Interactive Website Design for Sheldon Hotel UK: A Study Report

This report focuses on designing an interactive website for customer engagement at The Hotel Sheldon UK. It begins with an introduction outlining the aims and objectives, including understanding customer needs and improving profitability. The report details a project management plan covering scope, cost, timeframes, resources, quality, risk management, and communication. It outlines the research methodology, including research philosophy, approach, design, data collection (primary and secondary), sampling, and ethical considerations. A work breakdown structure and Gantt chart are provided to illustrate the project timeline and tasks. The report presents findings from a questionnaire and analyzes the data to draw conclusions and form recommendations for the hotel. The report provides an overview of the findings from the primary research conducted through questionnaires, analyzing the responses to understand customer preferences and behaviors. The findings are then used to draw conclusions and formulate recommendations for the hotel, with the aim of improving customer engagement through the interactive website. The report concludes with recommendations and a performance review.

MANAGING SUCCESSFUL
BUSINESS PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Establishing aims and objectives of research..............................................................................1
Appropriate project management plan with effective frames and time table.............................2
Primary and secondary research methods & work breakdown structure. ..................................3
Work breakdown structure & Gantt chart...................................................................................4
.....................................................................................................................................................5
.....................................................................................................................................................5
Analyse findings and drawing conclusion to form recommendation. ........................................5
Presentation of project in appropriate terms.............................................................................17
Recommendation.......................................................................................................................17
Performance review..................................................................................................................17
REFERENCES..............................................................................................................................18

Topic- To design an interactive website for engaging with customers. A study on The hotel
Sheldon UK.
INTRODUCTION
Technical advancement devoted to creating tools and processing actions which helps to
run business activities in systematic manner. It is well defined set of knowledge and skills which
ease the operational working of an enterprise (Anwar and runi Kusumawarni, 2018). As per
modern scenario, many entities are there which is using technical advancement to deliver
effective product and services to customers. In addition to this, competitive edge can be gained
through employing advanced technology.
The present report is based on business activities of Sheldon, its global leading brand and
this enterprise aims at understanding the requirement of customers. The interactive website
design is need to be used so it can be helpful in terms to get engaged with customers. In this, it
can be said that the need of buyer to be understand so that there can be possibilities of delivering
high quality of services can be delivered. with help of it, profitability and productivity can be
gained. Due to technological advancement, the remarkable changes in the enterprise can be
undertaken. In addition to this, customer engagement is not only beneficial in aspect to offering
product to buyer but it is also effective way to create good relationship with them
Establishing aims and objectives of research.
The present report is based on business activities of hotel Sheldon UK, its main aims to
provide better and efficient hospitality services to its customers. It is process in which firm is
able to take innovative steps so that long term growth can be earned, in addition to this, it can be
said that Sheldon is taking various initiatives in terms to identifying the need of the customers so
that effective step can be taken (Bianchi and Andrews, 2015). With implementation of
interactive website for customer's, firm can notify timely and able to take feedback from the
buyers.
Aim-
To design an interactive website for engaging with customers. A study on The hotel Sheldon
UK.
1

Objectives-
 To understand the use of interactive website for engaging with customers at Sheldon
Hotel UK.
 To explore the uses of interactive website at Sheldon Hotel UK.
 To analyse the impact of digitalisation on business activities of Sheldon Hotel UK.
 To recommend ways to improvise business activities with use of digitalisation
approaches at the Sheldon hotel UK.
Research questions
 What kind of activities are carried out at The Sheldon Hotel UK?
 What kind of digitalisation approaches used at Sheldon Hotel UK?
 What are the ways to improvise activities of an enterprise?
Appropriate project management plan with effective frames and time table.
In this, proper and planned management activities will be helpful in terms to achieve
common goal. In order to make all the activities effective, it is essential to inclusive of cost,
scope, time, quality and time (Hair, Celsi and Page, 2015). In this manner, systematic planning
will be helpful and it can lead to achievement of common goal by an enterprise. It will be
discussed in below context as are-
Project scope- project planning is process which involves things as are documenting and
determining the list of specific project goals, deliverables, features, function and task. This is
step which is helpful in order to determine that what is need to be achieved and how work is to
be done in order to deliver the project (Hammersley, 2017). In this, aim and objectives are need
to be cleared so that enterprise can process its activities in the effective mode.
Project cost- It is process which is helpful in managing the cost and all over activity which
works as to estimating cost, developing project budget and have effective controlling over
process of budgeting. In addition to this, it can be said that the cost management is the effective
way of managing the project cost (Herterich, Uebernickel and Brenner, 2015). It is need to
estimates so that effective steps towards it can be taken. In this, total cost for implementing the
project will be £50.
Time frames- In this, it is crucial to assign deadline to each task so each activities can be
processed effectively. With help of setting proper deadline each task can be prioritize and
immediate action can be taken towards it. Under this, the deadline should assign so that better
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performance can be undertaken (POWERFUL WAYS TO ENGAGE CUSTOMERS ON SOCIAL
MEDIA, 2016).
Resources- It is resource management plan and tool which is used by project managers so that
they can manage their resources effectively. It will be inclusive of those resources with help of
which common goal can be achieved. The firm must have human resource managers, as process
needed to effectively organize, leads project management team effectively (Kehoe and Mateer,
2015).
Quality- It defines as acceptable level of the quality and their relevant parameters which makes
project completion successfully. The quality is need to be maintained as it is helpful to defined
product and services through which firm can perform its activities in suitable manner.
Risk management- Under this, managers work as to foresee risk, estimate impact and provide
specific response to issue. It is the kind of uncertain event or any condition which can have
negative impact on project objectives (Kim and et.al., 2018). Thus, risk is need to be managed so
that project can be accomplished effectively.
Communication- In this, it is crucial to make proper communication among participants so it
would not cause failure to project. Thus, communication is need to be transparent so that all
activities can be performed effectively.
Primary and secondary research methods & work breakdown structure.
Research philosophy- in this, research philosophy deals with nature, source and
development of knowledge. It is one of belief with help of which data, phenomenon can be
collected and analysed properly. There are many kind of philosophies as are pragmatism,
positivism, realism and interpretivism etc. In order to carry out the implication of interactive
website design in hotel Sheldon, combination of both interpretivism and positivism philosophies
will be taken. It is effective way in order to gain factual description about it.
Research approach- It can be defined as plan and procedure which will be inclusive of
collection, analysis and interpretation. It is of two types these are inductive and deductive. Thus,
inductive approach will be used in order to identify form and themes so that conceptual
framework can be framed (O’Gorman, Lochrie and Watson, 2014). In addition to deductive
approach there is no use of hypothesis or evaluation with regards to existing theory.
Research design- It helps in collection of relevant information. It can be regarded as
choice taken by the researcher to conduct the scientific study. Thus, there are various kinds of
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research design these are exploratory, descriptive and explanatory. . In order to carry out
research the descriptive method will be used and it is helpful in determining benefits, measure
and importance of research work. In this, descriptive research design will be used in order to
have depth information about it.
Data collection- In this is procedure with help of which depth information can be
gathered. It will be divided into two methods as are primary and secondary. Thus, primary will
be used to collect information with help of questionnaire and it work as first-hand information.
On the other hand, secondary method will be used to carry out the information with help of
books, journal and case study etc. The primary data has been used in order to ensure reliability of
information.
Sampling- It is an effective process which works as to predetermined the number of
observation which are taken out from large amount of population. It will be conducted with two
methods as are probabilistic and non-probabilistic (Sanderson, Snyder and Gramlich, 2015). In
order to carry out the present research probabilistic method will get in use. In this, sampling size
of 30 will be taken to carry out the depth information about it. Thus, probabilistic sampling
method will be used as it provides equal chance to each member so that in depth information can
be obtained. It can be done with help of simple random sampling method.
Ethical consideration- In this, all data and information is need to be ethically maintain.
There is need to maintain confidentiality of information any unauthorized access to data is need
to be protected (Sutton and Austin, 2015).
Work breakdown structure & Gantt chart
It is structure which helps to provide deadline and activities which is need to be
accomplished on time.
Task Name Duration Start Finish Predecessors
Research Project 1 day Tue 8/14/18 Tue 8/14/18
Planning 1 day Tue 8/14/18 Tue 8/14/18
Finding of the topic 1 day Tue 8/14/18 Tue 8/14/18
Statements of problems 1 day Wed 8/15/18 Wed 8/15/18 1,2
Time frame and
allocation of resources 2 days Wed 8/15/18 Thu 8/16/18 2,3
Implementation 4 days Thu 8/16/18 Tue 8/21/18 3,4
4

Literature review 5 days Fri 8/17/18 Thu 8/23/18 4,5
Selection of correct
research methodologies 1 day Wed 8/22/18 Wed 8/22/18 5,6
Data analysis and
interpretation 2 days Fri 8/24/18 Mon 8/27/18 6,7
Evaluation of results and
outcomes 2 days Fri 8/24/18 Mon 8/27/18 7,8
Project closer 3 days Tue 8/28/18 Thu 8/30/18 8,9
Giving conclusion and
recommendation 1 day Tue 8/28/18 Tue 8/28/18 9,10
Results of documentation 1 day Fri 8/31/18 Fri 8/31/18 10,11
5

Analyse findings and drawing conclusion to form recommendation.
Questionnaire
Name-
Age-
Gender-
1. From how long you have been using social website?
 5 months
6

 1 year
 More than 1 year
2. What are the beneficial aspect of using online customer service?
 Increased customer services
 Effective booking system
 Increased sale
3. what kind of social media website will be preferred by the most of customers?
 Facebook
 Twitter
 Instagram
4. Do you think digitalisation approach aids to gather and collect information?
 Yes
 No
 May be
5. Is customer's engagement is helpful to have increment in profitability and productivity to an
enterprise.
 Yes
 No
 May be
6. Does social media is cost effective for the enterprise?
 Yes
 No
 May be
7. What is objective behind adopting interactive website design?
 For customer attraction
 Effective market positioning
 Strategic marketing
8. Do you think customers are getting satisfied with online communication method?
 Yes
 No
 May be
7

Does social media is safe and effective tool for engaging with customer?
 Yes
 No
 May be
Theme 1: Many of them are using social website from 5 months.
From how long you have been
using social website? Frequency %
5 months 18 60.00%
1 year 6 20.00%
More than 1 year 6 20.00%
Total 30 100.00%
Interpretation- There are number of respondents who are using social website in order to get the
timely information. In this, number of respondents said that they are using social media for 5
8
5 months 1 year More than 1 year
0
2
4
6
8
10
12
14
16
18
20 18
6 6
Frequency

months, 6 said they are using it for 1 year and 6 said that more than 1 year. In addition to this, it
can be said that social media is beneficial in terms to process business activities systematically.
Theme 2: Most of respondent said that improvement in customer service is one of core
beneficial aspect of online customer service.
2. what are the beneficial aspect
of using online customer
service? Frequency %
Increased customer services 20 66.67%
Effective booking system 6 20.00%
Increased sale 4 13.33%
Total 30 100.00%
Interpretation- In this, it has been interpreted that one of core beneficial aspect of online
customer service is to have increased customer services and effective system of booking. This
both are essential in order to run business activities in systematic manner. In this, 20 said it is
9
Increased customer services
Effective booking system
Increased sale
0 5 10 15 20 25
20
6
4
Frequency

helpful in order to have increment in customer services, 6 said it is helpful in terms to effective
booking system and 4 said it works as to increment in profitability to enterprise.
Theme 3: Facebook is the most preferred source under social media to have increment in
profitability.
3. what kind of social media
website will be preferred by
Most of customers? Frequency %
Facebook 23 76.67%
Twitter 4 13.33%
Instagram 3 10.00%
Total 30 100.00%
10
23
4
3
Facebook
Twitter
Instagram