Summer Training Report on Customer Awareness of Digital Marketing

This report, submitted in partial fulfillment of a B.Com (H) degree, details a summer training project focused on customer awareness of digital marketing, conducted at Commondove, a non-profit organization. The report includes an introduction to Commondove, its mission, and its 'Eight Point Education' concept, with a focus on skill-oriented education. It also provides a comprehensive overview of the company profile, its app, and its initiatives. The report further explores research methodology, data analysis, findings, conclusions, suggestions, and limitations related to customer awareness of digital marketing strategies. The study aims to understand how customers perceive and interact with digital marketing efforts, offering valuable insights for businesses and organizations.

Summer Training Report
On
A STUDY ON CUSTOMER AWARENESS ON DIGITAL MARKETING AT
COMMONDOVE
Submitted in Partial Fulfillment for the Award of the
Degree of B.COM(H) 2018-2021
Under the Guidance of: Submitted By: KIRTI
MRS. SAVITA University Enrollment No. 00812388818
Designation: ASSISTANT PROFESSOR
Delhi Institute Of Advanced Studies
Plot No. 6, Sector-25, Rohini, Delhi-110085
(Approved by AICTE & Affiliated with GGSIP University for B. Com(H), BBA, MBA & MBA(FM) Programmes)
(An ISO 9001:2015 Certified Institution)
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CERTIFICATE FROM THE INSTITUTE GUIDE
This is to certify that the Project Report titled “SOCAIL MEDIA MARKETING: A STUDY ON
CUSTOMER AWARENESS ON DIGITAL MARKETING AT COMMONDOVE” is an
academic work done by “KIRTI” submitted in the partial fulfilment of the requirement for the
award of the degree of B.COM at Delhi Institute of Advanced Studies, Delhi, under my guidance &
direction.
To the best of my knowledge and belief the data & information presented by him in the project has
not been submitted earlier.
Signature :
Name of the Guide: MS. SAVITA
Designation: ASSISTANT PROFESSOR
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ACKNOWLEDGEMENT
It is pleasure to acknowledge many people who knowingly and unwittingly helped me, to complete
my project. First of all let me praise god for all the blessings, which carried me through all those
years.
I am particularly indebted to Director, which inculcated in me utmost respect for human values and
groomed me up in the field of software technology to take on the challenges of the competitive
world.
First & foremost, I would like to express my regards to Ms. SAVITA for her constant
encouragement and support. I would also like to express my immense gratitude towards all the
lecturers of our college for providing the invaluable knowledge, guidance, encouragement extended
during the completion of this project.
I extend my sincere gratitude to all my teachers and guide who made unforgettable contribution.
Due to their sincere efforts I was able to excel in the work entrusted upon me.
Last but not the least; I am grateful to my parents, my sister, my brother, my friends and all well-
wishers for their moral support and encouragement during the entire period of time.
Signature of the student
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STUDENT DECLARATION
This is to certify that I have completed the Project Report titled “SOCAIL MEDIAMARKETING:
A STUDY ON CUSTOMER AWARENESS ON DIGITAL MARKETING AT
COMMONDOVE” under the guidance of “MS. SAVITA” in partial fulfilment
of the requirement for the award of Degree of B.Com at Delhi Institute of Advanced Studies, Delhi.
This is an original piece of work & I have not submitted it earlier elsewhere.
Signature:
Name: KIRTI
University Enrolment No.00812388818
Date:
Place:
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Table of content
S.NO TOPIC PAGE.NO
1. Certificate of internship 3
2. Acknowledgement 4
3. Student declaration 5
4. Chapter-1(Introduction of company) 7
5. Chapter-2 (Introduction of topic) 24
6. Chapter-3(Research methodology) 37
7. Chapter-4(Data analysis and interpretation) 41
8. Chapter-5(Finding and conclusion) 54
9. Chapter-6(Suggestion and limitation) 57
10. Bibliography 60
11. Appendix -
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CHAPTER 1:
INTRODUCTION TO THE COMPANY
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Commondove- company profile
Commondove is a non-profit non-government trust organization. Commondove is an
organization with the mission to connect Youth with various Social Causes which require their
support. We use the concept of "Eight Point Education" - which are Eight aspects of education for
education to be termed as complete and quality education. Our First initiative - Commondove App -
An academic-cum-social networking app for photos collaboration for college students. Also, helps
youth to connect with various social causes. Utility of Commondove App by Academic and
Extracurricular point of view: Creating and sharing Collaborative photo albums of college events
and happenings, for college students.
Eight items constituting Complete and Quality Education, which our organization
works for. Education must be/must include:
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1. Skills Oriented
One of the primary objectives of a complete education is to impart skills to
individuals. If we focus on imparting skills to individuals to make them employable. It
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involves more emphasis on certification courses for specific skill sets than degree
courses. Certifications instead of degrees because:
Certification means a more specific skill while a degree has wider application but one
cannot be sure of what the individual is capable of. In present world we require
employable individuals. Degrees courses are not able to make sure that the employee is
skilled enough for a specific task. Individuals with specific skill set is what is required
the various sectors, industries and markets. There are massive potential in various
sectors which is left untapped. If we make people learn various skills according to the
requirement of various sectors, our unemployment challenge can get solved. There are
various initiatives from the government as well as non-government sectors which are
working in this direction. There are various sectors which can expand and have the
capacity to engage and employ people on large scales. A few of the industries which
are categorized on the app and also necessary for the task of overall development:
 T./COMPUTER BASED – Whether large businesses or medium or even small ones,
computer/phone applications are a must for the growth of businesses in this present world, and small
businesses also are becoming more and more aware of that and that makes it imperative to have
individuals with computer based skills to be employed by all businesses. Even basic computer skills
helps individuals to find employment. We have listed organizations who are imparting such skills to
individuals to make them job ready.
 AGRICULTURE/FARMING – Traditionally, it is a sector where the major chunk of our
population finds employment, but we know it is not by choice but mostly by the narrowness of
employment avenues at rural level and lack of complete education. Even when our masses are
employed in this sector, they are unskilled and don’t know the potential of their own sector. Further,
the educated people find opportunity in those farmers’ lack of education, they use their produce for
their benefit and the proper profits of what the farmer’ deserve never really go to them. But, if we
educate them thoroughly about this sector, about things like various methods and practices on how
to
increase their productivity, various other connected industries like processed food industry, transport
industry(for reaching out to various far off markets) in which they can use their raw material
produce,
process it for better returns. It can also fulfill the employment opportunities that are so desperately
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required at the rural level.
 TOURISM – Now, this industry has huge potential in terms of employment generation and
talk about India, this is one industry which has just started to grow. Given the number of popular
tourist spots and number of unpopular tourist spots and even countless unexplored potential of
places
in India, there are unimaginable extents to which this industry can grow in India, nowhere near it in
the present situation. The sector/industry is unorganized and skills imparting is an urgent need. Also,
there are connected applications with this industry like responsible tourism(without affecting the
environment of the spot), Rural tourism(a new kind of tourism which has started to gain momentum)
 ENTERTAINMENT – Music and dance and any form of entertainment as skill is a huge
worldwide and Indian entertainment industry itself is a major industry but it is still very finite in its
scope and an unorganized sector and can grow further in many fields. Again, the diversity of India
makes it quite important to tap into the potential of possible entertainment avenues present in the
various cultures of India. For example, the music industry doesn’t carefully tap into the various folk
cultures from various regions, and this requires our attention. We can give all these a notion of skills
and publicize them on our platforms. It runs close to tourism industry, art and handicraft industry.
 SPORTS – Comparing the population of India and other countries, and how they perform in
various world sports, India has a huge scope of improving in Sports. Sports as profession is
often neglected and that results in huge losses for India as Sports it also important in terms of
the economic development, socio-cultural development.
 MARTIAL ARTS – Running adjacent to Sports, this field is also to be developed into
various
skills. It can also generate a lot of employment and lead into development as there are many
traditional
and modern martial arts in existence in various regions of India. We have created a different sub-
category in skills for Martial arts to give it more focus which it requires and deserves.
 FOOD – Catering to the second most population of the world, this industry is not just an
which can be a potential but this is one of the basic needs. We require individuals to be skilled and
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