Marketing Strategy for Electric Bikes in Sydney, New South Wales

This report analyzes a marketing strategy for launching portable electric bikes in Sydney, Australia. It begins with an introduction to the market, highlighting Sydney's population and income as key factors. The report then outlines a customer-driven marketing strategy, including the product's features, pricing strategies, distribution through air-conditioned showrooms, and promotional tactics like flyers, celebrity endorsements, and social media marketing. The goal is to reduce air pollution. The report uses the marketing mix (product, price, place, promotion) to gain a competitive advantage and concludes that effective marketing can boost revenue and environmental benefits. References to academic sources support the strategies proposed.