment

6
11
2
1
Strongly agree
Agree
Disagree
Strongly disagree
All the ingratiates that use by Starbucks in its foods
and breakages are environmental friendly

Extremely unlikely
Unlikely
Extremely likely
Neutral
0
2
4
6
8
10
12
14
16
1 2
16
1
Series1
If Starbucks is doing good activities such as sponsoring charity, donating
money etc. then will you use its services frequently or will give positive
reviews to others about the firm

Jensen, K. B., 2013. A handbook of media and communication research:
Qualitative and quantitative methodologies. Routledge.
Lee, C. I. and Jarvik, J. G., 2014. Patient-centered outcomes research in
radiology: trends in funding and methodology. Academic radiology. 21(9).
pp.1156-1161.
REFERENCES